Starbucks’s Power Social Media Marketing Tool
Recognizing the limits of traditional advertising, established brands are diving headlong into the power of social media marketing to become better brands. Even the almighty Starbucks is revitalizing it’s brand by listening program myStarbucks Idea. Share, vote, discuss and see….
Companies ranging from PC maker Dell with it’s Dell IdeaStorm to storage equipment maker NetApp are increasingly turning to outside blogs, viral videos and websites such as FaceBook, Twitter, FriendFeed and Digg – and their tens of millions of users – to listen to consumers.
These social networking sites harness the age-old power of the word-of-mouth recommendation and can be potent brand equity and marketing tools. If nothing else, they demand a higher level of consumer engagement than conventional ads. Somebody at Starbucks must have read The Wisdom of Crowds. Or has seen the light…
But most of all, they demand brand marketers and their traditional agencies to “unthink”, to be open to change. If Obama has not set the example for smart usage of social media marketing, what will need to be your wake-up call?
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Igor – I like. This is social media at its best. I’ll be sure to forward this onto the class.
If you’re ever in Chicago, let me know. You have to speak at my school. Drinks are on me.
We want low fat milk in every Starbucks!!!!
Great article, great initiative of Starbucks!
@Roland
Thanks for the invite mate. That will be in the new year! Would be happy to, am in London, NYC and SF pretty frequently.. so why not detour to Chigago!
Cheers
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