Everything with Tag: advertising
Related tags: advertising, alumnus, bhargava, blogosphere, blogs, blogs-suck, brand_managers, bribing-bloggers, ciorporate-blogs, code_of_ethics, conversations, coporate-blogging, creativity_strategy, forrester, forrester-research, friend_michael, gistics, inspiring_news, intel, intrusive_ads, marketing_agency, media_strategy, member_company, michael_moon, monkeys, ogilvy_pr, pr-agencies, pr_agency, social-media-guidelines, social-media-marketing, trust_company
Wanna Win An Award? Copy A Successful Viral!
Recently I came across two award-winning videos: "Parental Controls for TV Viewing" for Erotic channel Beate Uhse TV, winner at the 2008 NY Festivals Advertising Awards and The Cresta Awards 2008. And the viral "Crazy Leaders" for Amnesty Inte......Related tags: ads, advertising, adverts, amnesty, award, awards, cbs, commercial, commercials, cresta, george_bush, joint, kemper_trautmann, mahmoud_ahmadinejad, marketing, origami, ping_pong_matrix, rumsfeld, scholz-friends, shaw_people, tv, viral, virals, vladimir_putin
Go!Animate: New Viral Animation Community
Last week I bumped into Go!Animate. I liked the site, concept and the fact that people with little animation skills (like me) can finally create and share animations fast. Go!Animate is an entertainment site built for anobody to be able to cr......Related tags: 2d, 3d, advanced_computer, advertising, animations, animation_skills, animator, cindy_mccain, cummunity, e-cards, ecards, fact_that_people, flash, glass_ceiling, go!animate, goanimate.com, great_tv, hillary_clinton, little_guys, major_networks, michelle_obama, monkey_talk, movies, obama_girl, own_tv, party_girls, paul_dini, perfect_marketing, platform, premium_properties, productivity_tool, professional_studios, sarah_palin, share-films, vector.-graphics, viral-marketing
Movie Blockbusters Predicted By Online WOM?
We all know that many music, games and movie companies have been trying to deny the internet revolution for years. After a period of denial, they tried to battle the disruptive force internet by putting their lawyers in action, but this was mission i......Related tags: advertising, analytical_techniques, awad, blockbusters, branding, brands, cmo, consumers, conversational-tracking, dictators, disruptive_force, ea-sports, entertainment, entertainment_companies, first_few_days, force_internet, games, genders, gender_mix, honda, initial_release, internet_word, marketing, marketing_budget, marketing_companies, metric_data, movies, music, music_games, netflix, new_entertainment, predition, sony, sony-playstation-3, star_power, theater_screens, wom
Kraft Foods Spices Up It's Oreo Cookies Brand
Kraft Foods seems dedicated to engage consumers both offline and online. What about the guerrilla elevator to promote Oreo Milk's Favorite Cookies below? But Oreo has also launched the Double Stuf Racing League and take a look at the Oreo Wor......Related tags: advertising, branded-games, consumers, elevator, food, guerrilla, guerrilla-promotions, kraft-foods, kraft-youtube, kraft_foods, online-video, oreo, oreo-cookies, oreo-elevator, oreo-guerrilla, oreo-milks-favorite-cookie, outdoor, video-channel, youtube-channel
Honda Moves Up In Automotive Advocay Top 10
Honda is leaving Toyota in the dust, when it comes to advocacy. Consumer advocacy for Honda has grown more than 38% in the past year, while the same metric has fallen 3% for Toyota. Attributes the success of certain auto brands to a renewed f......Related tags: acura, advertising, advertising_age, advertising_agencies, advocacy, ambassadors, automotive, business_models, buzz, car_sales, chrysler, cmo, consumer_advocacy, conversational-tracking, ford, honda, huyndai, hyundai, interaction_agencies, loyal_customers, marketing, marketing_agencies, marketing_strategy, mindset, rabjohns, sales_success, top-10, wake_up_call, word-of-mouth, word_of_mouth
Nike+: Smart Social Media Marketing Strategy
Nike+ was born as a multi-channel, multi-sensory marriage of Apple and Nike technologies. See the video case study of the Nike+ campaign. The campaign was created by agency R/GA from New York and won a Grand Prix Cyber Lion at Cannes 2007. ......Related tags: advertising, agency, apple, cannes_lions_2007, community, community-marketing, cyber, digital, grand_prix, ipod, marketing, marriage, nike, nike+, nike-plus, nike-running, nike_campaign, r/ga, social-media, social-media-marketing, strategy, video, video_case_study, viral
War Child: Viral Spoof Campaign 'Kamp Kufa'
From The Netherlands we get more virals each month. This week War Child has launched the provocative viral campaign Kamp Kufa in The Netherlands, aimed at creating awareness regarding the situation of child soldiers. The War Child viral video ......Related tags: advertising, ak-47, charity, children, child_soldiers, kamp, kamp-kufa, kufa, netherlands, the-netherlands, viral-campaign, viral-spoof, war, war-child, warchild, war_child
Microsoft Break-Up Part 2: Inspiration, anyone?
Last week we posted the trailer. Now the full movie Inspiration, anyone? is online! This time it’s not only about the movie. The movie is a trigger to get people to the Get Inspired Here site. At this site Microsoft wants to try and create a......Related tags: advertising, advertising_solutions, belgium, brand_awareness, break-up, bring-the-love-back, cannes, digital_advertising, get-inspired, inspiration, inspiration-anyone, love, marketing, media, microsoft, msn, part2, scoop, sequel, trailer, viral, viral_video
Microsoft Break-Up Part 2: Inspiration, anyone?
Do you remember Microsoft's Digital Advertising Solutions great viral video Bring The Love Back? The campaign won a Mixx Award in Belgium in the category brand awareness. Now Microsoft is showing this new trailer of The Break Up Part 2, called......Related tags: advertising, advertising_solutions, belgium, brand_awareness, break-up, bring-the-love-back, digital_advertising, inspiration-anyone, love, marketing, media, microsoft, msn, part2, scoop, sequel, trailer, viral, viral_video
MINI Cooper Ban Boredom: Smart Viral Concept
Much of the traditional advertising does not connect on emotional or visceral levels with screenagers and young adult market segments. The Mini Ban Boredom viral campaign brings a new type of competitive intelligence to brand marketing: certainty a s......Related tags: advertising, boredom, brand_marketing, competitive_intelligence, connect-consumers, consumers, cooper, digital, emotional-branding, marketing, market_segments, mini, mini-ban-boredom, mini-cooper, mini-viral-campaign, profero, traditional_advertising, viral-spots, vspots, young_adult_market
OpenSkies Builds Airline With Community Input
British Airways is planning to launch a new premium transatlantic airline, called OpenSkies, focusing on high-end travel experiences. The airline, which is scheduled to begin operations in June 2008, will initially fly daily from New York to Brussels......Related tags: advertising, airline, blog, boeing_757, british_airways, flights, new_york, openskies, painting, paris, time_lapse_video, transatlantic_airline, travel, wordpress
Free Southpark For All
For years Southpark has been one of the most viewed and downloaded TV series on the internet. And none of it was filling the pockets of the show's creators Matt Stone and Trey Parker. So alongside with the network which airs the episodes, Viacom, the......Related tags: advertising, monetisation, online, online-video, southpark, youtube
New York Pizza: Damn Fucking Tasty!
Dutch Pizza chain New York Pizza, founded in 1993 and one of the Netherlands fastest growing pizza delivery chains, has launched an integrated advertising campaign with three short 'mafia style' films featuring flour, tomato sauce and a pizza deliver......Related tags: advertising, branding, cocaine, commercials, damn_fucking_tasty, dominos, forrest_gump, mafia, netherlands, new_york_pizza, ny_pizza, pizza, richard_dalessandro, scarface, seeding, selmore, tony_montana, tv_campaign, video, viral
Cadbury's Airport Trucks Released
The follow-up to the hugely successful Cadbury's Gorilla advert, 'Trucks' by Fallon's director Juan Cabral and Blink Productions, has been released online. The commercial wil air later today on TV. The music in the much-anticipated sequal is Queen's ......Related tags: advertising, airport_luggage, airport_trucks, big_brother_8_uk, cadbury, dairy_milk_chocolate, fallon, gorilla_advertisement, juan_cabral, phil_collins, sequal, video, viral, youtube
Cadbury Gorilla Sequel Set To Air This Saturday
London-based Cadbury, the world's largest candy maker, has revealed imagery of its sequel to the Dairy Milk 'Gorilla' advertisement. The much-anticipated and long-awaited follow-up to Cadbury's highly successful 2007 ad, viewed over than 10 million t......Related tags: advertising, airport_luggage, airport_trucks, big_brother_8_uk, cadbury, dairy_milk_chocolate, fallon, gorilla_advertisement, juan_cabral, phil_collins, sequal, video, viral, youtube
Microsoft's Great B2B Viral 'The Break Up'
That great viral commercials also work in the B2B market is proven by Microsoft Digital Advertising Solutions. Microsoft's viral campaign bring the love back won a Mixx Award in Belgium in the category brand awareness. I think that the Microsoft ......Related tags: advertisers, advertising, b2b, belgium, bring-the-love-back, campaign, consumers, digital, launch, love, managers, marketing, media, media-mix, microsoft, msn, online, opinions, reach, the-up, virals
Social Media Help Virgin's Climate Change Fund
At Virgin Money they've launched a new campaign to promote the Virgin Climate Change Fund. This is an investment fund which invests into high performing shares, and filters out those with a poor carbon footprint. So people that invest money, can do a......Related tags: advertising, agencies, animations, branded, branding, campaign, creative, digital, environment, flickr, glue-london, marketer, marketing, money, omd, optimization, origami, s, smo, social, viral, viralblog, virgin, yahoo, youtube
MINI Cooper: Counter Counterfeit Commission
Yes it's an old skool UGC Viral campaign from Crispin Porter + Bogusky again, this time for MINI Cooper. I just needed to add this to our viral library. In this campaign you will see how the Counter Counterfeit Commission is dedicated to put ......Related tags: advertising, auto, automotive, buzz, campaign, car, cars, ccc, counterfeit_mini_cooper, counter_counterfeit_commission, cp+b, criminals, crispin-porter, crispin_porter, injustice, international_law_enforcement, marketing, mini, mini-cooper, mini_cooper, old, old_skool, ugc, uploading, user-created-content, victimization, viral, virals
Sexy Texting With Virgin Mobile: Let's Have TXT
Virgin Mobile USA, the US wireless unit of Richard Branson's Virgin Group, has launched on February 4, 2007, a website to help people learn the fine art of sexy texting and to promote their Wild Card cell phone and text messaging plans. At Le......Related tags: activa-sdk, advertising, consumer_engagement, cowboy, housewife, im, live_chat, mckinney, nurse, plumber, richard_branson, secretary, sexbot, texting, text_messaging, tv_spots, twitter, valentine, valentines_day, video, videos, virgin_mobile_usa
Finnair Launches Early Jack Campaign
Finnair, the flag carrier of Finland and fifth oldest airline in the world, has launched an extensive international marketing campaign called "Early Jack" to promote its core brand promise "Finnair - the fast airline between Europe and Asia" to its k......Related tags: advertising, airline, early_jack, finland, finnair, flight_tickets, goviral, print_advertising, video, viral_marketing, viral_video
Look At Jeep's Smart Social Media Strategy!
Do I believe that brands still need a traditional PR and Media agency? Yes Sir! But I am even more convinced that in this digital era, brands also need a Social Media Agency; with brand engagement architects, strategic social media planners, viral, s......Related tags: advertising, agencies, automotive, blog, blogging, blogs, branded, branding, cars, communities, community, digital, forums, google, jeep, marketer, marketers, marketing, media, network, networks, optimization, photos, s, seo, smo, social, traditional, video, videos, viral, virals
Berlitz Launches Viral Commercial Transsexual
Berlitz Language School has launched a viral commercial again. It's called Transsexual and is created by Grey Advertising in Tel-Aviv. Earlier we wrote about the hilarious I want to Fuck you in The Ass viral by Soesman Languague. And about the ......Related tags: advertising, berlitz, berlitz_language_school, campaign, commercial, commercials, grey-advertising, grey_advertising, language, launch, new, russia, sex, soesman, tel_aviv, transsexual, viral, viral-commercial, virals
WTF?! Why Is Our Website Censored in China?
China is the very fast growing economy. China will host the Beijing 2008 Olympics Games this year. And China's digital advertising revenues are increasing at dazzling pace. So coming months, I will focus at China several times. China, a count......Related tags: 2008_olympics, advertising, advertising_revenues, beijing, beijing-2008, beijing_2008_olympics, blogging, blogs, branded, censoring, china, chinese_government, chinese_market, citizens, communities, community, countries, country, digital, digital_advertising, game, gaming, government, internet, knowing, livejournal, marketer, marketing, monitors, olympics, olympics_games, pace, politics, popular, sophisticated_firewalls
Berlitz: Ken Touched This Viral Commercial
Remember the great viral commercial 'Mayday, We Are Sinking' starring the German Coast Guard from Language company Berlitz? It was a cheap production but hilarious, and it reached millions of internet users without spending media costs or high CPM's.......Related tags: advertising, agencies, berlitz, branded, branding, buzz, coast_guard, commercial, commercials, cpm, german, german-coast-guard, german_coast, google, google_results, internet, internet_users, language, language_company, launch, marketers, marketing, mayday, media, new, online, pagerank, seeding, smo, social, traditional, viral
59% Of US Screenagers Create Content Online
Today I did a LaComunidad trend workshop for Microsoft MSN in Amsterdam about online video, BGC, UGC and video advertising. Audience were brand marketers from Red Bull, Vodafone, L'OREAL and Beiersdorf. Other speakers were from MetrixLab and Universa......Related tags: advertising, amsterdam, beiersdorf, bgc, blog, blogs, branded, case-study, commercial, commercials, content, discussion, eyeballs, igor-beuker, igorbeuker, internet, journalism, lacomunidad, loreal, marketer, marketers, marketing, media, microsoft, msn, next, online, opa, personalized, photos, redbull, research, screenagers, techcrunch, teenagers, teens, tweens, ugc, us, video, video-ads, videos, vodafone
Social Marketing: Use Your Hyve To Save A Life
Okay, I must admit: I do not really have a social life, but lots and lots of social media though ;-) Sometimes it's hard to keep up all the daily messages, if you are active in so many social networks and communities. But you also learn a lot. Dutch ......Related tags: advertising, aids, campaign, charity-marketing, combine, communities, community, donations, dutch, gadgets, hiv, hyve, hyves, igor-beuker, marketing, media, member, member_number, mobile, mobile-marketing, network, networks, participant, pauline, pimp, s, smart_campaign, social, social_networks, stop-aids, text_message, to_stop_aids, us, widget
Peer2Peer & Social Banks: Show Me The Money!
At December 12, 2007 MIT Club Northern California is doing a Panel Discussion on Social Lending in Palo Alto San Francisco. I really would like to go but can't. And if Richard Branson taps into peer2peer banking or social lending, banks should at lea......Related tags: advertising, banking, banks, citibank, cuba-gooding-jr, dell, ing, ingdirect, jerry-maguire, p2p, peer2peer, social-lending, viral, viralblog, web2.0, zecco, zopa
Viral Friday: Ron Paul This November 5th
Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread. This week's Viral Friday #1 position g......Related tags: advertising, cadbury, chart, clips, commercial, commercials, gorilla, internet, video, videos, viral, wonderbra, youtube
Advertising 2.0: Social Media Whitepaper
At the IAB 2006 FireBrands Event we saw this speaker line-up: Michael Moon, author of FireBrands and founder of Gistics, Chuck Porter, Creative Director at Miami hotshop Crispin Porter + Bogusky, Matthew Snyder at Nokia and Paul Beelen. We ha......Related tags: advertising, advertising2.0, amazon, chuck_porter, cp+b, gistics, iab, igor_beuker, matthew_snyder, michael_moon, nokia, paul_beelen, research, social_media, whitepaper
Volkswagen: Crazy Viral Un-pimp Series
We were all shocked and surprised in the industry. MTV created a huge buzz with it's show Pimp My Ride. Lot's of dull brands around the globe suddenly started pimping in their RTV commercials. But Volkswagen created major buzz with it's anti-t......Related tags: advertising, branded, branding, buzz, commercial, commercials, jobs, mtv, pimp, pimp-my-, pimp_my_ride, s, shocking, un-pimp, uploading, viral, viral-marketing, viral-s, virals, volkswagen, vw, your-
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