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06/05/2013 by
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Video Interview: It’s Time to Go Lean, Startups

Accomplished entrepreneur and author Alistair Croll describes on video how to leverage data to reduce risk and increase your chances of success during startups processes.

Alistair Video Screengrab Video Interview: Its Time to Go Lean, Startups

Sometimes the best way to solve a problem is through trial and error. As it turns out, it’s also a great way to start a business

New Book for Startups: Lean Analytic by Alistair Croll

Recently, I sat down with speaker, author and veteran entrepreneur Alistair Croll to discuss a new book he co-authored called Lean Analytic.

I review new and emerging technologies so I wanted to know more about the mechanics behind his data-enabled trial-and-error type of process.

The book describes how aspiring startups can find the information needed to test the market for their business idea first, before they invest a huge sum building it out.

During our recent conversation, Croll told me that: “Until you figure what you are selling to what market, your product is not this thing that you sell. It’s a tool you use to figure out what business you are in.” To do this, you essentially “figure out what the riskiest part of your business. Find a way to test that, then keep repeating so you can grow the business.”

Learnings from Eric Ries

Croll had plenty of time to utilize this Lean startup concept – popularized by Silicon Valley entrepreneur Eric Ries, during his time as a Year One Labs co-founder.

Eric Ries screenshot Video Interview: Its Time to Go Lean, Startups

Silicon Valley entrepreneur, blogger and best-selling author Eric Ries pioneered the Lean Startup movement.

Eric and his partner Ben Yoskovitz provided funding and mentorship to 5 startups, and used that experience to formalize the process and theory behind Lean Analytics.

As it turned out, 3 of the companies in the startup accelerator went on to raise additional financing.

Video Interview with Alistair Croll

In this video interview from this year’s SXSW Interactive Festival, Croll tells me more about the Lean startup movement and examples of businesses that have used it successfully.

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What are your experiences with startups? Our readers would love to read about it in the comments below.

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About the author
Ashley Verrill is a CRM software analyst for Software Advice, a software reviews site that provides free advice to companies interested in buying software. as well as the managing editor for the Customer Service Investigator blog. She has spent the last seven years reporting and writing business news and strategy features. Her work has been published or cited in Inc., Forbes, theUpstart Business Journal, the Austin Business Journal and the North Bay Business Journal. She also produces original research-based reports and video content with industry experts and thought leaders.

Eric Ries image provided by Betsy Weber.

 

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Comments (2)

  • Laurens Bianchi 06/05/2013, 17:43

    Great interview, thanks for sharing! Love this one: “Build a campaign, with business goals in mind”. Seems so logical, though many fail at this point…

    Very inspiring!

     
  • Igor Beuker 06/05/2013, 21:00

    Love the interview and look forward to read the book!