VW’s Fun Theory Takes Cyber Grand Prix
In Cannes Volkswagen’s Fun Theory -created by DDB Stockholm- won a Cyber Grand Prix with honour. One engagement idea led to over 700 user created ideas. A true example of invisible technology and real-time interaction. See the case study…
Fun Theory promoted Volkswagen’s environmentally friendly engine technology with an integrated effort featuring videos-turned-virals such as Piano Staircase and World’s Deepest Bin.
These efforts ignited a broader appeal within the general public to create their own acts that turned mundane, good-for-you tasks into other fun experiences. I suggest you take a good look at the site: funtheory.com or the Facebook page.
The jury existed of jury president Jeff Benjamin, co-chief creative officer of Crispin Porter & Bogusky, led the panel.
The user created winning ideas:
Bottle Bank Arcade – TheFunTheory.com
Piano stairs – TheFunTheory.com
The world’s deepest bin – Thefuntheory.com
How do you like the engagement idea?
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