WE Fashion Launches Instore Twitter Mirrors
Mirror, mirror on the wall… Are social media the fairy tales for fashion retailers or a new integrated model? Well, fashion retailer WE just launched the instore Twitter mirror. It enables clients to make and send a photo of their ‘new dress’ to Twitter or Facebook.
The Twitter mirror was developed by Nedap. WE claims to be the first Dutch retailer with a mirror like this.
As frequent reader of ViralBlog you have probably seen Matthijs’ article about the Diesel social mirror a while ago?
Our question to you: is this just a gadget or will all retailers eventually integrate social media tools like these morrors?
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“The Video is not available”
Just checked and it works… ?
First made in Sweden:
http://www.vimeo.com/10112472