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Dopplr: For Smart Social Business Travelers

The brand name really gives me a web2.0 deja vu: Dopplr. It is a social service for business travelers. Dopplr lets you share your future travel plans privately with friends and colleagues. The service then highlights coincidence, for example......
Related tags: biddulph, business_travelers, business_travellers, community, dan_gillmor, design_director, dopplr, future_travel, jimmy_wales, marketing, marko_ahtisaari, martin_varsavsky, matt_jones, new_york_times, new_york_times_sunday_magazine, premier_international, saul_klein, share, social, social_networks, sounio, times_sunday_magazine, travel, travelers, travel_schedule, web2.0, web2_0

Myngle: Global Language E-learning Network

Myngle is the global language e-learning marketplace, where teachers and students from all over the world Myngle, understand each other better and have fun – as they learn new languages and cultures. Myngle offers a solution by providing st......
Related tags: classroom_role, community, community-marketing, community_environment, different_reasons, dutch_tv, e-leraning, ebay, ebay_company, elearning, employees, ex-ebay, facebook, feedback_profile, feedback_system, founder, gift_vouchers, global_language, interaction_between_students_and_teachers, language, language_instruction, language_lessons, learning_marketplace, marketplace, myngle, paypal, private_investors, public_feedback, relevant_teacher, skype, translations, voip

Nike+: Smart Social Media Marketing Strategy

Nike+ was born as a multi-channel, multi-sensory marriage of Apple and Nike technologies. See the video case study of the Nike+ campaign. The campaign was created by agency R/GA from New York and won a Grand Prix Cyber Lion at Cannes 2007. ......
Related tags: advertising, agency, apple, cannes_lions_2007, community, community-marketing, cyber, digital, grand_prix, ipod, marketing, marriage, nike, nike+, nike-plus, nike-running, nike_campaign, r/ga, social-media, social-media-marketing, strategy, video, video_case_study, viral

Cafeteria Google vs New Restaurant Facebook

As former CMO, former IAB CEO and last 4 years as digital agency MD, I have really experienced the power of Google. Google has disrupted marketing strategies, neutralized monopolies of large brands with huge marketing budgets and has offered small br......
Related tags: advertisers, agencies, blogging, blogs, branding, buzz, campaign, ceo, cmo, commercials, community, consumers, digital, ed, facebook, google, iab, internet, marketers, marketing, msn, myspace, networks, online, opinions, optimization, portals, s, seeding, sem, seo, strategy, traditional, uploading, video, videos, viral, yahoo, youtube

Variety The Biz: Social Network For Media Pros

Reflecting the growing influence of Web2.0 on b-to-b markets, Variety last week launched The Biz, a social network that lets entertainment and media professionals network, pitch products, exchange ideas and search for jobs. The Biz also provi......
Related tags: biz, community, comscore, contact, content, digital, financial-times, forum, forums, job, jobs, marketer, marketers, marketing, media, mobile, network, networks, pros, reed-business, survey, technology-markets, thebiz, variety, video, videos, web2.0

FiteSelektor: The Mixed Martial Arts (MMA) Viral

FiteSelektor, Dubai's first Mixed Martial Arts (MMA) tournament makes its debut in Dubai WTC on March 13 and anticipates a turnout of 3,500 people. With the introduction of SMS voting, and Quatro Fite for the first time ever in the history of MMA, Fi......
Related tags: buzz, community, dubai, fighting, fightselektor, fiteselektor, k1, kickboxing, lacomunidad, media, mixed-martial-arts, mma, mma_event, quatro-fight, seeding, smo, social, social-media, viral-campaign, virals, viraltracker

Marketers: My Agencies Suck At Social Media!

Clients are placing more emphasis on mastering social media but find their agencies ill equipped to help them succeed in that space, according to a new survey. A study in which WOMMA member TNS Media Intelligence/Cymfony polled more than 60 m......
Related tags: ad-agencies, adweek, agencies, blog, buzz, communities, community, design, forrester, ging, lack-of-knowledge, marketers, marketing, media, network, poll, pr, puzzle, revolutionary, smo, social-media, survey, tns-media, tns-media-intelligence/cymfony, traditional, us

Look At Jeep's Smart Social Media Strategy!

Do I believe that brands still need a traditional PR and Media agency? Yes Sir! But I am even more convinced that in this digital era, brands also need a Social Media Agency; with brand engagement architects, strategic social media planners, viral, s......
Related tags: advertising, agencies, automotive, blog, blogging, blogs, branded, branding, cars, communities, community, digital, forums, google, jeep, marketer, marketers, marketing, media, network, networks, optimization, photos, s, seo, smo, social, traditional, video, videos, viral, virals

WTF?! Why Is Our Website Censored in China?

China is the very fast growing economy. China will host the Beijing 2008 Olympics Games this year. And China's digital advertising revenues are increasing at dazzling pace. So coming months, I will focus at China several times. China, a count......
Related tags: 2008_olympics, advertising, advertising_revenues, beijing, beijing-2008, beijing_2008_olympics, blogging, blogs, branded, censoring, china, chinese_government, chinese_market, citizens, communities, community, countries, country, digital, digital_advertising, game, gaming, government, internet, knowing, livejournal, marketer, marketing, monitors, olympics, olympics_games, pace, politics, popular, sophisticated_firewalls

Googlezon The Future Of Participatory Media?

I just want to say to our viral community: I wish you Merry Xmas and a very healthy and happy 2008! If you are interested in the future of social and participatory media in 2015, just read along. Googlezon is the name of a fictional future compan......
Related tags: 2015, amazon, amazoogle, apple, blogger, communities, community, epic, film, friendster, future_company, google, googlegrid, googlezon, insiders, matt_thompson, media, merry, microsoft, participatory, sloan, social, viral, viralblog, virals, wikipedia, youtube

Is H&M Really Bashing Their UGC Community?

With my friend Stephan Fellinger I have been doing interactieve marketing workshops for many years. It's a delight to help with brand marketers ignite their digital brand revolution. But Stephan and I keep each other sharp as a razor too. Last co......
Related tags: branded, branding, communities, community, community-marketing, consumers, discussion, dutch, e-commerce, engagament, fashion, h&m, hennes, hennes&mauritz, hyves, interview, interviews, marketer, marketers, marketing, member, network, personalized, shocking, shopping, social, statement, ugc, users

Social Marketing: Use Your Hyve To Save A Life

Okay, I must admit: I do not really have a social life, but lots and lots of social media though ;-) Sometimes it's hard to keep up all the daily messages, if you are active in so many social networks and communities. But you also learn a lot. Dutch ......
Related tags: advertising, aids, campaign, charity-marketing, combine, communities, community, donations, dutch, gadgets, hiv, hyve, hyves, igor-beuker, marketing, media, member, member_number, mobile, mobile-marketing, network, networks, participant, pauline, pimp, s, smart_campaign, social, social_networks, stop-aids, text_message, to_stop_aids, us, widget

Mary & Joseph Do The Green Thing

X-mas thoughts are overtaking the Internet. So is Green Thing, a not-for-profit online community that lectures each month in an inspiring and entertaining way. Check out December's viral guerrilla video to see how Mary and Joseph did the green thin......
Related tags: artists, communities, community, content, designers, directors, ebay, green-thing, growing-community, guerilla-marketing, guerrilla, internet, jospeh, marketing, mary, musicians, new, old, online, param_name, s, sold, s_green, things, viral, viral-commercial, virals, writers, x-mas, xmas, youtube

Facebook's Monthly User Growth: 7 million!

About a month ago I posted the article Facebook Frenzy, giving a roundup of Facebook buzz, thoughts about the TripAdvisor's application "Cities I’ve Visited" and the publication of demographic data of Facebook users in 31 countries, taken from Face......
Related tags: communities, community, countries, country, facebook, google, microsoft, myspace, social-networks, statistics, stats, user, users

MyFootballClub Buys Stake In Ebbsfleet United

One of my first items at ViralBlog was about the united consumers initiative MyFootballClub. Since I like soccer and web2.0 I immediately supported MyFootballclub and became a paying member. Last week I got this e-mail from MyFootballClub announci......
Related tags: coach, community, consumers, ebbsfleet-united-fcs, football, football_fan, football_league, liam-daish, myfootballclub, soccer, social-media, social-networking, team_assistant, ugc, united-consumers, web2, winning_team

Dutch Cops Arrest Habbo Hotel Robber?

Dutch capital Amsterdam is globally famous for it's coffee shops and window shopping at the red light district. But Amsterdam cops do not tolerate theft in their city. Dutch cops arrested a 17 year old boy for virtual theft in Habbo Hotel, the virtua......
Related tags: amsterdam, child, communities, community, cops, crime, drugs, dutch, fencing, habbo, habbo-hotel, hacking, hash, hookers, netherlands, pimp, softdrugs, theft, user, virtual, virtual-crimes

Dell: Smart UGC Community Marketing Moves

Since the start of the internet I have been a die-hard community believer. It seems that smart eCEO Michael Dell has read this great community marketing book: Communities Dominate Brands as well? Just take a look at Michael Dell's video where he anno......
Related tags: bgc, branded_content, communities_dominate_brands, community, community_marketing, content, dell, idea_storm, michael_dell, studio_dell, ugc, user, user_created_ideas, video, videos, viral

Neighborhoods: The New eBay Social Network

We all know that social networks are hottttt! But what will happen, if the world's largest trading community eBay launches it's social network Neighborhoods? Neighborhoods faciliates special interest groups, is the statement of eBay's Head of Buyer E......
Related tags: auction, community, cpg, ebay, ebay_neighborhoods, ebay_pulse, ebay_trends, neighborhoods, socialnetworks, social_media

Own Your Own Football Club Today?

Power to the people can be very viral sometimes. But only if the idea is compelling enough. And inviting 50.000 people to own their own UK football club seems to attract a lot of fans. Fans that will tell others, to join this community as well. I rea......
Related tags: communities, community, football, soccer, viral, wisdomofcrowds