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07/04/2013 by

Social Media And Behavior Study

How does the (almost?) daily use of social media and websites imply on users’ behavior?

Social Media And Behavior Study

Does it have immediate effect on the way people think and more importantly search for new information?

It may seem obvious that people change their habits with age, experience, social status and more importantly with the technology they use on a daily basis.

An as the technology evolves, so do people – trying to be as much up-to-date with what’s going on in their fields of interests, valuing peers recommendations and discussing what’s new.

In the “real world”, but now more than ever before – online through various platforms: e-mails, forums, chat, via messengers and of course in social media.

Mankind made a huge progress in the last 20 years, almost everything is a few clicks away and this ease of access definitively altered our perspective on how we search for information and how users’ social behavior changed during this time period.

Recently iAcquire partnered with SurveyMonkey Audience and asked internet users about how they use social media. They studied their social behavior and summed up the answers in a nice infographic. The most important key insights of the social behavior study are:

  •  75% of people object to sharing their private search data;
  • “Likes” or “+1s”influence only 12% of users’ search behavior;
  • 50% of users don’t care about images in search results;
  • Facebook is not preferred by users under the age of 30;
  • LinkedIn, Facebook and Twitter are most popular with 30+ users;
  • 75% of older user (45+) share using email;
  • 70% of people don’t use the Facebook search engine;
  • from 2011-2012 time spent on social media has increased by roughly 30 billion minutes.


Social Behavior Infographic

Social Media And Behavior Study Infographic


What About You?
Does social media and your peers influence the way you search for information? Do you care if your social posts are liked and shared? Would be great to discuss it with you in the comments below.

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Comments (3)

  • Igor Beuker 07/04/2013, 17:30

    Nice insights, thanks.

    Do we care if our posts are shared and if we get attention? That might be the new currency in psychology and sociology: getting attention from the group.

    Lot of people care about their Klout score and other ways that proofs their importancy or social status.

    What’s your opinion?

    • I think that I used to take into account if the next post I make on social networks will be “liked” or shared and also a bit what my Klout score is, but honestly – I gave up on this and don’t do it anymore. I value the opinion of my friends, but if in doubts – I ask them “directly” via email or a messenger.

      I have a feeling that social networks are becoming more about personal branding and sharing only the “correct stuff” than about being oneself…

  • Igor Beuker 08/04/2013, 17:31

    Hi Martin

    Thanks a lot. I agree with most of that.

    On the other hand: My friends and family I already had before social networks and probably will keep them for decades, even if all social networks dissappear!

    When writing for ViralBlog: I do care what peers think and say, about theior experience and valuation, and feedback.

    When I am in peer groups or passion groups: I very much value what the peers say about; food, cars, best hotels or best restaurants.

    So I see social networks as a nice to hacve, my friends will stay my friends with or without them :-)

    However, the interest graph is becoming more important to me, in many occassions.