Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
22/05/2011 by
12351 views

The Real Cost Of Social Media

Costs for social media projects, whether they are a short term campaign or a long term engagement strategy, tend to be under estimated.

Most agency will have heard something along the lines of “but it’s free to set up a Facebook Fanpage, right?”  from their clients. Right.So who’s going to manage the page? How will you keep track of its success? And taking a step further back, how are you going to get anyone to come to the page in the first place?

The infographic below highlights some of the key costs involved with any social media project. Whilst I would not take too much notice ofthe figures (they are heavily context dependant), it is interesting to see which areas companies are investing in.

What’s even more interesting are the numbers at the bottom of the infographic – where the compare the average spend of Facebook fans compared to non-fans for some of the top brands.

McDonald’s for example, see their Facebook fans spend more than double than non-Facebook fans. Interesting stats, although I’d be keen to see similar benchmarks for brands outside of the FMCG realm.

Hat tip – Focus

 

Follow Category?

Follow Author?

Daan Jansonius

Follow Tags?

No tags assigned

 

Comments (73)

  • Madridbet 21/09/2023, 08:09

    Thank you great post. Hello Administ .Madridbet , madridbet giriş , madridbet güncel giriş , madridbet yeni giriş , madridbet giriş

     
  • Deneme bonusu 22/09/2023, 16:48

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Shellerim.org

     
  • Obesity treatment Turkey 25/09/2023, 02:31

    Thank you great posting about essential oil. Hello Administ . Obesity treatment . Obesity treatment Turkey , Obesity treatment in Turkey Website: http://www.santenette.com

     
  • Cami Halısı Manisa 02/10/2023, 08:16

    Thank you great post. Hello Administ . Website: cami halısı istanbul

     
  • obesity treatment in Turkey 02/10/2023, 14:04

    Thank you for great information. Hello Administ . Website: http://www.santenette.com/

     
  • obesity treatment 02/10/2023, 17:18

    Great post thank you. Hello Administ . Website: http://www.santenette.com/

     
  • cami halısı 04/10/2023, 08:44

    Thank you great posting about essential oil. Hello Administ . Website: Cami Halısı

     
  • mosque carpet 15/10/2023, 11:32

    Nice article inspiring thanks. Hello Administ .

     
  • hacklink paneli 02/11/2023, 13:41

    Great post thank you. Hello Administ . Website: hacklink

     
  • venüsbet 02/11/2023, 22:09

    Good info. Lucky me I reach on your website by accident, I bookmarked it. Website: venüsbet

     
  • yün cami halısı 10/11/2023, 22:06

    Thank you great post. Hello Administ .

     
  • Bonus veren siteler 11/11/2023, 13:03

    Thank you for great content. Hello Administ. Website: Deneme Bonusu

     
  • Casibom 19/11/2023, 19:50

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • Casibom yeni Giriş 19/11/2023, 19:50

    I really love to read such an excellent article. Helpful article. Hello Administ .

     
  • Casibom Güncel Giriş 19/11/2023, 20:52

    Thank you great post. Hello Administ .

     
  • Casibom Giriş 20/11/2023, 08:42

    Thank you for great content. Hello Administ.

     
  • Casibom Güncel Giriş 21/11/2023, 00:22

    Thank you for content. Area rugs and online home decor store. Hello Administ .

     
  • Casibom 21/11/2023, 10:39

    Thank you for great information. Hello Administ .

     
  • Diyarbet Güncel Giriş 08/12/2023, 10:18

    Thank you for content. Area rugs and online home decor store. Hello Administ .

     
  • Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • Thank you great post. Hello Administ .

     
  • casibom 10/12/2023, 04:51

    I really love to read such an excellent article. Helpful article. Hello Administ .

     
  • Cami Halıları 10/12/2023, 08:44

    Great post thank you. Hello Administ . Website : https://www.saricahali.com.tr/

     
  • Cami Halıları 10/12/2023, 08:55

    Thank you for content. Area rugs and online home decor store. Hello Administ . Website Giriş için Tiklatın : https://www.melekhali.com.tr/

     
  • Cami Halıları 10/12/2023, 13:39

    I really love to read such an excellent article. Helpful article. Hello Administ .

     
  • Thank you for great content. Hello Administ.

     
  • Thank you for great article. Hello Administ .

     
  • I really love to read such an excellent article. Helpful article. Hello Administ .

     
  • casibom 14/12/2023, 07:29

    Great post thank you. Hello Administ .

     
  • türkçe altyazılı porno 15/12/2023, 19:50

    Thank you for great article. Hello Administ . türkçe altyazılı porno hdxvipizle

     
  • Betandyou 18/12/2023, 20:09

    Thank you great post. Hello Administ .Website : https://www.saricahali.com.tr/

     
  • casibom 18/12/2023, 20:31

    Thank you for content. Area rugs and online home decor store. Hello Administ . Casibom Website Giriş : Casibom

     
  • cami halısı 20/12/2023, 22:53

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Website : cami halısı

     
  • After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • Betandyou 23/12/2023, 09:37

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website : https://www.saricahali.com.tr/

     
  • Onwin 23/12/2023, 19:37

    Thank you for great content. Hello Administ. Onwin , Onwin Giriş onwin

     
  • casibom 24/12/2023, 01:35

    Thank you for great information. Hello Administ . Casibom Website Giriş : Casibom

     
  • onwin 25/12/2023, 04:40

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.Onwin Giriş Website: onwin

     
  • Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • Everything is very open and very clear explanation of issues. was truly information.

     
  • Great post thank you. Hello Administ .

     
  • Sarıca Cami Halısı 11/01/2024, 20:23

    Thank you for great information. Hello Administ . Website : cami halısı

     
  • casibom 13/01/2024, 02:30

    Thank you for great article. Hello Administ .

     
  • vds 13/01/2024, 16:17

    Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • hacklink panel 17/01/2024, 18:10

    Everything is very open and very clear explanation of issues. was truly information.

     
  • Diyarbet 18/01/2024, 10:30

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Diyarbet

     
  • onwin 22/01/2024, 07:29

    Thank you great post. Hello Administ .Onwin Giriş için Tıklayın onwin

     
  • onwin 22/01/2024, 17:13

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Onwin Giriş için Tıklayın onwin

     
  • Sahabet 23/01/2024, 04:16

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet

     
  • Sahabet 23/01/2024, 19:06

    Everything is very open and very clear explanation of issues. was truly information. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet

     
  • Starzbet 23/01/2024, 19:40

    Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın. Starzbet

     
  • Starzbet 24/01/2024, 03:20

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website Giriş için Tıklayın. Starzbet

     
  • onwin 24/01/2024, 04:43

    Nice article inspiring thanks. Hello Administ . Onwin Giriş için Tıklayın onwin

     
  • Tipobet 26/01/2024, 06:21

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.Website Giriş için Tıklayın: tipobet

     
  • Tipobet 26/01/2024, 09:57

    Thank you for great content. Hello Administ. Website Giriş için Tıklayın: tipobet

     
  • Sahabet 27/01/2024, 01:54

    Thank you great post. Hello Administ .Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet

     
  • onwin 27/01/2024, 03:43

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Onwin Giriş için Tıklayın onwin

     
  • Starzbet 27/01/2024, 04:05

    I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın. Starzbet

     
  • onwin 27/01/2024, 04:26

    Everything is very open and very clear explanation of issues. was truly information.Onwin Giriş için Tıklayın onwin

     
  • Tipobet 27/01/2024, 12:22

    Thank you great post. Hello Administ .Website Giriş için Tıklayın: tipobet

     
  • Sahabet 27/01/2024, 18:58

    Nice article inspiring thanks. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet

     
  • Starzbet 27/01/2024, 22:01

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website Giriş için Tıklayın. Starzbet

     
  • Starzbet 28/01/2024, 09:15

    Thank you great post. Hello Administ .Website Giriş için Tıklayın. Starzbet

     
  • Tipobet 28/01/2024, 12:20

    I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • Tipobet 29/01/2024, 12:10

    Great post thank you. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • Tipobet 31/01/2024, 02:09

    Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.

     
  • Thank you for great information. Hello Administ .

     
  • Thank you great posting about essential oil. Hello Administ .

     
  • Nice article inspiring thanks. Hello Administ .

     
  • CaSiBom 09/03/2024, 14:38

    Nice article inspiring thanks. Hello Administ .

     
  • Casibom 13/03/2024, 21:21

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • Casibom 18/03/2024, 03:08

    Everything is very open and very clear explanation of issues. was truly information.