Zwitsal Listens To Fans With ‘Go Baby’
Here in Holland, we all grew up with Zwitsal baby care products. We all know the distinct yellow and orange logo. And even more recognizable is the famous Zwitsal scent. Shampoo, shower gel, body lotion, soap: it’s all got that distinctive smell that we love.
In Hyves, Holland’s largest social network, Zwitsal is one of the more popular brands, with an own community and very active fan base. Now the Dutch brand is introducing its latest product Eau de Zwitsal, exclusively to its Hyves fans, a month before the official release with the campaign ‘Go Baby’.
But what is even more cool is that Zwitsal decided on introducing this new product by popular demand from its fans. How did that come about?
‘Go Baby’ is a campaign exclusively for Hyves in which people can win the Zwitsal fragrance, simply by becoming an online model for Zwitsal. Happy faces, shy faces, crazy faces: you show off yours, place them on your profile page and be the one to win a Zwitsal Goodie Bag.
Here is how it works:
Zwitsal Walkthrough (Clean Sound Edit) from LBi Lost Boys on Vimeo.
In Hyves, more than 300.000 people marked Zwitsal as a favorite brand and the Zwitsal Hyve has over 122.000 fans. These have, for a while now, been discussing a Zwitsal fragrance. And the brand acted upon those requests by introducing ‘Eau de Zwitsal’. By launching ‘Eau de Zwitsal’ exclusively in Hyves, the popular brand is giving back to the community what they’ve asked for. The campaign strategy, concept, design and development was done by LBi Lost Boys:
Alain Dujardin of LBi Lost Boys: “Zwitsal is a brand that listens to its fans’ needs, but are also up the challenge of meeting those needs by actually responding with a new product. The product launch is unique, since the introduction of the product is entirely via Hyves. Right there where the fans are.
Key element in Social Media Marketing is listening to your fans and brand loyals: we all know it and scream it, but hardly anyone ever really does it. And that’s what I like about this campaign. Not the fact that they have found a cool way to introduce the fragrance, but that Zwitsal actually cared enough to listen to its fans.
Follow us on Twitter, sign up for our weekly e-mail or watch the ViralTracker social video metrics demo.
Related Posts
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
fun and fresh, key to success I would say. Awesome results too!! Well done!
I use only Zwitsal products for my baby. She is actually my first baby. The products are very wonderful and I,m comfortable using them. But she is having rashes all over her face. Which zwitsal product can I use in this case? pls i need help or to be directed to someone that can help me on this.
HOLA ME GUSTARIA SI ALGUIEN ME PUEDE ENVIAR LAS CREMAS ZWITSAL SE LO AGRADECERIA MUCHISIMO