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Social Media Help Virgin's Climate Change Fund

At Virgin Money they've launched a new campaign to promote the Virgin Climate Change Fund. This is an investment fund which invests into high performing shares, and filters out those with a poor carbon footprint. So people that invest money, can do a......
Related tags: advertising, agencies, animations, branded, branding, campaign, creative, digital, environment, flickr, glue-london, marketer, marketing, money, omd, optimization, origami, s, smo, social, viral, viralblog, virgin, yahoo, youtube

Red Bull: UGC Concept Flugtag Flight Lab

We do like hilarious UGC material, but we are mainly looking for compelling BGC (brand generated content) concepts and virals. Brands like Virgin Mobile, Virgin Atlantic and Burger King are a great catch for us, since they have lots of guts and thus ......
Related tags: bgc, branded, branding, bull, burger-king, campaign, content, fun, guts, jeep, knowing, launch, mtv, redbull, ugc, user, users, viral, virals, virgin

Burger King: Whopper Freakout Viral Movies

Again a great concept by the Miami creative hotshop Crispin Porter + Bogusky. In just a few years, the CP+ B team have really revitalized the Burger King brand in a rebellious way. An eye-opener for many agencies and brand managers. Burger Ki......
Related tags: agencies, branded, branding, brand_managers, burger-king-crispinporter, burger_king, buzz, b_team, cp+b, crispin_porter_bogusky, eye_opener, freakout, freaks, free-pr, free_zone, guerrilla, hidden_cameras, marketing, movie, strong_products, uploading, video, videos, viral, virals, whopper, whopper-free, whopperfreezone, _hotshop

EA Joins Hasbro to Battle Scrabulous

The Hasbro vs the Scrabulous Facebook application case is a great example which shows why most companies still don't get the new world of marketing. Bloggers and tech pundits alike unanimously slated Hasbro for this, what some described as 'idiotic',......
Related tags: branded, branding, case, copyright, ea, facebook, game, games, gaming, hasbro, marketer, marketing, online, popular, scrabble, scrabulo, software, user, users, youtube

Look At Jeep's Smart Social Media Strategy!

Do I believe that brands still need a traditional PR and Media agency? Yes Sir! But I am even more convinced that in this digital era, brands also need a Social Media Agency; with brand engagement architects, strategic social media planners, viral, s......
Related tags: advertising, agencies, automotive, blog, blogging, blogs, branded, branding, cars, communities, community, digital, forums, google, jeep, marketer, marketers, marketing, media, network, networks, optimization, photos, s, seo, smo, social, traditional, video, videos, viral, virals

WTF?! Why Is Our Website Censored in China?

China is the very fast growing economy. China will host the Beijing 2008 Olympics Games this year. And China's digital advertising revenues are increasing at dazzling pace. So coming months, I will focus at China several times. China, a count......
Related tags: 2008_olympics, advertising, advertising_revenues, beijing, beijing-2008, beijing_2008_olympics, blogging, blogs, branded, censoring, china, chinese_government, chinese_market, citizens, communities, community, countries, country, digital, digital_advertising, game, gaming, government, internet, knowing, livejournal, marketer, marketing, monitors, olympics, olympics_games, pace, politics, popular, sophisticated_firewalls

Berlitz: Ken Touched This Viral Commercial

Remember the great viral commercial 'Mayday, We Are Sinking' starring the German Coast Guard from Language company Berlitz? It was a cheap production but hilarious, and it reached millions of internet users without spending media costs or high CPM's.......
Related tags: advertising, agencies, berlitz, branded, branding, buzz, coast_guard, commercial, commercials, cpm, german, german-coast-guard, german_coast, google, google_results, internet, internet_users, language, language_company, launch, marketers, marketing, mayday, media, new, online, pagerank, seeding, smo, social, traditional, viral, www_youtube

KnickerPicker: The Viral Online Dressing Room?

This item is about sexy girls, adult content, online video, e-commerce and fashion. Interested? Read along! The most widely known English translation of the Kama Sutra was made in 1883. The book gained global reputation for being the best of pornogra......
Related tags: adult, adult_content, adult_industry, axe-effect, axe_effect, babes, branded, branding, combine, consumers, content, digital, dressing_room, e-commerce, fashion, fashion_brands, fashion_industry, global_reputation, google, google_searches, igor-beuker, internet, kama_sutra, knickerpicker, lingerie, mobile, mobile_phones, online, opinions, pornographic_work, pretty_girls, sexy_babes, sexy_girls, translation, trends, understatement, unilever, victoria-secret, video, viral, virals

SQPN: The Best In Catholic Podcasting

It might sound strange to you, but the Catholic Church is blogging and podcasting in a phenomenal way! This concept by the Catholic Church should really win a Webby Award! And yes, like many brands the Catholic Church is losing loyal customers. Like ......
Related tags: amazon, audio, blogs, branded, branding, catholic-church, catholic-insider, churches, consumers, digital, donations, dutch, google, maps, marketer, marketers, marketing, network, online-donations, podcast, pope-john-paul-ii, revolution, social, social-media, sqpn, statement, us, viral, viral-marketing, virals, wikipedia

Is H&M Really Bashing Their UGC Community?

With my friend Stephan Fellinger I have been doing interactieve marketing workshops for many years. It's a delight to help with brand marketers ignite their digital brand revolution. But Stephan and I keep each other sharp as a razor too. Last co......
Related tags: branded, branding, communities, community, community-marketing, consumers, discussion, dutch, e-commerce, engagament, fashion, h&m, hennes, hennes&mauritz, hyves, interview, interviews, marketer, marketers, marketing, member, network, personalized, shocking, shopping, social, statement, ugc, users

59% Of US Screenagers Create Content Online

Today I did a LaComunidad trend workshop for Microsoft MSN in Amsterdam about online video, BGC, UGC and video advertising. Audience were brand marketers from Red Bull, Vodafone, L'OREAL and Beiersdorf. Other speakers were from MetrixLab and Universa......
Related tags: advertising, amsterdam, beiersdorf, bgc, blog, blogs, branded, case-study, commercial, commercials, content, discussion, eyeballs, igor-beuker, igorbeuker, internet, journalism, lacomunidad, loreal, marketer, marketers, marketing, media, microsoft, msn, next, online, opa, personalized, photos, redbull, research, screenagers, techcrunch, teenagers, teens, tweens, ugc, us, video, video-ads, videos, vodafone

The Official 2008 Web 2.0 Buzzword Forecast

You can become the 2008 buzzword wizard! Just learn about Wombagging? This exercise tries to protect, or sandbag, your brand from negative or undesirable word of mouth. Conversational tracking might be a must have for your brand? Improving your produ......
Related tags: 2008-wizard, axe, blog, blog-groveling, blogs, branded, buzz, ceo, clickz, consumers, content, conversational-tracking, dove, dove-onslaught, knowing, lipsmacking!, micro-tubing, new, online, the-official-2008-web-2.0-buzz-forecast, video, videos, viral, viral-marketing, wom, womma, you-can-become-the-2008-buzzword-wizard!-just-learn-about-wombagging

X-Mas 2007: Time For Some Social Shopping?

It's almost X-Mas and consumers around the globe will spend billions and billions buying food and gifts. If consumers need extra money to shop till they drop, they can visit eBay Neigborhoods, social lending sites like Zopa, other Peer2Peer Banks or......
Related tags: banking, banks, billions_and_billions, branded, ceo, clickz, consumers, e-commerce, ebay, epinions, extra_money, heidi-cohen, interview, kaboodle, lending, marketers, money, neigbourhoods, network, networks, opinions, peer2peer, shopping, stylefeeder, thisnext, viral, virals, virgin, wikipedia, x-mas, zopa

Brands Embrace Conversational Tracking?

Some consumer brands finally seem to understand some important trends: We should act more customer centric. We should embrace social media. We should shout less through interrupting ads. We should make our ads very relevant or much more entertaining.......
Related tags: branded, buzz-tracking, buzzlogic, case_study, consumers, consumer_brands, conversational-tracking, free_tools, globe, marketer, marketers, marketing, media, mind_share, money, new, nielsen, nielsen-buzzmetrcis, nielsen_buzzmetrics, pr, report, rookies, scout, sf_bay_area, smo, soical-media-tracking, technorati, tracking_, us, visible-technologies

Blaupunkt: Pimp My Ride Viral Commercial

Do you remember when Blaupunkt was one of the leading car audio brands? 19 years ago I got my drivers license and bought a very old VW Golf (1200 Euros) with a Blaupunkt car stereo in it. It's like the Blaupunkt brand had vanished last ten years? You......
Related tags: audio, audio_brands, blaupunkt, blaupunkt_car_stereo, branded, car, car_audio, commercial, commercials, drivers_license, internet, internet_commercials, launch, mtv, new_approach, new_strategy, pimp, pimp-my-ride, pimpin, pimp_my_ride, revitalizing, ride, spice, vanished, viral, virals, vw_golf, weapons_of_mass_affection

Volkswagen: Crazy Viral Un-pimp Series

We were all shocked and surprised in the industry. MTV created a huge buzz with it's show Pimp My Ride. Lot's of dull brands around the globe suddenly started pimping in their RTV commercials. But Volkswagen created major buzz with it's anti-t......
Related tags: advertising, branded, branding, buzz, commercial, commercials, jobs, mtv, pimp, pimp-my-, pimp_my_ride, s, shocking, un-pimp, uploading, viral, viral-marketing, viral-s, virals, volkswagen, vw, your-