Last week on ViralBlog among others “Facebook #1 Social Network In 127 Countries”, “Check-in With Air China At Selected Restaurants” and “3 Reasons Why CMOs Should Care About Chinese New Year”.

3 Reasons Why CMOs Should Care About Chinese New Year

Chinese New Year, a big festivities in China. What’s the big fuss about? Well, it’s one of the biggest holidays for Chinese people. And why is this important again? Because you’re an early bird and are eager understand a market that will most likely change the world economy. Chinese New Year is a very interesting holiday marketers should pay close attention to.

Check-in With Air China At Selected Restaurants

To promote Air China in Sweden, and highlight the fact that it flies not only to China but to destinations throughout Asia, Air China have been using restaurant check-ins on Facebook in a cool concept. The airline created partnerships with a number of popular Asian restaurants in Sweden, to act as ambassadors for Air China. At each restaurant guests were encouraged to check-in with Air China on Facebook as they sat down to eat.

Facebook #1 Social Network In 127 Countries

Strategic social media planning is about Owned, Earned and Paid media. And many global CMO’s are breaking their brains on global, glocal and local social media strategies. This new world map of social networks will make your life much easier… The map, created by Vincenzo Cosenza, an Italian digital strategist, shows the global popularity of various social networks.

Viral Friday: Samsunged

A weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.

Why Social Games Are So Popular On Facebook

Social gaming has become quite popular these days. The combination of Facebook and Zynga surely were a helping hand in this trend. A market expanding so quickly this is one to look out for. So how many people are actually playing social games? In the US alone over 100 million people play on social networks. And this is a 600 million dollar market of virtual goods!

This week’s Viral Friday #1 position goes to Samsunged, the sequel to the next big thing video.  The runner up is NIKE+ FuelBand – this futuristic gadget challenges you to #makeitcount. And Chevy Happy Grad completes this week’s top 3, showing (almost) the best parents of the world, they were really, really close.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

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1. “Samsunged”

Click here to view the embedded video.

The Samsung Galaxy S2 came out in Q3 last year, but due to the commercial success of the Galaxy phones Samsung keeps fueling their Galaxy brand. At the end of 2011 they created this Samsung VS Apple campaign which was a viral success. As you can see they’re continuing this strategy and for a good reason. Samsung is more than throwing dirt at the iPhone, they’re showing how their product is beating their competitor on functional levels. Smart, funny and a very well thought out pay-off: We just got Samsunged with almost 900.000 views in a week!
Be sure to also check another great ad.

2. Introducing The NIKE+ FuelBand

Click here to view the embedded video.

It’s not new that Nike claims running in their marketing efforts. What’s new is the Nike+ Fuelband a new product that goes beyond running and tracks every activity. What’s quite interesting is that this video has an all natural spread, but Nike decided to buy views on this related funny video. Their strategy probably was as following: instead of betting on the related funny video to go viral, their short introduction video is more likely to get picked up by tech blogs providing natural views. And so far it got more than 770.000 views since 17th of January. The funny video will then show up in the related videos hitchhiking on the natural views. Quite clever if you think about it and maybe something to consider for your brand as well.

3. Chevy Happy Grad

Click here to view the embedded video.

Super Bowl commercials are a million dollar business, with 30-second spots and productions. Just like Doritos, General Motors asked people to make their own spot, with the winner having their ad played in front of an estimated 110 million viewers during The Big Game. In the winning entry by Zach Borst we see a graduate who thinks he is getting a brand-new Chevrolet Camaro convertible as a graduation present – except the grad is something else. The video got over 600.000 views in one week.

4. Chinese New Year – Family Reunion Dinner

Click here to view the embedded video.

Chinese New Year celebrations started last Monday. Family reunion dinners play an important role in these festivities. This can open opportunities for brands in the eastern continent. The brand Padiberas Nasional Berhad (BERNAS), they ensure continuous supply of rice at affordable prices, grabbed this opportunity with both hands. The result is an emotional, authentic and a relatable video. The video has been very well received with over 200.000 views since the 19 of January. Be sure to also check out this great video from BERNAS.

5. Nokia Ring-tone During Concert Of Classical Music

Click here to view the embedded video.

First of all, we usually pick up the most recent virals, but this is an exception. The reason for this is to show that a video can go viral even without special effects and a huge budget. (Ok, have to admit it should not take so long…) The point is, make it look genuine and interesting. Some say it has to be horrible or horny, that’s of course also an option. I saw this video exactly two weeks ago on a Slovak community portal, it had around 300 views. And it skyrocketed to almost 3 million views until now as many shared it on social networks and blogs, even Mashable mentioned it. How did this happen? Simple – it’s a great example how to face arrogance with a dignity and calmness, people still like it. A note below: Nokia was not involved in it, but curious when will they use it in a commercial.

This week’s Viral Friday #1 position goes to Grand Theft Auto V Trailer, a viral with more than 2 million views in two days! On the second place is Nikebasketball – Basketball Never Stops, celebrating the beauty of the game and the passion of the athletes. And #3 is for Google Chrome: Movember – for all the gentlemen there, support!

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

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1. Grand Theft Auto V Trailer

Click here to view the embedded video.

Rockstar Games is finally bringing back the GTA franchise! Rockstar fans loved the Wild West setting of Red Dead Redemption but it was totally different from GTA. The fifth installment will take gamers back to the beloved San Andreas. The first time gamers got their hands on GTA: San Andreas was in 2004. Bringing back San Andreas isn’t exactly a surprise since GTA: San Andreas remains the best-selling PlayStation 2 game of all time. The trailer was released on 2nd November and already has more than 2,2 million views. Drooling from this trailer? Check their Facebook page for the latest updates.

2. Nikebasketball – Basketball Never Stops

Click here to view the embedded video.

A beautiful game, that never stops but unfortunately NBA is on a lockout. Basketball, adored by millions with legends and icons. Among many Shaquille O’neil, “Magic” Johnson, Tim Duncan, Kobe Bryant, James LeBron and of course Michael Jordan. Sorry if other stars are not mentioned. Nike Basketball celebrates all the athlete’s unrelenting passion and dedication to the game and it does not matter where you play it. The video got live on 28^th of October and has almost 1,8 views, and also recommended – Jordan: Love the game plus the Jordan YouTube Channel: Jumpman23 and Nike Basketball.

3. Google Chrome: Movember

Click here to view the embedded video.

Number three is related to a serious cause: Prostate Cancer. The Movember movement gathered “mustache growers” all over the world to grow, show and connect with fellow “Mo’s”. You can donate to a moustache grower in order to raise money and fight cancer. The video was posted on October 27^th and got half a million views already and explains the whole concept. Are you willing to sprout some facial hair to fight cancer?

4. The Amazing Everyday

Click here to view the embedded video.

Last February Nokia decided to team  up with Microsoft, abandoning their Symbian OS for the Windows Phone OS. Since then it’s been pretty quiet on their partnership, up until now. The latest Lumia 800 is the first flagship phone from Nokia using the WP7 OS. The design and internal parts are based on the Nokia N9, that was the first and probably last Nokia phone running MeeGo. The Nokia ad is on-line since 25th October with 300.000 views so far. For more info head over to the official page of Lumia .

5. Kinect Effect

Click here to view the embedded video.

New material to think about from Microsoft’s Kinect. The most innovative feature in console gaming so far did have lighting speed start. With this Microsoft did something to keep things rolling: re-introducing something astonishing and bringing a wide variety of features for now and the near future. For people who already have Kinect it might bring even more joy to the package than it does now. For people new to this product, it might be the moment to chip in! This video is up since October 27^th and has more than 218,000 views.

5,000 Twitter Followers!

Engage in conversation!

Sound good, right?

Wrong.

Too many businesses are being duped by social media “experts” who promise brand building and more relationships. Words like relationships and trust make many people feel warm and fuzzy inside. Couple that with everybody talking about Facebook and Twitter and you have marketing budgets opening their wallets wide for advice from social media consultants.

Social media is essentially another form of networking and consultants help their clients build platforms from which they can communicate. Things like trust and reputation are impossible to measure, yet they are the very things that social media experts peddle. Although many like to place the blame on social media failures on the consultants who recommended them, whether or not you are buying social media snake oil depends as much on you as it does who you hire. Here are the top ways to buy social media snake oil…

Using Social Media When You Don’t Need It

What is your target market? Are any of them even using Facebook? And even if they are, are your marketing dollars better used elsewhere? For example, let’s say you’re a nursing home and your target market consists of senior citizens in your hometown. Seeing that only 11% of Facebook users are 55 an over, your marketing resources are better spent away from the social media world. Rather than spending money acquiring Facebook followers, spend time acquiring leads through hospitals.

Believing that Only Social Media Will Lead You to Success

Social media is like a mascot to your business. Sure, people will appreciate the friendly gesture and like you little better, but if you aren’t getting customers via traditional marketing methods or if your core business isn’t that good, no amount of social media will save you.

Your social media strategies can be combined with traditional forms of marketing. For example, if you’re running a TV commercial, advertise the fact that you are on Facebook. If you have a website, make sure to link to your social media channels.

Hire Social Media Experts Who Only Talk About Number of Followers

No social media consultant can guarantee you sales. However, a social media consultant has to consult you in the right direction and not just talk about the amount of LinkedIn, Twitter, or Facebook followers. What separates the social media snake oil salesmen from the true professionals is their willingness to match your company’s target market to what’s possible with social media.

Not Taking ROI Into Account

Social media services get a lot of flak for completely avoiding the subject of sales and ROI. If a Facebook, Twitter, LinkedIn, or Youtube consultant completely avoids the subject of sales, ROI, and leads, you are dealing with someone who is concerned about their own bottom line and not yours. An good consultant creates campaigns which aim to affect the aforementioned variables, albeit with no guarantee of success. Look for a consultant to tailor a social marketing program based on your unique situation. For example, if you’re a local violinist trying to sell viola classes, a good strategy would be to combine traffic from Google Places and Adwords to your website, which would have a link to your Facebook page, showcasing your expertise and experience. A bad strategy would be to get as many Facebook fans as possible, whether or not they have the slightest interest in viola lessons in your local area. Google Places and Adwords may be out of the expertise of the social media expert, which is why the creation of a professional looking Facebook fan page is all the consultant can provide.

It all started with a video featuring Kevin Durant and Christopher Lloyd, than a sneak peak into McFly’s Closet. Revealing 1,500 pairs of the futuristic and famous sneakers, first seen in the movie Back To The Future II.

If there’s one thing real movie fans can’t get enough of, it’s ‘relics’ from favourite movies. Nike pleased the hardcore fans of the cult classic “Back To The Future”.

What was the initial intentions of NIKE with the Back 4 The Future campaign was explained by Michael J. Fox a.k.a. Marty McFly.

Click here to view the embedded video.

The shoes Marty McFly wore in part II never made it to the shops. And still won’t. The 1,500 pairs of the Nike MAG shoes were available for auctioning on Ebay from 9 – 19 September, for prices varying from $ 2,000 up to a mind-blowing $ 37,000.

Click here to view the embedded video.

Among others, Bill Hader, Christopher Lloyd, Tinker Hatfield and Donald Fullilove were involved in the campaign. So far the precise amount raised in the auctions is not known yet, but should be “in millions”.

Thanks NIKE.

Sources: back4thefuture.com, adweek.com, marketer.hnonline.sk, michaeljfox.org

Some marketeers still believe that with a clever campaign, or an idea that will live a couple of years, they can actually build their brand, increase sales and stimulate loyalty. However times are changing; no more quick wins, but beneficial relationships for both parties: win – win.

Throughout the customer journey our beloved consumers have different needs and need to be provided with the information they need. I once already wrote about it is not only about getting reach, to create awareness (click here) and how to get people through the social funnel.

Now lets take a deepdive into the marketing funnel and project this to your CRM system (please tell me you have a CRM strategy?).

How can the above McKinsey model help track and guide your average customer throughout the sales funnel? It will strengthen your marketing and will provide understanding the behaviour of your customer, it enables you to:

• Plan your marketing campaigns
• Highlight prospect and customer areas in order to improve your conversion rate
• Evolve and maximise your sales processes
• Design your customer relationship management (CRM) system

Several models of this funnel have been published; they vary according to the nature of the product, service or consumer and this translates into the number of stages, the names of the stages and shape. They may all differ, but the fundamental stages stay the same.

Pre-Awareness;

We know our audience, we know their needs, however in this phase they do not know us. Start mapping where they are and who their key-influencers are. Build relationships with their peers and save and collect all data in your CRM.

Awareness;

Align your communication message with your targets and KPI’s; then setup your great content (content is your key asset). Pull and Push your message towards the consumer:

Start communicating to your owned channels (e-mail database, websites, inpack promotions, social plaftorms ect), earn attention with digital PR and Buzz/ seed your content to those key-influencers we have mapped before and finally roll our your paid media plan.  Your target will be made aware of your brand and stimulated in the desire to purchase, comment or share.  Make sure you collect all information and data on your consumer in your CRM driven system, you will be able to tailor their needs better next time and build better relationships. You will coin on your relationship.

Research and Familiarity/ Consideration

Make sure we give our consumers the information they need to establish trustworthiness; they will scour the web and consult with friends. Reading reviews, learning features, asking the opinions of their peers. What happens if they cannot find the information they need? No trust, so you will not sell. Make sure you have your content on the web and facilitate people in their information need (reading, sharing, commenting, weighing). A Best Practise here! At this point people will be 80% of making a decision so they will map it, write a mental note or bookmark your site.

Decision and Purchase

The biggest influencers in this phase are peoples direct peers. How to make sure that their peers give a good recommendation? Make them a celebrity! They will take the plunge to buy your product and service. Make sure you have optimised your sales steps; reduce steps, keep quiet and hold still. Let your consumer be!

Brand and Product Advocate (or Haters)

Congratulations!! You have just made a sale and your consumer has just bought that product or service he or she needed. Why not congratulate them? Make sure they can share their purchase directly and instantaneously though social channels (twitter, facebook ect.). Give them an incentive to sign-up for news, offers or fun information. It is imperative that you make this step as agreeable as possible, because if you piss them off; they will shout out! Remember what peers do (they’ve just turned into a peer)?

Repurchase Intention

Retaining clients is one of the most difficult things there is, however it is a well established fact we all know that existing customers are significantly easier to convert into another sale. They will at some point have to buy a replacement, an extra one or they will want to upgrade. So stay connected with them and help them. You do not want to spend all you marketing budget on re-building relationships time after time?

Preconceptions and Experience

Have you provided what you have promised them? Ask them what they thought could be improved and ask them what they thought was great. Perhaps you can offer them an alternative or upgrade. Through your CRM you can give them what they need.

Familiarise 

Although the customer probably has a good idea about your brand, they will want to familiarise themselves with your current product range, and with your competition. Should they upgrade to the next item in the product range, stick with the most recent version or swap for competitor? Now customers continue through the funnel as before, with final considerations, a decision, and eventually a second purchase.

Loyalty and Advocacy

Make sure we have our consumers repurchase, upgrade or endorse our product or service. How?  Set-up a loyalty program.  Some benefits are:

- Shift – Acquire new customers

- Lift – Increase the spending of existing customers

- Retention – Improve the natural churn rate of customers

- Profit mix – Shift spending to higher margin products

Here we engage with our consumers, they will turn into brand ambassadors. Why? Because we are building win-win relationships. Sounds far fetched and difficult? Have you heard of Nike+

Social CRM

All funnels vary depending on the DNA of your business, the customer journey will be different for a wine webshop then for a cleaning company. However, keeping in thouch and buidling a relationship throughout the process is imperative and can be realised through CRM (have a look at this article). You will be more cost effective, engaged and a better partner!

Benefit Of A Relationship? What’s the ROI On Your Mother?

I’ll close off with a video my one of my heroes; Gary Vaynerchuk. Scroll to 1 minute 26!

Click here to view the embedded video.

Click here to view the embedded video.

The new ‘Just Do It’-campaign consists of a spectaculair new video with skateboard, surf and BMX legends like Paul Rodriguez, Julian Wilson and Danny Kass. As well as featuring the TV ad premiere on Facebook, the campaign was launched with a video contest calling for user generated content across each of the sports. The winner, the chosen one, gets the chance to live like a Nike Pro athleet for a year.

The theme of the campaign continues with its video contest, which starts with asking for submissions of videos featuring people’s ‘crews’. The crews are challenged to create as much buzz around their entries, user generated content, as possible, using a variety of social media tools. The finalists then face a vote by professionals within Nike and their athletes to determine the winner, who will then win ‘The Chosen’ lifestyle.

This is also a well-considered campaign by Nike as each sport Page has been set up to feature the content, showing the coordinated approach. By using crews to create buzz and potential vial spread, Nike immediately identifies its key influencers, which can also be used for future campaigns.

What’s interesting about this campaign is the prominence that social media was given, with the ad spot breaking on Facebook nearly 3 days before it premiered on TV, during the NBA finals. TV is falling further down the marketing chain for many brands and agencies. Indeed, social media ad spend is expected to quadruple by 2015, contrasting with an expected 2.5% growth for TV ad spend in 2011.

Source: The Next Web

This week’s Viral Friday #1 position goes to Exclusive Preview on iOS 5, see all the amazing features of the upcoming soft. The #2 goes to Shampoo Prank, be aware of these kinds of guys while using a public shower in gym or at a pool. And on the 3rd position is another great prank – the neverending “battle” among Apple and Microsoft fans. Check wav.mov, which completes this week’s Top 3.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

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1. Exclusive Preview On iOS 5

Click here to view the embedded video.

All the tech geeks and Apple fans are awaiting the new iOS 5. How it will look like? What can I do with it? Is it really AWESOME? You don’t have to wonder about the answers anymore, here’s an exclusive preview of all the cool and amazing features.
Warning, there may be a slight difference in the features between the U.S. and European version
The sneak preview has already more than 2.6 million views – for more see Simon’s iOS Magic channel or like him on Facebook.

2. Shampoo Prank

Click here to view the embedded video.

Here we have a video of which probably many shampoo producers are hoping that their product is being used. Sometimes when you have a good time with your ‘friends’ you might want to check your back when things seems to turn out awkward. The boy in this video has finished swimming with his relatives, but is he done showering as well? Thanks to his cousin, not really. The video is up since June 3rd and generated 5.6 million views! Detail: both YouTube channels has combined 56 subscribers. So viral? YES!!!

3. Wav.mov

Click here to view the embedded video.

Ok it could be just me, but to be quite honest with you; I did not understand this video at all. Nor did I understand why it has been watched more than 460.000 times ever since it is uploaded on YouTube on June 4th. In the video two guys climb a tall ladder to attach a Windows logo on a tall black wooden wall. It seems that behind that wall the biggest Apple store will open soon. Get it? Fun thing to know by the way: the guys swapped the blue and green in the logo so that, if caught, Microsoft could not sue them for using it without permission.

4. Most EPIC Beer Commercial EVER

Click here to view the embedded video.

Men need beer to be man. But what needs beer to be beer? And what ingredients in beer makes men man after drinking beer? Where Coca Cola is nervously keeping their secret ingredient a secret, there is beer producer Hahn who openly spreads their winning recipe online. Finally we all know what makes the perfect beer in a open video which allows you to make it yourself as well! The video is online since June 3rd and generated +470,000 views. Cheers!

5. Before & After Ronaldo: Nike Soccer

Click here to view the embedded video.

Ronaldo Luís Nazário de Lime or simply Ronaldo ended his storied career in a friendly match against Romania last Tuesday. A crowd of 30,000 gathered to say farewell to the 34-year old football player. To commemorate Ronaldo’s legendary career, Nike Football has released a new video clip called “Before & After Ronaldo”. The video shows how much the game has changed in Ronaldo’s era, while paying tribute to the speed, skill and strength he showed on the pitch. In 4 days has achieved more than 300.000 views, for more videos check NikeSoccer on YouTube.

This week’s Viral Friday #1 position goes to Volkswagen Commercial: The Force. Watch the power of the Force and a young boy. The runner up spot is for Google: Art Project – Visitor Guide. Some of the best museums are now open for everybody online thanks to Google! Kobe Bryant is, “The Black Mamba”. Directed by Robert Rodriguez. Official Trailer 2 completes this week’s top 3, which is the sequel of last week’s #5.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

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1. Volkswagen Commercial: The Force

Click here to view the embedded video.

A young boy experiences the Power of the Force on his own driveway. Almost all things are resistant to the Force, however the all new Passat can be influenced from the outside. This great video has been watched almost 4 million times within 2 days!! Is it due to the power of Volkswagen or the Force?

2. Google: Art Project – Visitor Guide

Click here to view the embedded video.

Who said art was for the dull, might consider that thought after seeing this video. Google, a true advocate of sharing knowledge has launched a new project with some of the best museums in the world. Using Google’s Street View technology  they opened the doors for a free and absolutely brilliant tour among their treasures. Visitors are able zoom in to an unbelievable depth where every single detail on a masterpiece can be seen. Traveling from museum to museum was never that easy. The video is online since January 28th and had 640,000+ viewers.

3. Kobe Bryant Is The Black Mamba 2nd Trailer

Click here to view the embedded video.

Last week we could see the first official trailer of “The Black Mamba” in Viral Friday’s  top 5.  Following up on the original trailer this week comes the second official trailer. The second part maintains a similar approach with the addition of one key element. This time it features the music star, Kanye West, playing the role of “The Boss”. This trailer made by Nike and directed by Robert Rodriguez has since 30 January 258.701 views.

4. Volkswagen Commercial: Black Beetle

Click here to view the embedded video.

5. Messi Adizero F50

Click here to view the embedded video.

There’s a plenty of soccer tricks and then there’s awesome freestyle stuff as well. But this new video from Adidas shows famous football player Lionel Messi messing with a kind of a different stunt – juggling the brand new adizero f50. Pretty impressive, isn’t it? This sneak preview of a new Adidas football campaign has already 66K views since the 1st of February. And hopefully this video won’t inspire someone to create an alike ad for ice skating shoes…but, you never know.

This week’s Viral Friday #1 position goes to David Guetta(With Me) One More Love Album Megamix. Watch Keenan Cahill playback at a David Guetta song. The runner up spot is for Crazy Japanese McDonalds advert. Kids get SpongeBob toys and go crazy about it. Greatest Putt-Putt Shot Of Alltime completes this week’s top 3, which shows a brilliant midget golf shot at night.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

Get our ViralBlog asset: the Viral Friday Widget! By default the widget shows you the latest Viral Friday, but it’ll also show you the seven most recent postings on ViralBlog.

1. David Guetta(With Me) Album Megamix

Click here to view the embedded video.

David Guetta and Keenan Cahill made a mega-mix of Guetta’s hits in a 3.53min video. Cahill who’s popularity rose to unbelievable heights is facing now some heavy comments as a result of the not so refreshing content he’s delivering. Critics blame him of being a puppet for top artists who want to lift their own airtime. The video is up since January 24th, where it created 7.2 million views, which still is sky high(!), but from the 42K votes, 1 out of 3 disliked it this time. The songs are great but Cahill’s performance… You decide.

2. Crazy Japanese McDonalds Advert

Click here to view the embedded video.

You never saw children going out of their mind caused by a Happy Meal surprise the way they do in this video. These Japanese children are so happy with their SpongeBob toys they scream so crazy and loud you think at least they won unlimited free Happy Meals for the rest of their lives. Give children a straw or a cup with a SpongeBob sound and they are as happy as they can ever become. Within 8 days this ad from McDonald’s has been viewed 2,4 million times.

3. Greatest Putt-Putt Shot Of All Time

Click here to view the embedded video.

4. Old Spice | I’m Back

Click here to view the embedded video.

Yesterday our fellow ViralBlog blogger Daan Jansonius wrote about the new Old Spice video. The Old Spice campaign was one of the best viral hits on YouTube in 2010. In the coming year our Old Spice guy Isaiah Mustafa might have the most recognizable face on YouTube. Because the Old Spice guy is back, we smell a lot of fun, masculine content in 2011 from the Old Spice YouTube channel. In 8 days the video already got 412K views!

5. Kobe Bryant Is “The Black Mamba”

Click here to view the embedded video.

Nike made a trailer for a short movie starring Kobe Bryant as ‘black Mamba’. The video features Danny Trejo and of course a pair of Nikes. The trailer was directed by Robert Rodriquez and that’s a great choice since he is responsible for Sin City. The trailer is online since 23 of January and got 169K views and 400 likes since then.