Everything with Tag:

KLM's Community & Social Network Strategy

Competitive parity is the method of determining an advertising budget, designed to maintain the current Share of Voice. Since KLM is actively launching new communities, it looks like more campaign based advertising budget is churned into long term br......
Related tags: advertising-campaigns, air-france-klm, british-airways, community-marketing, klm, klm-bluenity, loyalty, social-media-marketing, social-networking, starbucks, viral-marketing

Starbucks's Power Social Media Marketing Tool

Recognizing the limits of traditional advertising, established brands are diving headlong into the power of social media marketing to become better brands. Even the almighty Starbucks is revitalizing it's brand by listening program myStarbucks Idea. ......
Related tags: appnet, boma-digital-marketing, brand_equity, community-marketing, consumer-marketing, consumers, dell, dell_ideastorm, dna, marketing_tools, mystarbucksidea, netapp, potent_brand, social-media-marketing, social_networking_sites, starbucks, storage_equipment, strabucks, tens, traditional_advertising, viral_videos, vote, wake_up_call, wisdom-of-crwods, wisdom_of_crowds, word_of_mouth

Myngle: Global Language E-learning Network

Myngle is the global language e-learning marketplace, where teachers and students from all over the world Myngle, understand each other better and have fun – as they learn new languages and cultures. Myngle offers a solution by providing st......
Related tags: classroom_role, community, community-marketing, community_environment, different_reasons, dutch_tv, e-leraning, ebay, ebay_company, elearning, employees, ex-ebay, facebook, feedback_profile, feedback_system, founder, gift_vouchers, global_language, interaction_between_students_and_teachers, language, language_instruction, language_lessons, learning_marketplace, marketplace, myngle, paypal, private_investors, public_feedback, relevant_teacher, skype, translations, voip

Nike+: Smart Social Media Marketing Strategy

Nike+ was born as a multi-channel, multi-sensory marriage of Apple and Nike technologies. See the video case study of the Nike+ campaign. The campaign was created by agency R/GA from New York and won a Grand Prix Cyber Lion at Cannes 2007. ......
Related tags: advertising, agency, apple, cannes_lions_2007, community, community-marketing, cyber, digital, grand_prix, ipod, marketing, marriage, nike, nike+, nike-plus, nike-running, nike_campaign, r/ga, social-media, social-media-marketing, strategy, video, video_case_study, viral

Converse Japan: 100th Anniversary Community

I really like this smart community marketing approach of Converse in Japan. To celebrate its 100th anniversary Converse has launched the Thank You campaign in Japan. I like how Converse invites, involves and thanks its loyal customers in the ......
Related tags: 100th-converse-anniversary, 100th_anniversary, advertising_agency, agencies_work, assets, avatars, brands, challenges, committment, community-marketing, community_marketing, converse, interface, japan, loyal-customers, loyal_customers, outdoor, shoes, smart_community, sneakers, work_offline

Is H&M Really Bashing Their UGC Community?

With my friend Stephan Fellinger I have been doing interactieve marketing workshops for many years. It's a delight to help with brand marketers ignite their digital brand revolution. But Stephan and I keep each other sharp as a razor too. Last co......
Related tags: branded, branding, communities, community, community-marketing, consumers, discussion, dutch, e-commerce, engagament, fashion, h&m, hennes, hennes&mauritz, hyves, interview, interviews, marketer, marketers, marketing, member, network, personalized, shocking, shopping, social, statement, ugc, users

Facebook Gears Up Social Ad Strategy?

Social media is hotter than ever before. Everybody around the globe is talking about the rapid growth of phenomenon social network Facebook. But most large social networks and video portals reply poor if you do an advertising request per e-mail. Will......
Related tags: community-marketing, facebook, mark-zuckerberg, microsoft, myspace, online-advertising, social-advertising, social-media, stake-in-facebook