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84% Of Consumers Say: Corporate Blogs Suck

Well, this isn't the most inspiring news to brands. But do neglect this item and do not hire a very skilled social media marketing agency. Just go out bragging and bribing social influentials within the social media space and you will kill your bigge......
Related tags: advertising, alumnus, bhargava, blogosphere, blogs, blogs-suck, brand_managers, bribing-bloggers, ciorporate-blogs, code_of_ethics, conversations, coporate-blogging, creativity_strategy, forrester, forrester-research, friend_michael, gistics, inspiring_news, intel, intrusive_ads, marketing_agency, media_strategy, member_company, michael_moon, monkeys, ogilvy_pr, pr-agencies, pr_agency, social-media-guidelines, social-media-marketing, trust_company

KLM's Community & Social Network Strategy

Competitive parity is the method of determining an advertising budget, designed to maintain the current Share of Voice. Since KLM is actively launching new communities, it looks like more campaign based advertising budget is churned into long term br......
Related tags: advertising-campaigns, air-france-klm, british-airways, community-marketing, klm, klm-bluenity, loyalty, social-media-marketing, social-networking, starbucks, viral-marketing

Starbucks's Power Social Media Marketing Tool

Recognizing the limits of traditional advertising, established brands are diving headlong into the power of social media marketing to become better brands. Even the almighty Starbucks is revitalizing it's brand by listening program myStarbucks Idea. ......
Related tags: appnet, boma-digital-marketing, brand_equity, community-marketing, consumer-marketing, consumers, dell, dell_ideastorm, dna, marketing_tools, mystarbucksidea, netapp, potent_brand, social-media-marketing, social_networking_sites, starbucks, storage_equipment, strabucks, tens, traditional_advertising, viral_videos, vote, wake_up_call, wisdom-of-crwods, wisdom_of_crowds, word_of_mouth

Social Media Mistakes Of Five Big Marketers

Nothing aggravates Joseph Jaffe more than marketers who employ fakery, manipulation and heavy-handed lawyers in their social media interactions with consumers. Jaffe lambasts Sprint, Sony, T-Mobile, Target and Starbucks in this video, present......
Related tags: association_of_national_advertisers, authenticity, beneficial_relationships, brand_equity, bribing-bloggers, cmo, consumers, dialogs, digital-brand-strategies, digital-branding, digital-marketing, ethics, integrated_marketing, joseph-jaffe, joseph_jaffe, lawyers, loyal_customers, manipulation, marketers, marketing_conference, mobile_target, painful_truth, social-media-marketing, sony, sprint, starbucks, t-mobile, target, term_strategy, t_mobile

CMO's Get Your SAP SMM Budget Line Item!

Most Chief Marketing Officers are massively tapping into social media marketing these months. They all want that golden social media marketing strategy for 2009. Well, have I got a great tip for you? Since you are all creating your 2009 budge......
Related tags: 2009, budgets, budget_line, care_innovation, chief-marketing-officer, chief_marketing, cmo, communications_marketing, creativity, free_trip, global-media-budgets, internal_stakeholders, marketing-budgets, marketing_budget, marketing_sales, marketing_strategy, market_research, mediation, natural-seeding, offline_media, pr_agency, roadmap, sap, sap-budget-line-items, sap_systems, seeding, silo, smm, social-media-marketing, social_spaces, viral

How Nike Spreads Football Videos With Widgets

Nike is famous for its video creativity. Nike understands like no other brand how video portals and social networks can contribute to raise even more brand awareness and to increase its brand preference. A no-brainer to Nike, since they understand th......
Related tags: branding, digital-marketing, lacomunidad, nike, nike-football, nike-soccer, online-video, social-media-marketing, social-networks, video-portals, video-widgets, viral-widgets, widgets

Social Shopping Widget: Check Before You Buy

We do create a lot of widgets and we like it, since widgets are an unique combination of a viral video, viral game and a micro site. So widgets challenge our creative and interactive minds. And widgets offer brands, agencies and consumers new opportu......
Related tags: affection, bgcolor, federated, google-adsense-instant-messaging, myspace, natural-seeding, paid-seeding, sma, smm, smo, social-media, social-media-marketing, social-shopping, social_networks, turnto-networks, viral-commercial, viral-widget, virals, widget, widgets, yahoo

Haagen-Dazs: Help The Honey Bees Goes Viral

FMGC brands that have not embraced online and social media marketing yet, watch how consumers massively swarm to this Haagen-Dazs bee friendly viral video: Bee-Boy dance crew drops dead. In two weeks the "Bee-Boy Dance Crew" video was view......
Related tags: bee-boy-dance-crew-drops-dead, bees, bee_boy, consumers, fmcg, haagen-dazs, haagen_dazs, help-the-honey-bees, ice, mediapost, param_name, social-media-marketing, viral-marketing, viral-seeding, viral-video, viral_video

How Social Media Impacts Search & E-mail

Consumers are massively embracing social networks and 84% of the global CMO's have social media marketing prioritized #1 at their marketing schedule for 2008, said Forrester earlier this year. But do we see the full impact of social media already? ......
Related tags: blogs, cmo, consumers, e-mailmarketing, forrester-research, google-adwords, impact-social-media, jupiter-research, natural-seeding, power-of-blogs, search-engine-advertising, search-engine-marketing, seo, seo-vs-smo, social-media, social-media-marketing, social-media-optimization, social_networks

Radiohead: Smart Use Of Video & Social Media

Many music companies and bands have embraced internet, online video and social media marketing. Radiohead just released a new video for its song House of Cards from the album In Rainbows, in a way many art directors and interactive agencies should pa......
Related tags: 2d, 3d, animation, art, art_directors, editing, google, house_of_cards, igadget, in_rainbows, lasers, media_marketing, music, music-bands, music_companies, radiohead, rainbows, social-media-marketing, video-clip, video-production, widgets

Nike+: Smart Social Media Marketing Strategy

Nike+ was born as a multi-channel, multi-sensory marriage of Apple and Nike technologies. See the video case study of the Nike+ campaign. The campaign was created by agency R/GA from New York and won a Grand Prix Cyber Lion at Cannes 2007. ......
Related tags: advertising, agency, apple, cannes_lions_2007, community, community-marketing, cyber, digital, grand_prix, ipod, marketing, marriage, nike, nike+, nike-plus, nike-running, nike_campaign, r/ga, social-media, social-media-marketing, strategy, video, video_case_study, viral

CMO's Get SEO Help From The Poetic Prophet?

The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he raps about Search Engine Optimization (SEO): how web standards and proper design can improve the ranking and conversion of pages on your site. Actually I ......
Related tags: aka, coding, conversion, css, funny-commercial, google, html, marketing, marketing-rap, poetic-prophet, prophet, rap, rap-music, search-engine-optimization, search_engine_optimization, seo, seo-rapper, social-media-marketing, viral, webdesign, web_standards

Adult Swim: Save The Workers Viral Campaign

More and more entertainment companies like Paramount and Universal are discovering the power of social media and viral marketing. And they should, since there content is mostly more compelling than the TV commercials of large brands (content is still......
Related tags: adult-swim, bebo, content-is-king, drug, drugs, entertainment, matt-berry, media, paramount, social-media-marketing, time-warner, uk, universal, viral, viral-marketing

Playboy 55th Anniversary Playmate Search

If you have what it takes to be part of the Playboy Family... Show it now at the YouTube Playboy Channel. See the video message of Playmate Editor Holly Madison below, send in your 2 minute video and you might become the 55th Playboy Anniversary P......
Related tags: adult-industry, anniversary_playmate, cmo, consumer-bands, contest, e-commerce, holly_madison, hugh-hefner, marketing, media-leranings, mobile-marketing, playboy, playboy-55th-anniversary, playboy-playmate-search, playboy_channel, playmate-search, social-media-marketing, user-created-content, video_message, youtube