Peter Kim is a respected marketeer in the social media spaces. As an old Forrester analyst he knows a few things about social media and likes to share his expertise on his blog: Being Peter Kim. For a blogposting he collected examples of social medi......
Cardo Systems, a producer of Bluetooth Headsets, launched a viral video at the end of May, 2008. It's a viral video which most of us still have in mind: Popcorn with Cell Phones. In the video, people used their cell phones to pop corn into popcorn. B......
Dem Bones or Dem Dry Bones is a famous spiritual poem and song, sometimes used in Bible school and pre-school to help children learn basic anatomy. The melody has been credited to American educator and early civil rights activist James Weldon Johnson......
We do create a lot of widgets and we like it, since widgets are an unique combination of a viral video, viral game and a micro site. So widgets challenge our creative and interactive minds. And widgets offer brands, agencies and consumers new opportu......
A UK-led international network of specialist e-crime prosecutors will be set up by next year, attorney general Baroness Scotland announced today. We feel the name for this 'social' network could be: GoGoGadget.com...
It will comprise a database of......
Consumers are massively embracing social networks and 84% of the global CMO's have social media marketing prioritized #1 at their marketing schedule for 2008, said Forrester earlier this year. But do we see the full impact of social media already?
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Nike+ was born as a multi-channel, multi-sensory marriage of Apple and Nike technologies. See the video case study of the Nike+ campaign. The campaign was created by agency R/GA from New York and won a Grand Prix Cyber Lion at Cannes 2007.
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Lenovo, that purchased IBM's PC Division in 2005, is worldwide partner of the Beijing 2008 Olympic Games; Lenovo also designed the Olympic torch. Lenovo surprised me with it's concept Voices of the Olympic Games.
In this branded blog podium, ......
EA Games and fashion retailer H&M have partnered in a compelling fashion design contest. Users can dress up their Sims in the latest H&M clothing collections for men and women with The Sims 2 H&M Fashion Stuff. Below you can see the official trailer.......
For anyone who still has doubts about the power of social media, I recommend reading the story of James Karl Buck.
Twitter, the micro blogging platform, turned out to be his 'get out of jail free' card after he was arrested by Egyptian policemen.
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When making purchase decisions, affluent online consumers are using social media channels to share their own customer-service experiences and learn about those of others, according to a new study from the Society for New Communications Research, Mark......
In The Netherlands ABN AMRO has introduced Flametree, an online social network for entrepreneurs and SME's.
Customers of ABN AMRO asked: please open up your network for us, so we can share it too. ABN AMRO listened to it's customers and launched......
FiteSelektor, Dubai's first Mixed Martial Arts (MMA) tournament makes its debut in Dubai WTC on March 13 and anticipates a turnout of 3,500 people. With the introduction of SMS voting, and Quatro Fite for the first time ever in the history of MMA, Fi......
Clients are placing more emphasis on mastering social media but find their agencies ill equipped to help them succeed in that space, according to a new survey.
A study in which WOMMA member TNS Media Intelligence/Cymfony polled more than 60 m......
We know that many marketers and media agencies act like reaching consumers is the most important mean in the marketing value chain. Why I disagree it's all about reach?
I know that reaching consumers is important too, but it's a mean to an en......
With Def Comedy Jam and series like Entourage HBO is my favorite TV Broadcaster. When I vist New York, I always buy some DVD boxes at the HBO store.
I was delighted when I read that HBO and YouTube have reached a deal in which YouTube will cr......
In AutoMotive Jeep has coined it's smart social media and community strategy.
In Banking social lending company Zopa was a smart and social first mover. In Broking social trading community Zecco was refreshing.
So what will The Wisdom Of Cr......
The title might be slightly misleading, but Darren Barefoot and Julie Szabo started it - their new book is called "Getting to first base - a Social Media Marketing Playbook". Besides, I wanted to make it rhyme. And it gives me another reason to inclu......
It might sound strange to you, but the Catholic Church is blogging and podcasting in a phenomenal way! This concept by the Catholic Church should really win a Webby Award! And yes, like many brands the Catholic Church is losing loyal customers. Like ......
In this item we promised our readers to start a series of interviews with interesting CEO’s, brand managers, serial entrepreneurs and founders of compelling companies. Well here's our first CEO interview. It's with Richard Derks, co-founder of Resp......
One of my first items at ViralBlog was about the united consumers initiative MyFootballClub. Since I like soccer and web2.0 I immediately supported MyFootballclub and became a paying member.
Last week I got this e-mail from MyFootballClub announci......
Social media is hotter than ever before. Everybody around the globe is talking about the rapid growth of phenomenon social network Facebook. But most large social networks and video portals reply poor if you do an advertising request per e-mail. Will......
It is human nature to judge things we do not know or do not use stuff ourselves yet. But as a marketer and trend watcher I have trained myself to look at the same world, through a new pair of glasses, again and again. It's hard sometimes, not to judg......
Influential bloggers from the Bay Area (SF) speculate that Google will launch a three dimensional social network still this year. The bloggers also say that this new 3D Social Network will be mashed-up with Google Earth and Google Maps. Rumors also s......