Comments on: Social Media Mistakes Of Five Big Marketers

By: 10 Relationships or 5MM Impressions; Join The Conversation @JaffeJuice | A Media Circus

Wed, 28 Jan 2009 21:03:44 +0000

[...] Social Media Mistakes Of Five Big Marketers (viralblog.com) [...]

By: J. Jaffe over social media fouten [Video]

J. Jaffe over social media fouten [Video] — Fri, 28 Nov 2008 08:02:09 +0000

[...] Viralblog.com [...]

By: Igor Beuker

Igor Beuker — Wed, 26 Nov 2008 08:40:52 +0000

@Roland

Cool, send him some more links You’re so right about Starbucks. But they have done a smart thing now, see our latest item about myStarbucks Idea

Cheers

Igor

By: Roland Cailles

Roland Cailles — Wed, 26 Nov 2008 00:25:31 +0000

Awesome video! I sent it to a friend who teaches a class on social media. I’ll be sure she shows it to her students so these types of campaigns don’t happen again. I can’t believe Starbucks missed out on Winter. What a cool name. What a missed opportunity.

By: Laurens

Laurens — Mon, 24 Nov 2008 16:31:24 +0000

Joseph Jaffe is indeed very inspiring! I really like the examples he shows. It looks so obvious for brands to do the right thing, but they still manage to make the same mistakes over and over again..

By: Niels

Niels — Mon, 24 Nov 2008 14:45:34 +0000

Interesting posting! Definitely worth watching the video a second time.

By: Igor Beuker

Igor Beuker — Mon, 24 Nov 2008 14:10:05 +0000

Yes Joseph is really hitting the button here. After all the fireworks (shouting campaign) we put consumers in de dark again.

The only solution for marketers is besides all their campaigns, also start digital brand programming: listening in long term programs as well.

Cheers

By: Matthijs Roumen

Matthijs Roumen — Mon, 24 Nov 2008 13:58:46 +0000

Good article! The video of Joseph Jaffe is really inspiring. I created a Dutch post on my blog with a mention of the video, scheduled for upcoming Wednesday. Of course mentioned ViralBlog.com as the source