VH1: Loves Series Hyped By Social SuperPoke!

Written by Igor Beuker on July 1st, 2008 | 1 comment

Facebook and MySpace users will find 30 new VH1-branded animated icons that are reflective of VH1 hits Flavor of Love, I Love New York and Rock of Love.

VH1 taps into SuperPoke!, the ubiquitous social networking application which allows users to send silly virtual communiqués to their friends, in order to promote its upcoming series I Love Money.

Beginning July 2, Facebook and MySpace users will find 30 new VH1-branded animated icons that are reflective of VH1 hits Flavor of Love, I Love New York and Rock of Love– such as an options which allows on to “get romantical” with their friends a la Love star Flavor Flav.

Leading up to the new show’s July 6 premiere will be a four-day marathon of these Love reality series. Dubbed SuperPokeFest, 10,000 users will be featured on-air via short messages announcing who’s SuperPoked who.

According to Phil Delbourgo, VH1’s senior vp, brand & design, the barter-based partnership meshed well with the network’s own “Watch and Discuss” campaign for its reality hits. “We look at our audience as a community,” he said. “Watch and discuss is a reflection of how our audience uses digital content, and that audience is really active on social networking sites.”

Meanwhile, for Slide the deal give the company its first major TV exposure. Jared Fliesler, Slide’s director of business development, said that exposure created an opportunity for the VH1 SuperPokes to become “very very viral.”

Already, the company delivers a staggering 100 pokes per second on various social networks, and the VH1 partnership should help the company demonstrate it’s advertising potential. “Our hope in the long term is that this shows one more way Slide enables brands to reach their audiences,” Fliesler said.

Source: MediaWeek

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