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21/04/2012 by

The 2012 Fortune 500 Social Media Statistics

To what degree has social media changed advertising? Call us obsessed freaks that eat every CMO survey alive. But believe us; most CMOs and other C-level executives see social media as top priority, with a mandate and budget to execute. This Fortune 500 infographic might explain you the why

Some insights might surprise you. Like the shocking low number of brands – only 23% – that now have a corporate blog. Especially when compared to the 58% that has a corporate Facebook account.

See the full infographic below. In the end of this article we have some questions for you…

Besides the very low percentage of blogs, what else were surprising stats to you?

Hopefully you are willing to share a few of your thoughts with our readers. You might even get some very interesting ideas back…


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Igor Beuker
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Comments (2)

  • Rudi de Groot 23/04/2012, 10:56

    Hi Igor, very nice infographic, Have also repinned it on Pinterest (
    To me the low amount of Blogs is not worrying, because I think you should be were your fans and readers are: on Facebook. I think Twitter is more essential as a brand to communicatie, so I would advice the companies to start with Twitter, if they have not already did so!

  • Andrea Villa
    30/04/2012, 18:27


    Great post! I agree with Rudi. The low amount of blogs is not what surprised me the most. In the end Facebook has become the easiest way to reach target audience. Obviously every company is different so the results should be different every time. I do agree with Rudi when he says that more companies should be on Twitter. I do not think that Twitter is a fading sensation I truly believe that it is here to stay!