Everything with Tag:

Vattenfall Climate Signature: Buzz In Brussels

Vattenfall has launched a climate initiative, inviting individuals to sign the climate manifesto to make their voices heard as support for political decisions necessary to combat climate change. 2 Weeks ago I walked through Brussels and saw these 75.......
Related tags: background_info, brussels, buzz, buzz-in-brussels, climate, climate_change, climate_initiative, code-of-ethics, environment, guerilla, linkfarming, manifesto, natural-seeding, pocket_camera, political_decisions, pr_agency, search_engines, seeding, signatures, signature_initiative, smo, spamming, spm, toolkit, traditional_pr, vattenfall, vattenfall-climate-signature, video_logo, womma, womma-code-members

CMO's Get Your SAP SMM Budget Line Item!

Most Chief Marketing Officers are massively tapping into social media marketing these months. They all want that golden social media marketing strategy for 2009. Well, have I got a great tip for you? Since you are all creating your 2009 budge......
Related tags: 2009, budgets, budget_line, care_innovation, chief-marketing-officer, chief_marketing, cmo, communications_marketing, creativity, free_trip, global-media-budgets, internal_stakeholders, marketing-budgets, marketing_budget, marketing_sales, marketing_strategy, market_research, mediation, natural-seeding, offline_media, pr_agency, roadmap, sap, sap-budget-line-items, sap_systems, seeding, silo, smm, social-media-marketing, social_spaces, viral

Viral Video Marketing Budgets To Increase

Feed Company, a Los Angeles-based online marketing agency, has conducted an online viral video survey of 40 executives at top U.S. creative ad agencies and media buying firms. The outcome: faced with a tough economic climate, marketers are seeking ne......
Related tags: 2009, ad, agency, benchmark, brand_engagement, budget, campaign, company, feed, marketing, metrics, production, reporting, research, results, seeding, spending, success, survey, tracking, video, videos, viral, viraltracker

Case Study: Transport for London - Do The Test

In March 2008 WCRS, part of the Engine Group, developed for Transport for London the campaign Do The Test, designed to promote and increase road safety to cyclists & drivers. The campaign centred on an ad, which challenged viewers to count the......
Related tags: advert, altogether_digital, awareness-test, buzz, case-study, cases, commercial, copyright, cycle, cyclists, do-the-test, drivers, gorilla, london, monkey, motorists, public-health, road, safety, seeding, tfl, transport-for-london, video, videos, viral-campaign, wrcs, youtomb, youtube

Michael Moore To Seed New Movie Online?!

One year after his health-care documentary "Sicko" got leaked online weeks before its theatrical premiere, film director Michael Moore is taking the distribution of his latest film in his own hands. It looks to me like Moore has social media marketin......
Related tags: advertising-age, amazon, brave_new_films, buying-attention, controversial_filmmaker, distribution_ideas, earning-attention, eddie_vedder, entertainment, entertainment_companies, film-distribution, film_director, joan_baez, michael-moore, michael_moore, netflix, online-video, premiere_film, robert-greenwald, robert_greenwald, roseanne_barr, seeding, sicko, slacker, swing_states, theatrical_distribution, theatrical_premiere, video_content, viggo_mortensen, viral-film-seeding, viral-movie-promotion, weinstein_co

KPN: Goeiemoggel Sequel 'Dongel Campaign'

Dutch leading telecom company KPN won awards in 2007 with its Goeiemoggel campaign. In the campaign 'miss spellings' in text messages created hilarious scenes. Now KPN launches a sequel: Dongel campaign. See Aad, Huug and Antoine in this new Dongel v......
Related tags: aad, dongel-campaign, dongelen, goeiemoggel, goeimoggel2, hilarious_scenes, kpn, kpn-dongel, kpn-goeiemoggel, media-republic, mindshare, mobile-internet, n=5, natural-seeding, seeding, sequel, socialmedia8, spellings, telecom, telecom_company, text_messages, video_trailer, viral-seeding, viraltracker

Kanye 'Throws some Ds' on Social Media

The Kanye West brand has been active in the viral scene recently with the Be Kanye spot for Absolute Vodka, among other things. But this next spot for the track Champion from last years Graduation full-length is wonderful. Right now it's on 12,000 vi......
Related tags: blogs, hip-hop, kanye-west, music, neon, seeding

Sumol: UGC Campaign 'Best Tricks' In Portugal

Portuguese soft drink brand Sumol has launched UGC campaign Sumol Best Tricks, to strengthen the bond and create engagement between the brand and youngsters, using video clips with skate icon Ruben Gamito and BMX star Miquel Cardoso. The main......
Related tags: bmx, bmx_star, campaign_concept, extreme_sport, e_mail, media_advertising, media_campaigns, media_optimization, mindshare, miquel, miquel-cardoso, portugal, portugal_spain, ruben-gamito, seeding, self_replication, skate, sma, socialmedia8, social_origins, soft_drink, stranger, suits, sumol, sumol-best-tricks, ugc, video, video_clips, viral, viraltracker, viral_videos, youngsters

New York Pizza: Damn Fucking Tasty!

Dutch Pizza chain New York Pizza, founded in 1993 and one of the Netherlands fastest growing pizza delivery chains, has launched an integrated advertising campaign with three short 'mafia style' films featuring flour, tomato sauce and a pizza deliver......
Related tags: advertising, branding, cocaine, commercials, damn_fucking_tasty, dominos, forrest_gump, mafia, netherlands, new_york_pizza, ny_pizza, pizza, richard_dalessandro, scarface, seeding, selmore, tony_montana, tv_campaign, video, viral

Cafeteria Google vs New Restaurant Facebook

As former CMO, former IAB CEO and last 4 years as digital agency MD, I have really experienced the power of Google. Google has disrupted marketing strategies, neutralized monopolies of large brands with huge marketing budgets and has offered small br......
Related tags: advertisers, agencies, blogging, blogs, branding, buzz, campaign, ceo, cmo, commercials, community, consumers, digital, ed, facebook, google, iab, internet, marketers, marketing, msn, myspace, networks, online, opinions, optimization, portals, s, seeding, sem, seo, strategy, traditional, uploading, video, videos, viral, yahoo, youtube

Fila Launches British Gangster Style Viral

Fila, the iconic Italian sports brand associated with 1970s style and fashion, has produced a slick and humorous British gangster style viral with cult actors Danny Dyer and Tamer Hassan to promote its Centre Court pre-distressed trainers. The Fila a......
Related tags: 1970s, brand, cult, danny_dyer, facebook, fashion, fila, gangster, red_bee_media, seeding, short_film, sports_brand, tamer_hassan, video, viral_film

FiteSelektor: The Mixed Martial Arts (MMA) Viral

FiteSelektor, Dubai's first Mixed Martial Arts (MMA) tournament makes its debut in Dubai WTC on March 13 and anticipates a turnout of 3,500 people. With the introduction of SMS voting, and Quatro Fite for the first time ever in the history of MMA, Fi......
Related tags: buzz, community, dubai, fighting, fightselektor, fiteselektor, k1, kickboxing, lacomunidad, media, mixed-martial-arts, mma, mma_event, quatro-fight, seeding, smo, social, social-media, viral-campaign, virals, viraltracker

KLM: Great Viral Success With Fly For Fortune

In November 2006 KLM Royal Dutch Airlines flew to viral success with it's Fly For Fortune campaign. A Pixar alike viral movie trailer was targeted with social media planning and naturally seeded by SocialMedia8 and dominated the social universe, ......
Related tags: blogs, campaign, case, dutch, effie-award, esprix, eyeballs, fortune, game, games, gaming, ging, imc-europe-award, klm, klm-flyfor-fortune, klm_royal_dutch_airlines, lacomunidad, launch, marketing, media, media_planning, media_space, movie, natural-seeding, netherlands, pagerank, paid-seeding, pixar, publicis-dialog, royal-dutch-airlines, royal_dutch_airlines, seeding, social, tracker, trailer, universe, video, videos, viral-case-study, viral-tracking, virals, viraltracker

Berlitz: Ken Touched This Viral Commercial

Remember the great viral commercial 'Mayday, We Are Sinking' starring the German Coast Guard from Language company Berlitz? It was a cheap production but hilarious, and it reached millions of internet users without spending media costs or high CPM's.......
Related tags: advertising, agencies, berlitz, branded, branding, buzz, coast_guard, commercial, commercials, cpm, german, german-coast-guard, german_coast, google, google_results, internet, internet_users, language, language_company, launch, marketers, marketing, mayday, media, new, online, pagerank, seeding, smo, social, traditional, viral

CNN Video Interview: How Video Goes Viral

Okay, it might seem a bit strange a 22 year old student is being called CEO or can't mention specific examples of succesful virals seeded by his company. But in the CNN video interview below, The CoMotion Group's CEO Dan Ackerman Greenberg tells......
Related tags: ackerman, advertising_agencies, case_studies, ceo, cnn, commercial, commercials, comotion, go, greenberg, interviews, marketers, marketing, media_optimization, old, outstanding_technology, search_points, seeding, shocking, social, things, traditional_s, uploading, videos, virals, viraltracker, viraltracker.com, viral_s, www_, _, _agencies, _optimization