Social Media Screw Ups
The term social media is already started to feel warn out, but for many brands this is still a new and exciting (or dangerous!) place. All the big brands are trying to figure out how to make best use of sites such as Twitter and Facebook, how they fit into their organisations and what business goals they can help achieve.
There are many ways to learn new things, but one of the best methods is to study where others have gone wrong and use this to sharpen your own approach.
The presentation below is a great overview from Social Media Influence with of some high profile cases and some lesser known social media campaigns that have fallen flat or caused a negative backlash. Study them carefully so you don’t make the same mistakes!
Social media Screw Ups – A History
View more presentations from Social Media Influence.
Follow Category?Social Media |
Follow Author?Daan Jansonius |
Follow Tags?No tags assigned |
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