You + Me= We. Welcome To Social Commerce?
More and more of our shopping is happening online. And in the digital marketplace, shoppers write and read millions of online peer reviews each year, transforming the way we make buying decisions—and how companies make their products. Welcome to the information-saturated world of internet retail. Watch this great video…
You + Me= We. Welcome to the world of online retail that is rapidly evolving from eCommerce to weCommerce. Social media is transforming online retail in social commerce. Online peer reviews have become the new decision making differentiators in our buying process. Advertising has become second best.
Is that why over 60% of the global chief marketing officers want to start their social media monitoring program in 2010? It must be: Over our SocialMedia8 counter we are handing at least 2 digital PR clipping programs or social media monitoring programs per week to large brands.
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I think this post should have had more information about the topic. This indeed is a really important step for social media.
I totally believe that social media is/will be the key when it comes to eCommerce. We’ll leave the simple ‘comments’ and ‘feedback’ in the end of amazon/ebay products, and those comments will go global in twitter or any other social network.
Again, I believe that none of the social networks is prepared for such a boom. What do you think?
You + Me= We. Welcome To Social Commerce? http://www.viralblog.com/social-media/you-me-we-welcome-to-social-commerce/
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Social networking sites are definitely prepared! They’re integrating so many other things into social networking, that bringing it together with ecommerce seems very natural. this opens a lot of windows of opportunity, between customer service, user reviews, etc.. Companies now have several ways to leverage this presence. http://www.springbox.com/insight/post/Guiding-A-Brand-Into-The-Social-Commerce-Frontier.aspx
@ Emily
You’re very true. The power of social networks seems to be their knowledge about their members: it’s getting closer to very targeted marketing or CRM- they seem to know a lot about “customer persona”.
This is what social networks can offer in a more advanced way than most online publishers.
And social gaming and social serach might be next steps for social networks?