SQPN: The Best In Catholic Podcasting
It might sound strange to you, but the Catholic Church is blogging and podcasting in a phenomenal way! This concept by the Catholic Church should really win a Webby Award.
Like many brands the Catholic Church is losing loyal customers. Like many brands, the Catholic Church has trouble reaching it’s target group, since also the media behavior of modern catholic consumers is switching to online dramatically.
But, unlike many brands, the Catholic Church has adjusted it’s behavior dramatically. Just take a look at Star Quest Production Network (SQPN), founded by Dutch Fr. Roderick Vonhögen, Chief Executive Officer of SQPN. The Board of Directors are doing everything in interactive marketing in a great way.
How about donating through PayPal? What if SQPN would sell Catholic merchandise in an Amazon affiliated catholic e-shop? What if SQPN would be using Google Maps to find Catholic Churches in your area? How about iPadre Catholic audio and video podcasts?
Read SQPN’s mission statement or amaze yourself and read Apostolic Letter of Pope John Paul II, where explains how important digital media are to the Catholic Church. Or read more at Wikipedia about SQPN.
My Opinion?
My message to brand marketers around the world: you can’t ignore the digital revolution forever. Take Fr. Roderick Vonhögen’s SQPN as an example of having faith.
If the Catholic Church is able to switch to social media storytelling, you can do the same.
What About You?
How do you like the SQPN approach? We would love to hear your opinion in the comments below.
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