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29/01/2013 by
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The Social Media Super Bowl 2013 (Infographic)

Who will win the social media Super Bowl 2013? When the San Francisco 49-ers take on the Baltimore Ravens at the Super Bowl, whose fans will tweet or like the loudest?

500x400 The Social Media Super Bowl 2013 (Infographic)

It should come as no surprise, that the epic center of social media and technology San Francisco, has some benefits here.

To be fully transparent, San Francisco has 24% more residents than Baltimore. That percentage is pretty well matching below social media metrics.

But something strange is happening on Google+, where the 49ers have 1200% more fans than the Ravens.

This infographic compares the fan counts for each team on Twitter, Facebook, and Google+:

the social media bowl 500x1125 The Social Media Super Bowl 2013 (Infographic)

My Opinion
Most marketers around the globe have embraced social media, but they failed to integrate it. But it looks like the sports and entertainment industries are on steroids when it comes to smart social marketing.

Besides the fact that sports team and players can be strong brands, they also have true die-hard fans. That cannot be compared with the “likes” that are being bought by brands on Facebook.

It looks like some sport clubs are really taken their next steps to becoming social by design. So I hope some CMOs of large brands are ready this story.

Organizing social media in an integrated way seems to be very difficult for brands. The same goes for Creative, Social, PR, Media agencies and consultancy firms, which are all offering shattered social services to their clients.

Their lack of big-data analyses does not get their clients the highest possible ROI on their media investments by the fact that they are not yet using the most optimized, smartest mix of paid, owned and earned media.

By sticking to fragmented insights, they will keep failing as well. Brands or sports clubs that want to take the next step towards becoming “social by design” aka a true social business will need to think beyond campaigns or channels. They will also think in terms of Social NPS and Social CRM.

More important, they need to move away from reaching people towards building mutual beneficial relationships between people and their brands. Long term approach. Organic growth. Without “blog bribes” or “paid Likes.

But for now, änds always: Always Listen First. That approach will provide you the actionable insights to win your own social media Super Bowl!

What About You?
What strong social media sports clubs can you share with us in the comments below? I’d love to see your favorite picks and your “why”.

Follow & Share
More social sports insights? Browse our category Sports & Sponsoring, follow Igor Beuker on Twitter, grab our RSS Feed or join our Facebook movement to get more exclusive content.

About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and a sought after keynote speaker.

Source: Infographic by Kyle from DueDigital.

 

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Comments (2)

  • Laurens Bianchi 29/01/2013, 23:17

    From experience I can agree with you that sports is on steroids when it comes on social media marketing. Sports have something most brands don’t have: emotion.

     
    • Very true. Isn’t it time to start-up a sports/ entertainment company that specializes in building social sports clubs, players, dj’s, vips etc?