Comments on: Skittles – Using Social Media As A Homepage

By: Piotrków

Piotrków — Mon, 21 Nov 2011 01:20:50 +0000

Piotrków…

[...]Skittles – Using Social Media As A Homepage -[...]…

By: Skittles en temps réel : update the rainbow « Notre lien quotidien

Skittles en temps réel : update the rainbow « Notre lien quotidien — Mon, 08 Nov 2010 09:42:09 +0000

[...] tente des tas de trucs en ligne. Certaines initiatives échouent, d’autres réussisent. Dans les deux cas, les initiatives profitent à la marque et aux [...]

By: Decentralisatie van content – de homepage als verzamelbak | Matthijs Roumen Weblog

Wed, 21 Apr 2010 20:27:08 +0000

[...] Polle doet op zijn website vind ik een prima oplossing waarbij hij Modernista, Bavaria en Skittles achterna gaat. Toch heb ik het gevoel dat er een vorm van samenhang [...]

By: Think of fans as collaborators « People like to share

Think of fans as collaborators « People like to share — Wed, 15 Apr 2009 19:28:48 +0000

[...] Skittles – Using Social Media As A Homepage (viralblog.com) [...]

By: Why do I want to be using social media? « Mark’s Blog

Why do I want to be using social media? « Mark’s Blog — Wed, 01 Apr 2009 10:56:41 +0000

[...] to Google the old site to find a link to it. There’s a great article looking at this move here. I believe that this experiment will, in relation to corporate social media, be the Wright [...]

By: Using Social Media to deliver Brand Content: The Skittles example | UseOnline.net

Fri, 20 Mar 2009 06:46:47 +0000

[...] You’ve got to check it out to understand the concept. It is also good to read the interesting analysis from ViralBlog. [...]

By: Linkdump 38 | ettf.net

Linkdump 38 | ettf.net — Sun, 08 Mar 2009 20:59:09 +0000

[...] ViralBlog analysis of the recent Skittles efforts [...]

By: Matthijs Roumen

Matthijs Roumen — Fri, 06 Mar 2009 12:07:57 +0000

@Rovef1ster: How do you rate that action of the community? Personally, I don’t believe it has a really negative impact on the brand. For as far as I can see it, its only a trend among a small group. Or am I wrong?

@Mark: Thanks!

By: Matthijs Roumen

Matthijs Roumen — Fri, 06 Mar 2009 12:06:31 +0000

Hi Elizabeth, thanks for your comment!
You’re right about the speed of the brands entering the social space. It’s going way to slow, while consumer expect the presence of brands on their favorite platforms.

You can take a look at the posts I’ve written before at ViralBlog (http://www.viralblog.com/author/mroumen/). Those are mostly case studies on this topic.

Good luck on your research

By: mark

mark — Thu, 05 Mar 2009 16:21:39 +0000

Very good article!