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13/05/2013 by
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Los Angeles Opens Outdoor Marketplace For Creative Startups

This summer the great city of Los Angeles opens an outdoor marketplace for creative startups. Meet the clever idea called: The Service Station.

Los Angeles Opens Outdoor Marketplace For Creative Startups

Sorry folks. This time it’s a start-up story on people enabling us to do more good. Not about smoking hot tech startups.

But I guess this startup format will be inspiring to every entrepreneur, artist or creativo around the globe. Why?

Beacuase it is a very cool and clever idea.

Service Station: LA’s Marketplace for Creative Startups

LA's Service Station: Outdoor Marketplace for Creative Startups

An abandoned retro gas station in Los Feliz, Los Angeles is set to become a new multi-purpose community space this summer called: The Service Station.

The Station comes from film industry friends; Rachelle House, David Skinner, Clay Tatum, and Phil Crowe.

They found the space a little over a year ago when Rachelle House was driving by and noticed the place was recently put up for lease

Their goal: provide a fresh and creative marketplace where startup companies and individuals can flourish, develop their products and make their mark.

All with Pop-up Container Stores?

Los Angeles Opens Outdoor Marketplace For Creative Startups

Los Angeles Opens Outdoor Marketplace For Creative Startups

You might have seen pop-up retail stores a dozen times in your city? But how about pop-up containers…

Rachelle House explains: “What we’re trying to push with the pop-up containers is that anyone that is a retailer who generally sells online or who makes small things or who is a startup can use them, to give them a miniature brick and mortar store when people are here.

We basically spent the last year cleaning it all up. Now we have a movie night schedule and we’re working on more events.”

I guess that places like Ibiza and other creative cities or hot spots will soon have a similar outdoor or indoor marketplace? I hope so.

My Opinion?
So I sincerely love this idea and its execution. This really fits our category start-up stories. Not about tech start-ups for once, but about people helping the creative scene.

In these economic hard times, governments across too many markets are cutting ridiculously hard in their subsidies for; Art, culture, design, music and movies.

That’s an extra reason why I hope that The Service Station will be a huge success.

It looks like I’ll be doing some keynotes in SF and LA this summer. If so, I will certainly visit you guys!

And to other people with a similar ideas? Just do it!

Crowd funding will help you to get the extra things done.

Check out the website of The Service Station.

What About You?
How do you like LA’s Service Station? What other tips do you have for similar ideas? I would love to read them in the comments below.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is freejack consultant and still a sought after keynote speaker.

Full story and more photos: I’m Yours.

 

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