The 2012 CMO Guide Social Landscape Is Out

Sophisticated social marketing is not about chasing social channels like a race dog on steroids. Launching channels on reach alone is poor man’s media tactics. A clever channel strategy is picking the channels that each fuel specific brand or business objectives. This 2012 CMO Guide will help.

In this 2012 guide, Pinterest, Google+ and others are now added to the roster. Accompanying good old social media channels like Facebook, YouTube, Twitter, LinkedIn etc.

This 2012 guide is interactive too.

So my first urgent statement to CMOs and agencies: don’t launch all kinds off social channels, without having a proper social marketing strategy.

Next, before opening any channel; Check if it will fuel your brand and business objectives. If not, forget about that channel. It’s not about having a presence on all channels and tipping your boxes. This is about your brand; your most valuable asset.

And what long term topic or subject are you going to claim for your brand? Do you have all insights and intel about that topic, with social monitoring?
Sure this topic really matches your brand best? What’s the shared passion that matches your brand and your targets – fans?

Will you claim running, hiking, food, cooking, nature or music as long term topic to interact with your fans the coming years?

And if you have detected a long term topic, how will your brand create valuable entertaining contentt for your fans and followers the next couple of years?

Or do you just plan one-way campaigning? Telling your Facebook fans and Twitter followers 365 days per year; “My product is…(click the visual below!)

If not, what´s your social content or editorial plan? Your owned media channel will only be powerful if you act a little like a publisher…

And who will manage your channels, the content and social interactions with fans? And grow your fan base organically? An intern or an experienced community marketer with content creator/ curator?

I know size that does matter, but will you really be the brand that buys a lot of “Likes” with Facebook Ads, without having a great plan for your destination or party?

I do hope you will be inspired by below 2012 CMO guide. You can find the interactive 2012 guide here.

How useful was this guide for you? And please share your ideas and questions in the comments below.

Source: CMO.com