Everything with Tag: campaign
Related tags: alcohol, beer, campaign, cctv, crier, drinking, ebaumsworld, enjoy_heineken_responsibly, exhibitionist, facebook, fighter, groper, heineken, hyves, knowthesigns, marketing, mobile, myspace, neatorama, netlog, oddcast, responsibility, sleeper, socialmedia, video, videos, viral
Viral Video Marketing Budgets To Increase
Feed Company, a Los Angeles-based online marketing agency, has conducted an online viral video survey of 40 executives at top U.S. creative ad agencies and media buying firms. The outcome: faced with a tough economic climate, marketers are seeking ne......Related tags: 2009, ad, agency, benchmark, brand_engagement, budget, campaign, company, feed, marketing, metrics, production, reporting, research, results, seeding, spending, success, survey, tracking, video, videos, viral, viraltracker
The Sexy Trident Insurance Girls
Trident Insurance, one of the UK’s leading Insurance brokers, was looking for a 'sexier' way of promoting the sometimes boring world of insurance, particularly to a younger audience. So the UK insurance company from Ilford, Essex, came up in......Related tags: boobs, campaign, company, insurance, pogo-sticks, trident, united-kingdom, video, viral-marketing, virals
Kellogg's: Bring Back The Office Tea Trolley
Kellogg’s Nutri-Grain has just launched an online campaign to bring back the office tea trolley. The target audience is office workers in the UK. Campaign goals are to drive brand awareness and to create emotional engagement around traditional offi......Related tags: boss, brand-awareness, brand_awareness, campaign, campaign_goals, co-workers, design_and_build, digital-pr, digital_pr, emotional_engagement, kellogg, kelloggs, kelloggs-nutri-grain, magnetic_north, nutri_grain, office, office_workers, online-advertising, online-marketing, petition, pr, target_audience, tea-trolley, tea_trolley, tv_commercial, uk, uk_campaign
Viral Soccer Videos Launched By Umbro & Nike
Nike-owned sports brand Umbro released a viral video as the digital element of its campaign to support its 'Bring it on' football manifesto. The video features freestyle footballer John Farnworth, as well as footage of real fans at football clubs ac......Related tags: bring-it-on, campaign, clips, commercial, commercials, digital, dirty-sanchez, element, film, football, football_clubs, freestyle, john_farnworth, manifesto, new, nike, param_name, soccer, sports_brand, survey, umbro, video, videos, video_features, viral, viral-s, virals, viral_video, wayne-rooney
Unilever: The Rising Star In Social Media?
Unilever seems really dedicated to integrate viral commercials and social media succesfully into it's marketing approach? In this item we will show you an overview of Unilever's viral campaigns. Already in 2006 Unilever's Axe used the pretty ......Related tags: axe, branding, campaign, dove, dove-evolution, dove-onslaught, friendster, games, internet-commercials, myspace, rexona, s, social, strategy, unilever, viral, virals
Cafeteria Google vs New Restaurant Facebook
As former CMO, former IAB CEO and last 4 years as digital agency MD, I have really experienced the power of Google. Google has disrupted marketing strategies, neutralized monopolies of large brands with huge marketing budgets and has offered small br......Related tags: advertisers, agencies, blogging, blogs, branding, buzz, campaign, ceo, cmo, commercials, community, consumers, digital, ed, facebook, google, iab, internet, marketers, marketing, msn, myspace, networks, online, opinions, optimization, portals, s, seeding, sem, seo, strategy, traditional, uploading, video, videos, viral, yahoo, youtube
Microsoft's Great B2B Viral 'The Break Up'
That great viral commercials also work in the B2B market is proven by Microsoft Digital Advertising Solutions. Microsoft's viral campaign bring the love back won a Mixx Award in Belgium in the category brand awareness. I think that the Microsoft ......Related tags: advertisers, advertising, b2b, belgium, bring-the-love-back, campaign, consumers, digital, launch, love, managers, marketing, media, media-mix, microsoft, msn, online, opinions, reach, the-up, virals
American Politics Same As Dutch Recruiters?
They both use online video to reach their goal. Online video and the internet has been used a lot in this year's American presidential election. For example, Mike Huckabee made use of internet cult hero Chuck Norris to promote his campaign. Barack......Related tags: barack, campaign, chuck-norris, clinton, huckabee, obama, online-video, politics, recruitment, viral
Coca Cola Launches 'The Coke Zero Game' Viral
Coca Cola launched the Coke Zero Game in Germany and Spain. Now the Coke Zero Game is now also available in English. Coca Cola is launching this campaign around the EUFA EURO 2008. The Coke Zero Game takes way to much time in loading the game......Related tags: animation, campaign, coca-cola, cocacola, cokezerogame, commercials, football, game, games, gaming, germany, heineken, launch, s, soccer, spain, star-final, uefa-champions-league, video, viral, youtube
Social Media Help Virgin's Climate Change Fund
At Virgin Money they've launched a new campaign to promote the Virgin Climate Change Fund. This is an investment fund which invests into high performing shares, and filters out those with a poor carbon footprint. So people that invest money, can do a......Related tags: advertising, agencies, animations, branded, branding, campaign, creative, digital, environment, flickr, glue-london, marketer, marketing, money, omd, optimization, origami, s, smo, social, viral, viralblog, virgin, yahoo, youtube
Heineken Launches Viral 'Star Final' Campaign
Heineken is doing great brand and sponsorship activation with it's Star Final campaign. The 360 campaign is fuelled by an online campaign, a viral video, social media optimization, an interactive game and a buzz toolkit. Football fans all ove......Related tags: beer, bloggers, branding, buzz, buzz-toolkit, campaign, creative, digital, fabrique, football, footballgame, free, games, gaming, heineken, lacomunidad, media, optimization, passion, smo, soccer, soccer-game, social, socialmedia, star-final, starfinal, uefa-champions-league, uefachampions-league-moscow-final-2008, virals, viraltracker
Unscrew America: Teaching US Teens On Energy
I just got a tip about a new viral campaign called Unscrew America. It's a new youth-targeted campaign to get people to switch out their old lightbulbs. Campaign goal is to inform people about energy-efficient CFLs and LEDs - and also make sure peopl......Related tags: al-gore, animal, animals, animation, banking, campaign, content, design, energy, film, inconvenient-truth, knowing, photos, teens, unscrew-america, us, usa, video, videos, viral, virals
MINI Cooper: Counter Counterfeit Commission
Yes it's an old skool UGC Viral campaign from Crispin Porter + Bogusky again, this time for MINI Cooper. I just needed to add this to our viral library. In this campaign you will see how the Counter Counterfeit Commission is dedicated to put ......Related tags: advertising, auto, automotive, buzz, campaign, car, cars, ccc, counterfeit_mini_cooper, counter_counterfeit_commission, cp+b, criminals, crispin-porter, crispin_porter, injustice, international_law_enforcement, marketing, mini, mini-cooper, mini_cooper, old, old_skool, ugc, uploading, user-created-content, victimization, viral, virals
Red Bull: UGC Concept Flugtag Flight Lab
We do like hilarious UGC material, but we are mainly looking for compelling BGC (brand generated content) concepts and virals. Brands like Virgin Mobile, Virgin Atlantic and Burger King are a great catch for us, since they have lots of guts and thus ......Related tags: bgc, branded, branding, bull, burger-king, campaign, content, fun, guts, jeep, knowing, launch, mtv, redbull, ugc, user, users, viral, virals, virgin
KLM: Great Viral Success With Fly For Fortune
In November 2006 KLM Royal Dutch Airlines flew to viral success with it's Fly For Fortune campaign. A Pixar alike viral movie trailer was targeted with social media planning and naturally seeded by SocialMedia8 and dominated the social universe, ......Related tags: blogs, campaign, case, dutch, effie-award, esprix, eyeballs, fortune, game, games, gaming, ging, imc-europe-award, klm, klm-flyfor-fortune, klm_royal_dutch_airlines, lacomunidad, launch, marketing, media, media_planning, media_space, movie, natural-seeding, netherlands, pagerank, paid-seeding, pixar, publicis-dialog, royal-dutch-airlines, royal_dutch_airlines, seeding, social, tracker, trailer, universe, video, videos, viral-case-study, viral-tracking, virals, viraltracker
Berlitz Launches Viral Commercial Transsexual
Berlitz Language School has launched a viral commercial again. It's called Transsexual and is created by Grey Advertising in Tel-Aviv. Earlier we wrote about the hilarious I want to Fuck you in The Ass viral by Soesman Languague. And about the ......Related tags: advertising, berlitz, berlitz_language_school, campaign, commercial, commercials, grey-advertising, grey_advertising, language, launch, new, russia, sex, soesman, tel_aviv, transsexual, viral, viral-commercial, virals
Social Marketing: Use Your Hyve To Save A Life
Okay, I must admit: I do not really have a social life, but lots and lots of social media though ;-) Sometimes it's hard to keep up all the daily messages, if you are active in so many social networks and communities. But you also learn a lot. Dutch ......Related tags: advertising, aids, campaign, charity-marketing, combine, communities, community, donations, dutch, gadgets, hiv, hyve, hyves, igor-beuker, marketing, media, member, member_number, mobile, mobile-marketing, network, networks, participant, pauline, pimp, s, smart_campaign, social, social_networks, stop-aids, text_message, to_stop_aids, us, widget
Terre des Hommes Social Viral Spoofs Dove
Daniele, viral seeder at ViralAvatar is working on the Not For Profit Terre des Hommes Italia social viral campaign. The campaign is raising funds for children in Peru, Ivory Coast and Zimabwe. In the campaign a paper toy is the mascotte. The Ter......Related tags: campaign, dove, fund-raising, funny, italy, ivory_coast, mascotte, paper_toy, peru, s, seeder, social, spoof, terre-des-hommes, unilever, video, videos
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