A Look Into Facebook’s Massive World Cup Insights
Sporting events always drive a massive amount of conversation on Facebook, but what we’ve seen so far during the World Cup has been extraordinary.
Facebook and the World Cup are both fundamentally global, and we knew that Facebook would become a global, mobile stadium where people connect and engage during the tournament.
It turned out to be a unique moment for the leading social network, and one that has seen the highest level of conversation for any event Facebook has ever measured.
To put this in context, in just one week, more people have had World Cup conversations on Facebook than the number of people who talked about this year’s Super Bowl, Oscars and Sochi Games, combined.
A record number of people are coming to Facebook to discover content about their favorite teams and players, and to talk about what’s unfolding in the tournament, and we still have three more weeks of matches!
Here are the latest numbers:
Facebook’s data team also looked at where people around the world are having conversations about the World Cup on Facebook.
The following list is based on the number of people talking about the World Cup so far, weighted for the size of the Facebook population in each country (meaning the number of daily active people):
Also check out the global World Cup conversations on Facebook on the world map below (Click on the image for a larger view):
People around the world are also discovering great content posted by public figures during the World Cup, including:
Pitbull, who performed at the opening ceremonies, posted this photo, which has over 1.2 Mil interactions so far:
Neymar posted this photo, morphing fellow footballer David Luiz with his own likeness, and it also has over 1.2 Mil interactions to date:
Jennifer Lopez posted this video, warming up with a bit of dancing in her dressing room before opening ceremonies, and it has over 600K interactions so far:
Italian footballer Mario Balotelli posted a picture of a prank in which he’d covered every photo in a sticker album with a photo of himself, and it has over 250K interactions so far.
German footballer Lukas Podolski took a selfie with German Chancellor Angela Merkel after their win against Portugal, and it has over 498K interactions so far.
Facebook is the leading social network in the world and proofs with these insights that it’s also the leading social network when it comes to World Cup football conversations.
Interesting to see that the US market is socially engaged with the tournament as well. Will soccer finally become football in the states?
Another interesting fact is that the best postings as shown in this article are not conversations about the matches, but engaging content around it. Exactly what I try to create with my team as well for the social content about the Netherlands football team.
What About You?
What is your favorite social network when following the World Cup?
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About the Author
Laurens Bianchi is an independent online (sport) marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is the Social Media Consultant for the Dutch Football Federation, responsible for all the Dutch content and conversation management for the World Cup. Follow him on Twitter or contact him on LinkedIn.