Tuscany: Groundbreaking Social Marketing Idea
Within the scope of a big public tender launched by Tuscany, they’ve set up a social hiring site workfortuscany.com. This is a must see social marketing program for marketing managers, the travel industry and people that just want the best job in the world…
The goal of this campaign is setting up the most creative and most inclusive dedicated team in Florence, Italy, communicating and promoting the best of Tuscany through social media. I’m sure lots of tourism offices will copy this model.
The idea was launched by our sister agency H-art, an interactive house committed to work on groundbreaking marketing and communication projects.
With H-art, our SocialMedia8 division in Italy is working close on some other large social media marketing programs and pretty cool iPhone apps.
H-art, LaComunidad, SocialMedia8 and ViralTracker are fast growing digital leaders, recently acquired by global network WPP. So, our friends in Italy and we, do understand why WPP did not acquire agency Razorfish.
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I saw this advertised on Linked In jobs last week, very forward thinking approach to the marketing of a very cool city. Now if I could only become fluent in a second language overnight…
Great idea! Indeed very forward thinking! Love Tuscany, but unfortunately I can only order my dinner, ask directions and tell a woman how beautiful she is in Italian…
@ Luke
Pretty smart, right?
You could try it with Google translator.. or implement/ download a program like in the Matrix movie
Cheers
Igor
@ Laurens
Does not seem like a smart idea for you- you would probably cream your hair like one of the T-Birds (John Travolta in Grease?) , drive around in your convertible Ferrari and whistle to girls…
Cheers
Igor
[...] (orchestrated by a social media agency) to provide a constant stream of content. Or you can hire consumers who can write the content for [...]
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