The Social Landscape Simplified For CMOs
One can get easily lost in the ever-changing and rapidly evolving social technology market around. Which is the “right” social marketing platform, which social media management and monitoring tools to use?
Here’s a nice infographic from Gigya.com that outlines the three types of social technologies CMO’s should consider for social strategies.
It can be said that there are three main categories of social technology:
- social media management
- social media monitoring
- social infrastructure
First of all it’s important to examine what these categories look like, and what technologies matter. This way it’s easier to determine where to focus business resources.
Social Media Management Platforms
There are plenty of tools that allow you to manage multiple social channels, create specialized campaigns and pages to reach users on Facebook, Twitter, and LinkedIn and many others. These technologies help manage these social channels, moreover provide different social applications, can even help you with advertising within Facebook and have plenty of data for insights and analysis.
Social Media Monitoring Platforms
Always listen first – here’s the place where monitoring platforms come in. These tools help businesses make sense of on-line brand-relevant conversations. They offer robust analytics to help marketers measure conversation by sentiment, demographic data, identify key influencers.
Social Infrastructure
As users don’t just want to be social on social networks anymore, they now somehow expect a social experience almost everywhere. Thus businesses should reconfigure their web properties to meet this demand. Social network hooks in almost every piece of content that’s published nowadays. That’s social infrastructure, and it’s critical to keeping users engaged and to building relationships with them on your web properties.
And to have it all in one place, here’s the promised infographic.
The Social Landscape Simplified For CMOs
Source: blog.gigya.com
Follow Category?Social Media |
Follow Author?Martin Michalik |
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Follow Tags?buddy mediacmo infographicdisqusinvolver |
Hi Martin,
Which of these tools would you advice for the Dutch market?
Peter
Hi Peter,
happy to help you but first of all it depends what do you want to use them for – community management/social media management/social infrastructure?
This articel comes just in time for my session with a big corporation tomorrow. Easily explained, fits right into my slides, thanks!
Hi Laurens, glad you find it handy!
Very helpful insights indeed.
Here are some more very relevant ones for CMOs from earlier this year on ViralBlog:
The 2012 CMO Guide Social Landscape:
http://www.viralblog.com/social-media/the-2012-cmo-guide-social-landscape-is-out/
The Guide To 88 Social Media & Monitoring Tools:
http://www.viralblog.com/social-media/your-guide-to-88-social-media-monitoring-tools/
cheers
It would be interesting to see what kind of infographic could be created related to the transformation of the CIO of most companies. Certainly, with the CMO becoming so much more in touch with social technologies and softwares, CIOs are now feeling greater pressure to embrace some of the CMO’s territory.
@ Mark D
Very good point.
Do you think CMOs can keep up with this ratrace, in which the only constant is change?
Cheers
Thanks Igor, I think there’s a shift that’s being led by CMOs as they diversify their skillset and expertise. There’s more pressure on CIOs to regain control of an organization’s IT. It’s up for debate which leader would be better suited to serve as a Chief Experience Officer – which is really what we’re talking about here – the combined role of CIO/CMO.
Thanks Mark. You might be very right about that.
I’m sometimes confused about the strategy of some giants: they oursource IT and next they insource it again…?
Exactly the combi of CIO and CMO.
In some special occassions it seems like the Chief Experience Officer is called CEO, and the company has a tech DNA top-down..
I’ve just wrapped-up the last piece of the Amazon trilogy and related to our POVs: wow, what do I admire Jeff Bezos as CEO
http://www.viralblog.com/remarkable-gossip/why-amazons-jeff-bezos-is-the-true-eceo/
And I do agree with you: all other companies should embrace the solution you mentioned!
Cheers
Igor
Igor,
LinkedIn and Twitter followed you to continue the conversation! Great work on Bezos and Amazon. I can’t help to think how different Best Buy’s situation could have been had they someone at CEO with the vision and ability to transform the business as effectively as Bezos. I will be elaborating on my point about CIO/CMO’s in the next few days on my new blog Page Fifty Seven (www.pagefiftyseven.com).
Thanks,
Mark