Comments on: The 2012 CMO Guide Social Landscape Is Out

By: The Ultimate Guide To Video Strategy Creation - « BertrandCHARLET Weblog

The Ultimate Guide To Video Strategy Creation - « BertrandCHARLET Weblog — Sun, 07 Oct 2012 17:27:02 +0000

[...] The 2012 CMO Guide Social Landscape Is Out [...]

By: The Social SEO Challenge |

The Social SEO Challenge | — Sat, 04 Aug 2012 20:48:04 +0000

[...] networks like Facebook and Pinterest are getting more and more powerful as marketing tools. (1) (2) mediassociaux.fr is even talking about an ecosystem with a huge variety of life. (4) The [...]

By: Il panorama dei social media | |

Il panorama dei social media | | — Thu, 29 Mar 2012 13:20:30 +0000

[...] Viral Blog abbiamo trovato un’interessante studio sull’attuale stato e modalità di utilizzo dei [...]

By: Igor Beuker

Igor Beuker — Thu, 29 Mar 2012 12:11:10 +0000

exactly, each single channel has specific and unique ingredients.. strengths and weaknesses. Getting the right channels and right mix is curcial to achieve BoBo.

By: Igor Beuker

Igor Beuker — Thu, 29 Mar 2012 12:10:18 +0000

Very welcome, thanks for your feedback!

For what purpose will you use it? Curious..

By: Susan Daniels

Susan Daniels — Thu, 29 Mar 2012 12:08:39 +0000

Thanks for this very useful tool. Warmly, Susan

By: Laurens

Laurens — Thu, 29 Mar 2012 10:43:12 +0000

Same thing for Instagram, users can interact with each other in the app, not on the website although.

By: Igor Beuker

Igor Beuker — Thu, 29 Mar 2012 10:07:08 +0000

Communication or social interactions are: conversations between brand and fan.

Pinterest is not a dialogue platform like ie Facebook/ Twitter or sites like Starbucks My Idea:
http://www.viralblog.com/social-media/starbuckss-power-social-media-marketing-tool/

Pinterest is also cool, but less suited for client feedback, product ideas, and other kinds of conversations.

Really looking at objectives should make channel choices sharper. It’s about objectives and people, and the channel should facilitate that..

So Pinterest has other specific ingredients at heart than other channels..

That’s important in a channel strategy. This is a must know for social specialists ..brands rely on this knowledge..

cheers

Cheers

By: Rudi de Groot

Rudi de Groot — Thu, 29 Mar 2012 08:39:55 +0000

Hi Igor,

Thanks for this post. Here we started to experiment with Pinterest. According to the Guide, they say that Customer Communication is bad. We have noticed that you can Communicate with clients by asking them to comment and then you can engage with them. How do you think about this?

By: Igor Beuker

Igor Beuker — Wed, 28 Mar 2012 22:58:35 +0000

thanks for sharing!