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21/10/2013 by
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Uber Offers Music Freaks Afrojack Experience At ADE 2013

God is a DJ and Afrojack as your private Uber driver? Last weekend at ADE, Uber and Afrojack gave music freaks the once in a lifetime opportunity to request Afrojack as their private driver.

Uber Offers Music Freaks Afrojack Experience At ADE 2013

ADE is one of the largest electronic music festivals in the world – attracting over 300,000 international guests. The event is the perfect opportunity to partner with a celebrity die-hard fan like Afrojack.

Afrojack himself picked people up in an awesome Bentley Flying Spur 2013 and brought them to his Homecoming Show at the Amsterdam Dance Event.

DJ Afrojack Endorses Uber at ADE

Afrojack is a big fan of the Uber app that connects you to a driver at the tap of a button. You can request Uber in over 45 cities worldwide, like London, Paris, New York, Singapore and Sydney.

Uber Offers Music Freaks Afrojack Experience At ADE 2013

One of the essential lessons in how to activate your brand advocates from Jackie Huba’s recently released book Monster Loyalty is to continually give your fans reasons to talk about your brand.

Uber has used its service to create innovative promotions that generate something to talk about in the past.

This summer the company used its platform to deliver ice creams and in San Francisco they offered Back to the Future fans the opportunity to book a ride in a Delorian DMC-12.

Cars and Airplanes: Afrojet

The bigger the boyz, the bigger their toyz? Well that could be right. Have you ever seen the Afrojet?

afrojet. Uber Offers Music Freaks Afrojack Experience At ADE 2013

In the old days boys wanted to become a famous football or basketball player. Nowadays DJ’s seem to be the new heroes and gods…

My Opinion

More brands are tapping into branded entertainment by using famous artists and DJ’s. How about Justin Timberlake for McDonalds with I’m Lovin’ it?

Or how about the Twizy promotion by David Guetta for Renault? Have you seen our story about ID&T and its acquisition by SFX?

Music unites people and brands are getting the beat. Not only CMO’s are getting this trend.

Informal investors and entrepreneurs, you might want to invest some of your money in listed entertainment companies? The growth in the US and especially Asia will be huge.

What About You?
How do you like this Uber promotion with Afrojack? Let us know in the comments below.

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About the Author
Igor Beuker is a serial entrepreneur, acclaimed trendwatcher & speaker, marketing consultant and advisory board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.

 

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