TwitterScrabble: A Twitter Scrabble Battle

What could possibly beat the success of Wordfeud? Perhaps DrawSomething, the drawing app, based on the principles of Wordfeud, or could it be this new exciting campaign for the new Scrabble Trickster.

Users of TwitterScrabble are challenged to write the highest scoring ScrabbleTweet from a set of 100 random characters. Once players are satisfied with their ScrabbleTweet, they post their entry to Twitter.

Check the promovideo to see how it works:

So what are your thoughts on this campaign? The right way to promoting an “offline” game, are do think TwitterScrabble could be / will be an individual online game, just on it’s own?

You can play TwitterScrabble here.