Everything with Tag: marketing
Related tags: alcohol, beer, campaign, cctv, crier, drinking, ebaumsworld, enjoy_heineken_responsibly, exhibitionist, facebook, fighter, groper, heineken, hyves, knowthesigns, marketing, mobile, myspace, neatorama, netlog, oddcast, responsibility, sleeper, socialmedia, video, videos, viral
Wanna Win An Award? Copy A Successful Viral!
Recently I came across two award-winning videos: "Parental Controls for TV Viewing" for Erotic channel Beate Uhse TV, winner at the 2008 NY Festivals Advertising Awards and The Cresta Awards 2008. And the viral "Crazy Leaders" for Amnesty Inte......Related tags: ads, advertising, adverts, amnesty, award, awards, cbs, commercial, commercials, cresta, george_bush, joint, kemper_trautmann, mahmoud_ahmadinejad, marketing, origami, ping_pong_matrix, rumsfeld, scholz-friends, shaw_people, tv, viral, virals, vladimir_putin
Dopplr: For Smart Social Business Travelers
The brand name really gives me a web2.0 deja vu: Dopplr. It is a social service for business travelers. Dopplr lets you share your future travel plans privately with friends and colleagues. The service then highlights coincidence, for example......Related tags: biddulph, business_travelers, business_travellers, community, dan_gillmor, design_director, dopplr, future_travel, jimmy_wales, marketing, marko_ahtisaari, martin_varsavsky, matt_jones, new_york_times, new_york_times_sunday_magazine, premier_international, saul_klein, share, social, social_networks, sounio, times_sunday_magazine, travel, travelers, travel_schedule, web2.0, web2_0
Ray-Ban Augmented Reality: Virtual Mirror
Did you try the Ray-Ban Virtual Mirror? You can download a 3D technology at the Ray-Ban site. Then connect your web cam. Next choose a Ray-Ban you like and see how you look in the Virtual Mirror... I feel it's an application that could help t......Related tags: 3d_technology, advocacy, application, consumers, design, e-commerce, fashion, fashionista, instant-satisfaction, marketing, models, online-tools, peers, ray-ban, rayban, rayban-virtual-mirror, ray_ban, relevant_tool, retail_sales, retail_store, satisfaction, seduction, shopping, store_traffic, virtual_mirror, web_cam
Ibiza: Guerrilla & Performance Marketing Island
Last month I enjoyed a sunny holiday in Ibiza again. I love the island and like a retired granddaddy I've been visiting it for 20 years. Ibiza makes my entertainment and guerrilla marketing heart beat faster each time I visit. So granddaddy still roc......Related tags: bora-bora, cmo, dc10, faitless, google, guerrilla, house-music, ibiza, kate-moss, marketers, marketing, micah, music, p.ddy, pacha, party, performance-marketing, promotion, roger-sanchez, sa-trinxa, salinas, shakira, space
Viral Video Marketing Budgets To Increase
Feed Company, a Los Angeles-based online marketing agency, has conducted an online viral video survey of 40 executives at top U.S. creative ad agencies and media buying firms. The outcome: faced with a tough economic climate, marketers are seeking ne......Related tags: 2009, ad, agency, benchmark, brand_engagement, budget, campaign, company, feed, marketing, metrics, production, reporting, research, results, seeding, spending, success, survey, tracking, video, videos, viral, viraltracker
TheLadders $100,000 Dollar Experiment
In 2005 3M came up with a unique ambient ad campaign in Canada to promote its 3M Scotchshield security glass. The company modified a Vancouver bus shelter ad and filled the unbreakable postersite with stacks of play money, and 500 real Canadi......Related tags: 100000, 3m, 3m-scotchshield, @radical.media, ad, advert, canada, direct-mail, dollar, dollars, experiment, fallon, glass, guerrilla, job, jobs, marketing, media, money, new_york, security, social, theladders, theladders.com, video, viral
Microsoft: Jerry Seinfeld Meets Bill Gates Video
In the first ad released by Crispin Porter+Bogusky for Microsoft, Bill Gates and Jerry Seinfeld meet serendipitously at Shoe Circus, a Payless ShoeSource-type store. Jerry trades shoe knowlegde with Bill, getting back insights into the future of tech......Related tags: advertising-budget, bill-gates, bill-meets-jerry, bill_gates, circus, crispin_porter_bogusky, future_of_technology, hy, insights, jerry-seinfeld, jerry_seinfeld, knowlegde, marketing, microsoft, microsoft-video, microsoft_bill_gates, param_name, payless_shoesource, trades, viral-commercial
Movie Blockbusters Predicted By Online WOM?
We all know that many music, games and movie companies have been trying to deny the internet revolution for years. After a period of denial, they tried to battle the disruptive force internet by putting their lawyers in action, but this was mission i......Related tags: advertising, analytical_techniques, awad, blockbusters, branding, brands, cmo, consumers, conversational-tracking, dictators, disruptive_force, ea-sports, entertainment, entertainment_companies, first_few_days, force_internet, games, genders, gender_mix, honda, initial_release, internet_word, marketing, marketing_budget, marketing_companies, metric_data, movies, music, music_games, netflix, new_entertainment, predition, sony, sony-playstation-3, star_power, theater_screens, wom
Nokia: UGC Cannes Young Lions Competition
Nokia produced a campaign that ran during the ad festival in Cannes in June 2008, tied to its N-Series sponsorship. As part of the campaign, they assigned camera crews to cover the 26 creative teams from around the world who participated in the Young......Related tags: camera_crews, cannes, cannes-2008, creative_teams, festival_in_cannes, film_competition, marketing, mtv, nokia, nokia-n-series, nokia-sponsorship, nokie-nseries, n_series, param_name, sponsorship, team_brazil, user-created-media, young-lions-competition, young-lions-film-festival, young_lions
Disintermediation Of Frenemy Google Continues
Recently I heard my boss, WPP CEO Sir Martin Sorrell say in a Cannes panel: "from Frenemy to Froe. He was referring to Google, at which WPP spends about $850 Million a year. If you understand the galactic power battle for media advertising D......Related tags: adplanner-google, boiling-frog-theory, change-management, communications, dis-intermediate, disintermediation, disruption, frenemy, frogs, google, google-ad-planner, groupm, marketing, media-agency, media-buying, online-marketing, philip-kotler, sir-martin-sorrell, wpp
Honda Moves Up In Automotive Advocay Top 10
Honda is leaving Toyota in the dust, when it comes to advocacy. Consumer advocacy for Honda has grown more than 38% in the past year, while the same metric has fallen 3% for Toyota. Attributes the success of certain auto brands to a renewed f......Related tags: acura, advertising, advertising_age, advertising_agencies, advocacy, ambassadors, automotive, business_models, buzz, car_sales, chrysler, cmo, consumer_advocacy, conversational-tracking, ford, honda, huyndai, hyundai, interaction_agencies, loyal_customers, marketing, marketing_agencies, marketing_strategy, mindset, rabjohns, sales_success, top-10, wake_up_call, word-of-mouth, word_of_mouth
Nike+: Smart Social Media Marketing Strategy
Nike+ was born as a multi-channel, multi-sensory marriage of Apple and Nike technologies. See the video case study of the Nike+ campaign. The campaign was created by agency R/GA from New York and won a Grand Prix Cyber Lion at Cannes 2007. ......Related tags: advertising, agency, apple, cannes_lions_2007, community, community-marketing, cyber, digital, grand_prix, ipod, marketing, marriage, nike, nike+, nike-plus, nike-running, nike_campaign, r/ga, social-media, social-media-marketing, strategy, video, video_case_study, viral
CMO's Get SEO Help From The Poetic Prophet?
The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he raps about Search Engine Optimization (SEO): how web standards and proper design can improve the ranking and conversion of pages on your site. Actually I ......Related tags: aka, coding, conversion, css, funny-commercial, google, html, marketing, marketing-rap, poetic-prophet, prophet, rap, rap-music, search-engine-optimization, search_engine_optimization, seo, seo-rapper, social-media-marketing, viral, webdesign, web_standards
Wonderbra's Viral Open Casting Campaign
Do you also like the clever Wonderbra ads? Well Wonderbra is now calling for volunteers to take part in a billboard advertising campaign for the D to G cup collection. Auditions are on in London on Saturday 28th June 2008. To get people into t......Related tags: advertising_campaign, auditions, billboard, billboard_advertising, jugs, london, london-casting, marketing, open-casting, sex, tits, uk, viral-commercial, volunteers, wonderbra, wonderbra-casting, wonderbra-viral
Microsoft Break-Up Part 2: Inspiration, anyone?
Last week we posted the trailer. Now the full movie Inspiration, anyone? is online! This time it’s not only about the movie. The movie is a trigger to get people to the Get Inspired Here site. At this site Microsoft wants to try and create a......Related tags: advertising, advertising_solutions, belgium, brand_awareness, break-up, bring-the-love-back, cannes, digital_advertising, get-inspired, inspiration, inspiration-anyone, love, marketing, media, microsoft, msn, part2, scoop, sequel, trailer, viral, viral_video
Skydiving Live With Honda
As far as I can remember (which, admittedly, isn't very far!) Honda has always made highly qualitative ads. They are usually longer than the average ad, more elaborate and have a very high WOW factor. Take for example their Cog Domino , the Vroom......Related tags: ads, advert, balloon, campaigns, cars, domino, formation, honda, kaboom, marketing, motors, sky-diving, skydiving, splutter, the-power-of-dreams, vroom_vroom
Microsoft Break-Up Part 2: Inspiration, anyone?
Do you remember Microsoft's Digital Advertising Solutions great viral video Bring The Love Back? The campaign won a Mixx Award in Belgium in the category brand awareness. Now Microsoft is showing this new trailer of The Break Up Part 2, called......Related tags: advertising, advertising_solutions, belgium, brand_awareness, break-up, bring-the-love-back, digital_advertising, inspiration-anyone, love, marketing, media, microsoft, msn, part2, scoop, sequel, trailer, viral, viral_video
MINI Cooper Ban Boredom: Smart Viral Concept
Much of the traditional advertising does not connect on emotional or visceral levels with screenagers and young adult market segments. The Mini Ban Boredom viral campaign brings a new type of competitive intelligence to brand marketing: certainty a s......Related tags: advertising, boredom, brand_marketing, competitive_intelligence, connect-consumers, consumers, cooper, digital, emotional-branding, marketing, market_segments, mini, mini-ban-boredom, mini-cooper, mini-viral-campaign, profero, traditional_advertising, viral-spots, vspots, young_adult_market
Playboy 55th Anniversary Playmate Search
If you have what it takes to be part of the Playboy Family... Show it now at the YouTube Playboy Channel. See the video message of Playmate Editor Holly Madison below, send in your 2 minute video and you might become the 55th Playboy Anniversary P......Related tags: adult-industry, anniversary_playmate, cmo, consumer-bands, contest, e-commerce, holly_madison, hugh-hefner, marketing, media-leranings, mobile-marketing, playboy, playboy-55th-anniversary, playboy-playmate-search, playboy_channel, playmate-search, social-media-marketing, user-created-content, video_message, youtube
Cafeteria Google vs New Restaurant Facebook
As former CMO, former IAB CEO and last 4 years as digital agency MD, I have really experienced the power of Google. Google has disrupted marketing strategies, neutralized monopolies of large brands with huge marketing budgets and has offered small br......Related tags: advertisers, agencies, blogging, blogs, branding, buzz, campaign, ceo, cmo, commercials, community, consumers, digital, ed, facebook, google, iab, internet, marketers, marketing, msn, myspace, networks, online, opinions, optimization, portals, s, seeding, sem, seo, strategy, traditional, uploading, video, videos, viral, yahoo, youtube
Microsoft's Great B2B Viral 'The Break Up'
That great viral commercials also work in the B2B market is proven by Microsoft Digital Advertising Solutions. Microsoft's viral campaign bring the love back won a Mixx Award in Belgium in the category brand awareness. I think that the Microsoft ......Related tags: advertisers, advertising, b2b, belgium, bring-the-love-back, campaign, consumers, digital, launch, love, managers, marketing, media, media-mix, microsoft, msn, online, opinions, reach, the-up, virals
Social Media Help Virgin's Climate Change Fund
At Virgin Money they've launched a new campaign to promote the Virgin Climate Change Fund. This is an investment fund which invests into high performing shares, and filters out those with a poor carbon footprint. So people that invest money, can do a......Related tags: advertising, agencies, animations, branded, branding, campaign, creative, digital, environment, flickr, glue-london, marketer, marketing, money, omd, optimization, origami, s, smo, social, viral, viralblog, virgin, yahoo, youtube
Variety The Biz: Social Network For Media Pros
Reflecting the growing influence of Web2.0 on b-to-b markets, Variety last week launched The Biz, a social network that lets entertainment and media professionals network, pitch products, exchange ideas and search for jobs. The Biz also provi......Related tags: biz, community, comscore, contact, content, digital, financial-times, forum, forums, job, jobs, marketer, marketers, marketing, media, mobile, network, networks, pros, reed-business, survey, technology-markets, thebiz, variety, video, videos, web2.0
Marketers: My Agencies Suck At Social Media!
Clients are placing more emphasis on mastering social media but find their agencies ill equipped to help them succeed in that space, according to a new survey. A study in which WOMMA member TNS Media Intelligence/Cymfony polled more than 60 m......Related tags: ad-agencies, adweek, agencies, blog, buzz, communities, community, design, forrester, ging, lack-of-knowledge, marketers, marketing, media, network, poll, pr, puzzle, revolutionary, smo, social-media, survey, tns-media, tns-media-intelligence/cymfony, traditional, us
How Reach Of Social Networks Helps Marketers?
We know that many marketers and media agencies act like reaching consumers is the most important mean in the marketing value chain. Why I disagree it's all about reach? I know that reaching consumers is important too, but it's a mean to an en......Related tags: consumers, creativity, emotion, engaging-consumers, grps, holey_grail, infoworld, infoworld_article, marketers, marketing, media-agencies, niche, purchase_intent, reach, reaching-consumers, small_group, social-media, social-networks, social_networks, value_chain
MINI Cooper: Counter Counterfeit Commission
Yes it's an old skool UGC Viral campaign from Crispin Porter + Bogusky again, this time for MINI Cooper. I just needed to add this to our viral library. In this campaign you will see how the Counter Counterfeit Commission is dedicated to put ......Related tags: advertising, auto, automotive, buzz, campaign, car, cars, ccc, counterfeit_mini_cooper, counter_counterfeit_commission, cp+b, criminals, crispin-porter, crispin_porter, injustice, international_law_enforcement, marketing, mini, mini-cooper, mini_cooper, old, old_skool, ugc, uploading, user-created-content, victimization, viral, virals
Burger King: Whopper Freakout Viral Movies
Again a great concept by the Miami creative hotshop Crispin Porter + Bogusky. In just a few years, the CP+ B team have really revitalized the Burger King brand in a rebellious way. An eye-opener for many agencies and brand managers. Burger Ki......Related tags: agencies, branded, branding, brand_managers, burger-king-crispinporter, burger_king, buzz, b_team, cp+b, crispin_porter_bogusky, eye_opener, freakout, freaks, free-pr, free_zone, guerrilla, hidden_cameras, marketing, movie, strong_products, uploading, video, videos, viral, virals, whopper, whopper-free, whopperfreezone, _hotshop
EA Joins Hasbro to Battle Scrabulous
The Hasbro vs the Scrabulous Facebook application case is a great example which shows why most companies still don't get the new world of marketing. Bloggers and tech pundits alike unanimously slated Hasbro for this, what some described as 'idiotic',......Related tags: branded, branding, case, copyright, ea, facebook, game, games, gaming, hasbro, marketer, marketing, online, popular, scrabble, scrabulo, software, user, users, youtube
Look At Jeep's Smart Social Media Strategy!
Do I believe that brands still need a traditional PR and Media agency? Yes Sir! But I am even more convinced that in this digital era, brands also need a Social Media Agency; with brand engagement architects, strategic social media planners, viral, s......Related tags: advertising, agencies, automotive, blog, blogging, blogs, branded, branding, cars, communities, community, digital, forums, google, jeep, marketer, marketers, marketing, media, network, networks, optimization, photos, s, seo, smo, social, traditional, video, videos, viral, virals
KLM: Great Viral Success With Fly For Fortune
In November 2006 KLM Royal Dutch Airlines flew to viral success with it's Fly For Fortune campaign. A Pixar alike viral movie trailer was targeted with social media planning and naturally seeded by SocialMedia8 and dominated the social universe, ......Related tags: blogs, campaign, case, dutch, effie-award, esprix, eyeballs, fortune, game, games, gaming, ging, imc-europe-award, klm, klm-flyfor-fortune, klm_royal_dutch_airlines, lacomunidad, launch, marketing, media, media_planning, media_space, movie, natural-seeding, netherlands, pagerank, paid-seeding, pixar, publicis-dialog, royal-dutch-airlines, royal_dutch_airlines, seeding, social, tracker, trailer, universe, video, videos, viral-case-study, viral-tracking, virals, viraltracker
IceMobile's LiveCastr: Mobile Social Networking
Recently I visited the new office of my friend Ralph Cohen, founder at IceMobile. Today he surprised me again with his e-mail: We are proud to inform you that IceMobile has officially announced LiveCastr at the World Economic Forum in Davos today. ......Related tags: 3g, beta_period, bill_gates, blog, blogging, blogs, davos, downloadable_application, e_mail, forums, founder, founders, google, google_founders, ice-mobile, icemobile, invitation, marketer, marketers, marketing, media, mobile, mobile_phones, model, models, network, next, online, personalized, ralph-cohen, ralph_cohen, rupert_murdoch, smo, social, social_networking, software, video, video_coverage
WTF?! Why Is Our Website Censored in China?
China is the very fast growing economy. China will host the Beijing 2008 Olympics Games this year. And China's digital advertising revenues are increasing at dazzling pace. So coming months, I will focus at China several times. China, a count......Related tags: 2008_olympics, advertising, advertising_revenues, beijing, beijing-2008, beijing_2008_olympics, blogging, blogs, branded, censoring, china, chinese_government, chinese_market, citizens, communities, community, countries, country, digital, digital_advertising, game, gaming, government, internet, knowing, livejournal, marketer, marketing, monitors, olympics, olympics_games, pace, politics, popular, sophisticated_firewalls
Berlitz: Ken Touched This Viral Commercial
Remember the great viral commercial 'Mayday, We Are Sinking' starring the German Coast Guard from Language company Berlitz? It was a cheap production but hilarious, and it reached millions of internet users without spending media costs or high CPM's.......Related tags: advertising, agencies, berlitz, branded, branding, buzz, coast_guard, commercial, commercials, cpm, german, german-coast-guard, german_coast, google, google_results, internet, internet_users, language, language_company, launch, marketers, marketing, mayday, media, new, online, pagerank, seeding, smo, social, traditional, viral
Show Some Pussy In Your Viral Commercials?
Sexy or horny couples can be well performing ingredients in viral commercials. Just look at Trojan Games, the Cillit Gang Bang spoof or the Virgin Atlantic gay guys. John West understands in it's Red Salmon tv and viral commercials that salmons, ......Related tags: animal, animals, animation, animations, battle-at, car, commercial, commercials, game, games, gaming, gay, john-west, ka, kruger, marketer, marketers, marketing, new, nitro, porn, red, salmon, sex, sexy, to-go, tuna, video, videos, viral-commercial, virals, virgin, youtube
SQPN: The Best In Catholic Podcasting
It might sound strange to you, but the Catholic Church is blogging and podcasting in a phenomenal way! This concept by the Catholic Church should really win a Webby Award! And yes, like many brands the Catholic Church is losing loyal customers. Like ......Related tags: amazon, audio, blogs, branded, branding, catholic-church, catholic-insider, churches, consumers, digital, donations, dutch, google, maps, marketer, marketers, marketing, network, online-donations, podcast, pope-john-paul-ii, revolution, social, social-media, sqpn, statement, us, viral, viral-marketing, virals, wikipedia
Is H&M Really Bashing Their UGC Community?
With my friend Stephan Fellinger I have been doing interactieve marketing workshops for many years. It's a delight to help with brand marketers ignite their digital brand revolution. But Stephan and I keep each other sharp as a razor too. Last co......Related tags: branded, branding, communities, community, community-marketing, consumers, discussion, dutch, e-commerce, engagament, fashion, h&m, hennes, hennes&mauritz, hyves, interview, interviews, marketer, marketers, marketing, member, network, personalized, shocking, shopping, social, statement, ugc, users
59% Of US Screenagers Create Content Online
Today I did a LaComunidad trend workshop for Microsoft MSN in Amsterdam about online video, BGC, UGC and video advertising. Audience were brand marketers from Red Bull, Vodafone, L'OREAL and Beiersdorf. Other speakers were from MetrixLab and Universa......Related tags: advertising, amsterdam, beiersdorf, bgc, blog, blogs, branded, case-study, commercial, commercials, content, discussion, eyeballs, igor-beuker, igorbeuker, internet, journalism, lacomunidad, loreal, marketer, marketers, marketing, media, microsoft, msn, next, online, opa, personalized, photos, redbull, research, screenagers, techcrunch, teenagers, teens, tweens, ugc, us, video, video-ads, videos, vodafone
Social Marketing: Use Your Hyve To Save A Life
Okay, I must admit: I do not really have a social life, but lots and lots of social media though ;-) Sometimes it's hard to keep up all the daily messages, if you are active in so many social networks and communities. But you also learn a lot. Dutch ......Related tags: advertising, aids, campaign, charity-marketing, combine, communities, community, donations, dutch, gadgets, hiv, hyve, hyves, igor-beuker, marketing, media, member, member_number, mobile, mobile-marketing, network, networks, participant, pauline, pimp, s, smart_campaign, social, social_networks, stop-aids, text_message, to_stop_aids, us, widget
Brands Embrace Conversational Tracking?
Some consumer brands finally seem to understand some important trends: We should act more customer centric. We should embrace social media. We should shout less through interrupting ads. We should make our ads very relevant or much more entertaining.......Related tags: branded, buzz-tracking, buzzlogic, case_study, consumers, consumer_brands, conversational-tracking, free_tools, globe, marketer, marketers, marketing, media, mind_share, money, new, nielsen, nielsen-buzzmetrcis, nielsen_buzzmetrics, pr, report, rookies, scout, sf_bay_area, smo, soical-media-tracking, technorati, tracking_, us, visible-technologies
CNN Video Interview: How Video Goes Viral
Okay, it might seem a bit strange a 22 year old student is being called CEO or can't mention specific examples of succesful virals seeded by his company. But in the CNN video interview below, The CoMotion Group's CEO Dan Ackerman Greenberg tells......Related tags: ackerman, advertising_agencies, case_studies, ceo, cnn, commercial, commercials, comotion, go, greenberg, interviews, marketers, marketing, media_optimization, old, outstanding_technology, search_points, seeding, shocking, social, things, traditional_s, uploading, videos, virals, viraltracker, viraltracker.com, viral_s, www_, _, _agencies, _optimization
Mary & Joseph Do The Green Thing
X-mas thoughts are overtaking the Internet. So is Green Thing, a not-for-profit online community that lectures each month in an inspiring and entertaining way. Check out December's viral guerrilla video to see how Mary and Joseph did the green thin......Related tags: artists, communities, community, content, designers, directors, ebay, green-thing, growing-community, guerilla-marketing, guerrilla, internet, jospeh, marketing, mary, musicians, new, old, online, param_name, s, sold, s_green, things, viral, viral-commercial, virals, writers, x-mas, xmas, youtube
About Viralblog
Get your daily shot of viral ideas, social media trends and inspiration at ViralBlog.com
Get the Viral Friday
WIDGET
Sign up for
THE NEWSLETTER
Subscribe to the
RSS FEED
Follow ViralBlog on
TWITTER
Awards
