Competitive parity is the method of determining an advertising budget, designed to maintain the current Share of Voice. Since KLM is actively launching new communities, it looks like more campaign based advertising budget is churned into long term br......
The Smart Show is a smart series of webisodes run by Holiday Inn Express. Hosted by Henry Dittman, the show launches new episodes Tuesdays and Fridays filled with multiple entertainment segments.
The entertainment segments in The Smart Show r......
Mitsubishi Motors celebrates the pan-European launch of their new Lancer Sportback and New Colt in a fully overboard and spectacular viral campaign On Your Mark. See the hilarious game trailer below...
The Japanese game show honors a typical J......
Where many brands are still not using the powerful weapons of mass affection, political parties have embraced viral commercials and viral campaigns massively. Check out these 5 political viral campaigns and let us know which one you like most and why......
Trident Insurance, one of the UK’s leading Insurance brokers, was looking for a 'sexier' way of promoting the sometimes boring world of insurance, particularly to a younger audience.
So the UK insurance company from Ilford, Essex, came up in......
Last week I bumped into Go!Animate. I liked the site, concept and the fact that people with little animation skills (like me) can finally create and share animations fast.
Go!Animate is an entertainment site built for anobody to be able to cr......
Nike is celebrating female athletes with a new Pan-European campaign entitled "Here I am", designed to encourage young European women and girls to participate in sports and to develop greater self-confidence and self-empowerment.
In the 'Here ......
Meet Mark. An actor hired by a viral marketing firm to promote the upcoming movie The Women starring Meg Ryan, Eva Mendes, Debra Messing and Jada Pinkett Smith in a totally new way!
Mark (brilliantly played by Ryan James) started a relationshi......
When it comes to body warmth we could learn a thing or two from penguins. So thought the people at Play. They started an adventure that led them to the deepest Antarctic making this moving wildlife documentary. See the viral video Huddle- Do as pengu......
FMGC brands that have not embraced online and social media marketing yet, watch how consumers massively swarm to this Haagen-Dazs bee friendly viral video: Bee-Boy dance crew drops dead.
In two weeks the "Bee-Boy Dance Crew" video was view......
How do you make quality Beef and Lamb top of mind and get people people barbequing this summer? That was the question of Quality Standard Beef and Lamb.
Digital campaign with micro site Natural Born Grillers was launched, with characters Beef......
More and more entertainment companies like Paramount and Universal are discovering the power of social media and viral marketing. And they should, since there content is mostly more compelling than the TV commercials of large brands (content is still......
Remember the Mentos & Diet Coke videos at YouTube? Well Coke did not like the movement, but Mentos embraced it. Both brands indeed looked very different at the same world.
But it seems that Mentos has really tasted the sweetness of interactiv......
Is your PC a Sissy? Get a tough one! This is the call-to-action in the recently launched viral game trailer of Medion Erazer, the world's first gaming PC.
The game trailer was created by TBWA Germany and animation company Virtual Republic. ......
The viral commercial of Dutch travel company X-Travel was watched 2 Million times at YouTube in just 2 months. That makes it one of Holland's best virals ever. See the Boeing 737 land on the mediterranean sea.
The viral commercial created by a......
Shoot it. Upload. And win. That's how MTV invites consumers to be part of the 2008 MTV Movie Awards-Movie Spoof Contest. A great viral idea by MTV.
Are you resourceful enough to make a hysterical movie spoof with absolutely no budget? If you ......
Vegas Hard Rock Hotel launched its viral game campaign last week, to promote its weekend pool party Rehab. The micro site was designed by Jay Schwartz of IdeaWork.
The Vegas Hard Rock Hotel micro site allows users to play a viral game involvi......
This viral UGC campaign by 3M's Post-it I like a lot. Why? Since Post-it not only launched a standalone viral commercial (Super Sticky Man), but also took the strategic decision to build an online brand engagement theater inviting consumers to partic......
Remember Dan Ackerman Greenberg? He caused quite a stir in the online marketing community after writing a guest post on Techchrunch in which he discussed some of his underhand tactics to get videos to go viral.
Later he claimed he was simply p......
Like Unilever with their viral campaigns Dove Evolution and Dove Onslaught, also KLM Royal Dutch Airlines is tapping into viral and social media optimization again. Not very strange if, you take a look at the very successful viral campaign KLM Fly Fo......
It might sound strange to you, but the Catholic Church is blogging and podcasting in a phenomenal way! This concept by the Catholic Church should really win a Webby Award! And yes, like many brands the Catholic Church is losing loyal customers. Like ......
You can become the 2008 buzzword wizard! Just learn about Wombagging? This exercise tries to protect, or sandbag, your brand from negative or undesirable word of mouth. Conversational tracking might be a must have for your brand? Improving your produ......
This video has been around for a while, but I only just saw it today after it got e-mailed to me by VeryFunnyAds.com.
It's a television ad for South African television broadcaster DSTV, which depicts a scene which is stereotypical Indian. A young,......
Follow the path of a major British success story Virgin Atlantic, founded by powerhouse Sir Richard Branson. Virgin Atlanctic started with a leased jumbo and has become the UK's second largest long haul airline.
Time and time again captain Ri......
The Banc de Sang i Teixits is a regenerative medicine research centre from Catalonia Spain. They are specialists in immunobiology, molecular analysis, research a lab and a bloodbank. I understand your assumption: "Probably boring as hell and not vira......
Recently we promised our community to tap into more beer virals. Well, we have found a new beer viral for you. See how the Melbourne Symphony Orchestra takes a challenge to play a concert at VB Stubby's! It's great storytelling and will certainly en......
Lately I notice that more and more brand managers are complaining: "It's so difficult to reach screenagers 18-24 years". When I ask them:"What % of your media-mix are you spending online"? Mostly their answer is:" well, this year about 4-5% of our to......
We were all shocked and surprised in the industry. MTV created a huge buzz with it's show Pimp My Ride. Lot's of dull brands around the globe suddenly started pimping in their RTV commercials.
But Volkswagen created major buzz with it's anti-t......