Topshop’s Real Time Catwalk Customization
Today, September 16th, at 2pm GMT, Topshop fans can tune into live-streaming customisable catwalk experience for the Topshop Unique SS13 fashion show at the London Fashion Week. If they like what they see, viewers can buy Topshop Unique looks directly off the runway while watching the real-time catwalk video.
Topshop, in partnership with Facebook, is using the concept to enhance the runway experience for customers and collect data that can help the retail chain make better decisions about its business strategy.
The entire Topshop fashion show experience is sharable. Fashion fans can capture and share on Facebook live photos of the looks without interrupting their show experience with Topshop’s “Shoot the Show” tool. They can even download all the tracks from the show directly via iTunes.
Check out the promo video below:
The social experience isn’t meant only to drive sales during the event or afterward, via recorded video. Creating content is also a key part of Topshop’s engagement and branding campaign. Seems like a great combination of awareness and pushing leads and possible sales, dont you agree?
You can tune in from 2pm GMT here, Srarting from 3pm GMT you can start customizing your Topshop castwalk.
About the author
Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is a Managing Partner and Commercial Director at ICON&Co. Within the company Laurens is responsible for online and social media consultancy.