SoDA 2010 Digital Marketing Outlook

The Society of Digital Agencies (SoDA), the worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy, published its 2010 Digital Marketing Outlook.

For the report SoDA conducted in excess of a thousand executives from major global brands, traditional and digital agencies, vendor and service providers that operate in the digital space as well as freelance and independent digital practitioners. According Richard Lent, Chairman of SoDA’s Board, “the survey results confirmed the obvious: many believe the future of Digital Marketing is exceptionally bright.”

I’m sure you already saw a bright future for digital and social media marketing but it’s always nice to see your believes stated in a report as significant as SoDA’s 2010 Outlook.

Have a look at some of the main outcomes:

• 81% of Brand Execs expect an increase in digital projects for 2010
• 50% will be shifting funds from traditional to digital media
• 78% of global participants believe the current economy will actually spawn more funds allocated to Digital
• Social is becoming increasingly mobile
• Measurement will be more important than ever

With content spreading across more and more screens (just a few hours ago Steve Jobs introduced the latest) it becomes increasingly important to be able to measure and track what is happening to your content. Spread, reach and engagement are terms every marketer want to report to the board. Luckily some saw this coming already a few years ago to make it easy for marketers to report the correct and complete figures.

So far for the quick stats, have a look at the complete 2010 Digital Marketing Outlook:

Source: Scott Monty