The Dramatic Shift In Marketing Reality

Written by Igor Beuker on April 23rd, 2009 | 13 comments

Companies, marketers and advertising agencies are facing a dramatic shift in marketing reality. They are increasingly failing to connect with consumers. Just see this great video and you will understand…

The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands. The video was created by Scholz und Friends.

To brands and agencies that ignore this dramatic shift in marketing reality, I would like to say: “Just play the video again”. All marketers know this video tells the truth. They just need to change their DNA.

And that will take some time, but it’s worth trying, since your brand is your biggest asset! So unleash the power of digital marketing to transform your brand and business.

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Tip: Floris Cobelens

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13 Comments

• mandymyler (mandymyler) says:

  April 23, 2009 at 23:32

  Marketing in the real world…http://www.viralblog.com/social-media/the-dramatic-shift-in-marketing-reality/

  Reply
• Matt says:

  April 24, 2009 at 00:34

  This video just about explains it all

  Reply
• tribivan (tribivan) says:

  April 24, 2009 at 01:22

  http://www.viralblog.com/social-media/the-dramatic-shift-in-marketing-reality/ the dramatic shift in Marketing Reality

  Reply
• nghi1987n (Huỳnh Lệ Nghi - 邵麗儀) says:

  April 24, 2009 at 02:05

  RT @tribivan: http://www.viralblog.com/social-media/the-dramatic-shift-in-marketing-reality/ the dramatic shift in Marketing Reality

  Reply
• Kr1s (Kristiaan) says:

  April 24, 2009 at 07:55

  @j0hn Leuke video over de marketing nowadays… kan je wel wat mee denk ik: http://tinyurl.com/d8bhzg

  Reply
• Roderick says:

  April 24, 2009 at 08:27

  “Let’s get the people engaged again!”

  Viral marketing gets people actively sending the message and talking about them with their peers. I really feel the future of marketing will be just a slight digression from what we know to be viral marketing but it’s hard to predict where social communication and media will bring us.

  Reply
• Laurens says:

  April 24, 2009 at 08:32

  I love this video, not only beacause it looks great, but the story is so true..

  Reply
• Igor Beuker says:

  April 24, 2009 at 11:21

  @ Matt

  Well done by Scholz und Friend huh

  Cheers

  Reply
• Igor Beuker says:

  April 24, 2009 at 11:23

  @ Roderick

  You’re so right. We should take the next step from reaching people to engaging people.

  I hope all brands will be eventually as social as Obama: interacions and engagement..

  We might not get old enough to experience this

  Cheers

  Reply
• Igor Beuker says:

  April 24, 2009 at 11:24

  @ Laurens

  A painful truth for some …

  Cheers

  Reply
• The End of Digital Marketing; Towards a New Era in the Marketing Industry | A Media Circus says:

  April 26, 2009 at 16:51

  [...] The Dramatic Shift In Marketing Reality (viralblog.com) [...]

  Reply
• Gayak (Gayak) says:

  May 5, 2009 at 05:31

  The Dramatic Shift In Marketing Reality http://tinyurl.com/d8bhzg

  Reply
• Experiencing advertising exhaustion? Take 2 & call a friend in the morning says:

  May 9, 2009 at 17:34

  [...] The Dramatic Shift In Marketing Reality (viralblog.com) [...]

  Reply