The Barclays #YouAreFootball Experiment
Always wanted to know what your body goes through watching your favorite sports team? Barclays has the answer!
For the first time ever, the passion of fans was scientifically compared by Barclays in the UK, and on the other side of the world: The #YouAreFootball Experiment.
Using industry leading data analysts, superfan heart rates are compared during some of the biggest, most pulse racing Barclays Premier League clashes of the season.
The Experiment was held as part of Barclays ‘Thank you’ campaign with the weekend focused on highlighting the passion and effort fans put in to support their teams, whether at the Emirates Stadium, watching in a Manchester or Liverpool pub or following on big screens in a Barclays Premier League Live fan park in Johannesburg, South Africa.
The fans were joined by club legends Robert Pires, John Aldridge, Shaun Goater and Garry Mabbutt, who also took part in the experiment in the different multiple locations.
The stress, strains and joy of the matches were highlighted through the results.
Check out the results of the experience in the video below:
Football and entertainment both have one big plus that most of the brands don’t have: their audiences have unprecedented passion for their favorite clubs, athlete or musician.
I believe Barclays made a smart move hijacking this passion with the experiment.
You should check out their Facebook page as well, their storytelling is all about the passion for the Premier League.
What About You?
What do you think of this campaign? What is the pace of your heart beat when watching your favorite sports team?
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About the Author
Laurens Bianchi is an independent online (sport) marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is also the Social Media Consultant for the Royal Dutch Football Association. Follow him on Twitter or contact him on LinkedIn.