SocialMedia8: Sponsor K1 Fighter Hesdy Gerges
Saturday 29 May 2010 is a special day for us. Our companies SocialMedia8, ViralTracker and LaComunidad are proud to be the main sponsors of K1 fighter Hesdy Fighterheart Gerges. Hesdy is the challenger in this Heavyweight World Title Fight against reigning K1 world champion Badr Hari.
This Heavyweight K1 World Title Fight starts around 22:00 hours CET at the Its Showtime event in the Amsterdam Arena for which 25,000 tickets were sold!
The fight will be live-streamed on internet and late at night on TV at SBS Broadcasting. Coming weeks, the fight will be on TV at Eurosport in 40 countries. And we expect to earn many more eyeballs in the long tail- on YouTube and many other video portals.
Why did we decide to sponsor K1 fighter Hesdy Fighterheart Gerges? Well there are a few reasons. When I met Hesdy, I asked him about his dreams and ambitions. Since I liked his spirit, we started training once or twice per week together at Chakuriki Amsterdam.
When I felt his true power- he knocked me down a few times- I offered him my help in finding sponsors and gave him some advice. Hesdy is 26, a great talent representing Egypt, with a very bright future ahead of him in the K1. However, all upcoming K1 fighters need some support every now and then.
Another reason is that Hesdy is being trained by the world famous sensei Thom Harinck. Thom is a champion maker who has trained i.e. Peter Aerts as well. Aerts has won the K1 Grand Prix in Japan 3 times!
Hesdy Fighterheart Gerges with sensei Thom Harinck
Another reason for our sponsorship? As challenger agencies, we have been underdogs for years. But we kept fighting to earn respect and success. So no wonder we like to support talented underdogs and passionate challengers.
Hesdy Gerges vs. Badr Hari in the Staredown at yesterday’s press conference
We wanted to tap into an international sponsorship in a ‘niche’ sport for a while. A niche sport that would be able to reach its tipping point within a few years. And K1 was already very popular in Asia, but it has been gaining millions of fans and thus eyeballs in Europe and the USA the last few years. So here was our opportunity…
In 2010 we will create Hesdy a website, a social presence, an iPhone App and more social interactions with fans. And off course a few international sponsorships, that we can activate content, functionalities and social marketing.
Hesdy has won the K1 Heavyweight fight against Balrak.
So, this Saturday we expect to see a great world title fight between challenger Hesdy Gerges and the reigning world champion Badr Hari. A fight that could last 3 rounds of 3 minutes, since it’s a world title fight.
See Hesdy in action, beating Ruslan Karaev.
Since Badr Hari was the finalist in 2008 and 2009 at the K1 Grand Prix in Yokohama Japan, most expect him to win. But I can assure you; I have put my money on Hesdy- and sincerely hope that he will win by knock-out in the second or third round.
Osu!
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Hesdy is the new K1 world champion- Hari went fully wrong in the second round.
http://www.youtube.com/watch?v=VT9_UIzKfIQ
Nice move! Congratz with the sponsorship of a great athlete!
Thanks Matthijs! Training with him can be less fun and pretty painful sometimes