Social Media Help Virgin’s Climate Change Fund
At Virgin Money they’ve launched a new campaign to promote the Virgin Climate Change Fund. This is an investment fund which invests into high performing shares, and filters out those with a poor carbon footprint. So people that invest money, can do a bit for the environment too.
Investment funds aren’t really the most exciting thing in the world, so Virgin asked digital agency Glue London to produce a campaign that would stand out amongst the dull crowd, and get across the message of high performance with a green edge.
The result was stop frame animation origami models of money turning into animals. They’re currently playing out on finance sites and Yahoo in the UK, and they have created a YouTube channel to host the ads, a making of video to show how the ads were produced, and some rough edits and a page at Flickr.
At this Virgin Money campaign Glue London were the creative lead, producing the concept and online advertising. Virgin Money’s in house creative team adapted the work for outdoor, direct mail, and customer literature. Creative Director is Seb Royce, with media planning by Manning Gottlieb OMD.
I think it’s a smart way of using social media optimization to support a campaign. But that our ViralBlog team feels Virgin is smarter than many brands in viral marketing and social media, shouldn’t be a great surprise to you anymore 
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