Comments on: The Motrin Case: The Voice Of The Crowd http://www.viralblog.com/social-media/the-motrin-case-the-voice-of-the-crowd/ VIRAL IDEAS & SOCIAL TRENDS Fri, 19 Mar 2010 11:52:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Predictions for 2009 « RumourHas.it http://www.viralblog.com/social-media/the-motrin-case-the-voice-of-the-crowd/comment-page-1/#comment-3726 Predictions for 2009 « RumourHas.it Wed, 31 Dec 2008 19:14:31 +0000 http://www.viralblog.com/?p=877#comment-3726 [...] harsh consequences after ignoring the online community, best of the worst probably has to be the Motrin Case. This goes to say - brands will start listening more to the ‘voice of the online crowd’ [...] [...] harsh consequences after ignoring the online community, best of the worst probably has to be the Motrin Case. This goes to say – brands will start listening more to the ‘voice of the online crowd’ [...]

]]> By: Kill Your Brand, Fight Transparency http://www.viralblog.com/social-media/the-motrin-case-the-voice-of-the-crowd/comment-page-1/#comment-3397 Kill Your Brand, Fight Transparency Wed, 03 Dec 2008 08:17:39 +0000 http://www.viralblog.com/?p=877#comment-3397 [...] the Motrin Case? They solved the issue by listening to their audience, adjusting to the situation and by doing this [...] [...] the Motrin Case? They solved the issue by listening to their audience, adjusting to the situation and by doing this [...]

]]> By: Motrin Moms emulate our real mothers, scold us for not listening « People like to share http://www.viralblog.com/social-media/the-motrin-case-the-voice-of-the-crowd/comment-page-1/#comment-3306 Motrin Moms emulate our real mothers, scold us for not listening « People like to share Mon, 24 Nov 2008 18:33:59 +0000 http://www.viralblog.com/?p=877#comment-3306 [...] The Motrin Case: The Voice Of The Crowd [...] [...] The Motrin Case: The Voice Of The Crowd [...]

]]> By: Laurens http://www.viralblog.com/social-media/the-motrin-case-the-voice-of-the-crowd/comment-page-1/#comment-3245 Laurens Thu, 20 Nov 2008 11:28:52 +0000 http://www.viralblog.com/?p=877#comment-3245 Haha what about this spoof! http://www.youtube.com/watch?v=TpqpAGLS2t4 Haha what about this spoof! http://www.youtube.com/watch?v=TpqpAGLS2t4

]]> By: Igor Beuker http://www.viralblog.com/social-media/the-motrin-case-the-voice-of-the-crowd/comment-page-1/#comment-3229 Igor Beuker Wed, 19 Nov 2008 00:30:13 +0000 http://www.viralblog.com/?p=877#comment-3229 Smart post senor! Smart post senor!

]]> By: Motrin Feel the Pain | The Inspiration Room™ | Daily http://www.viralblog.com/social-media/the-motrin-case-the-voice-of-the-crowd/comment-page-1/#comment-3215 Motrin Feel the Pain | The Inspiration Room™ | Daily Tue, 18 Nov 2008 03:26:36 +0000 http://www.viralblog.com/?p=877#comment-3215 [...] via ViralBlog Share and Enjoy: [...] [...] via ViralBlog Share and Enjoy: [...]

]]> By: Daan Jansonius http://www.viralblog.com/social-media/the-motrin-case-the-voice-of-the-crowd/comment-page-1/#comment-3214 Daan Jansonius Tue, 18 Nov 2008 00:48:43 +0000 http://www.viralblog.com/?p=877#comment-3214 Interesting post Matthijs! It's good that Motrin responded to the public outcry. However, by the sounds of the criticism, withdrawing the ad is not enough. If the people spreading the negative news is representative for the entire audience Motrin is targeting they would do well to withdraw it's product entirely. It's obviously based on a false premise which does not resonate with the people it was intended for. It looks like they either need to dump it or do some serious rebranding. Interesting post Matthijs!

It’s good that Motrin responded to the public outcry. However, by the sounds of the criticism, withdrawing the ad is not enough. If the people spreading the negative news is representative for the entire audience Motrin is targeting they would do well to withdraw it’s product entirely. It’s obviously based on a false premise which does not resonate with the people it was intended for.

It looks like they either need to dump it or do some serious rebranding.

]]> By: Paul van Veenendaal http://www.viralblog.com/social-media/the-motrin-case-the-voice-of-the-crowd/comment-page-1/#comment-3213 Paul van Veenendaal Tue, 18 Nov 2008 00:12:08 +0000 http://www.viralblog.com/?p=877#comment-3213 Great post!! See also <a href="http://www.shapingyouth.org" rel="nofollow">Shaping Youth</a> who's keeping up an extensive ongoing <a href="http://www.shapingyouth.org/blog/?p=3627" rel="nofollow">Motrin linklist</a>. Great post!! See also Shaping Youth who’s keeping up an extensive ongoing Motrin linklist.

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