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07/04/2013 by
8315 views

Social Media And Behavior Study

How does the (almost?) daily use of social media and websites imply on users’ behavior?

Social Media And Behavior Study

Does it have immediate effect on the way people think and more importantly search for new information?

It may seem obvious that people change their habits with age, experience, social status and more importantly with the technology they use on a daily basis.

An as the technology evolves, so do people – trying to be as much up-to-date with what’s going on in their fields of interests, valuing peers recommendations and discussing what’s new.

In the “real world”, but now more than ever before – online through various platforms: e-mails, forums, chat, via messengers and of course in social media.

Mankind made a huge progress in the last 20 years, almost everything is a few clicks away and this ease of access definitively altered our perspective on how we search for information and how users’ social behavior changed during this time period.

Recently iAcquire partnered with SurveyMonkey Audience and asked internet users about how they use social media. They studied their social behavior and summed up the answers in a nice infographic. The most important key insights of the social behavior study are:

  •  75% of people object to sharing their private search data;
  • “Likes” or “+1s”influence only 12% of users’ search behavior;
  • 50% of users don’t care about images in search results;
  • Facebook is not preferred by users under the age of 30;
  • LinkedIn, Facebook and Twitter are most popular with 30+ users;
  • 75% of older user (45+) share using email;
  • 70% of people don’t use the Facebook search engine;
  • from 2011-2012 time spent on social media has increased by roughly 30 billion minutes.

 

Social Behavior Infographic

Social Media And Behavior Study Infographic

 

What About You?
Does social media and your peers influence the way you search for information? Do you care if your social posts are liked and shared? Would be great to discuss it with you in the comments below.

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Source: blog.iacquire.com

 

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