Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
29/01/2012 by
7499 views

Why Social Games Are So Popular On Facebook

Social gaming has become quite popular these days. The combination of Facebook and Zynga surely were a helping hand in this trend.

A market expanding so quickly this is one to look out for. So how many people are actually playing social games? In the US alone over 100 million people play on social networks. And this is a 600 million dollar market of virtual goods!

Zynga has more than 220 million active users each month, this is a quarter of Facebook’s 800 million users. Wouldn’t it be interesting if a brand creates a game that’s compelling enough to come back every day/week?

It would open new possibilities like selling virtual goods. And for certain brands it would help on a branding level, for example Samsung could create a space exploration game for their Galaxy phone brand. With in-depth gameplay plus an added social layer, this could be the next Farmville or Mafia Wars.



What About You?

Do you have great examples how brands are engaging their consumers through social games? Let us know in the comments below!

 

Follow Category?

Follow Author?

Chi Chung Man
7 more

Follow Tags?

eaFollowUnfollowfacebookFollowUnfollowfarmvilleFollowUnfollowgamingFollowUnfollowinfographicFollowUnfollowplayfishFollowUnfollowsocialFollowUnfollowsocial gamerFollowUnfollowsocial gamersFollowUnfollowsocial gamingFollowUnfollowzyngaFollowUnfollow