Volkswagen’s Das Interland & Das Länderspiel
Tapping into the biggest rivalry in soccer history, Volkswagen has launched their EURO2012 campaign, pitting real Germans against real Dutchmnen in a penalty shootout on both Facebook and mobile.
Millions of football fans are waiting impatiently for the classic Holland against Germanymatch, on the 13th of June 2012 in Ukraine.
Volkswagen shortens the waiting time as from 1 – 12 June 2012 fans can already try to beat each other, Dutch fans on ‘Das Interland‘, German fans on ‘Das Länderspiel‘.
Fans can play the game on Facebook and on iPhone, iPad and Android phones. The online multiplayer game connects Dutch and Germans through an innovative technology which connects smartphones and Facebook real time. If you want to play, the game will instantly search for a real opponent.
If there are no Dutchmen or Germans available, a robot will fill in, which has the average level of performance of all players of the country you’re playing againts. Check the promovideos of each country below:
Das Interland: ‘Versla die Mannschaft‘
Das Länderspiel: ‘Mach mit und schlag die Holländer!‘
The game is the first European Championship collaboration between Volkswagen Germany and Volkswagen Holland. On the first day, there were already over 25,000 penalty shoot outs and the app also reached the top 10 best apps in the appstore.
After a week there were over 130,000 shout outs, with an average game time of 12 minutes. Looking forward to your comments on the concept and the results
Follow Category?Social Media
Follow Author?Laurens Bianchi
Follow Tags?androidappcanpaigndas interland