Last week on ViralBlog among others “How Branding Works In The Social Media Age”, “Why CMOs Will Adapt To F-Commerce In 2012?” and “Word-of-Mouth Marketing To Spur Business On”.

Why CMOs Will Adapt To F-Commerce In 2012?

CMOs tend to chase social channels and touch points, and think they need a Facebook App or Mobile App. CSOs however, like the opportunity to re-engineer brands in a real social way…

Will Airline KLM Launch Social Seating In 2012?

KLM has the digital DNA, drive for innovation and disruption to qualify as social business. They go beyond campaigns, claim activities, and add relevancy and pieces of value to the lives of individual travelers. Will KLM launch Social Seating in 2012?

How Social Media Is Reshaping The Job Search

Finding a job can be quite challenging these days. Are you searching for vacancies in the local newspaper? Or do you go to job listing sites every now and then?

Word-of-Mouth Marketing To Spur Business On

As a Chief Marketing Officer, you have more than enough on your plate to keep you busy. Whether it is the struggling economic scene that many business owners find themselves facing, lower ROI or issues with finding new customers when many consumers have tightened the grip on their wallets.

Viral Friday: I Gave My Kids A Terrible Present

A weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.

Sungevity – How Social is Solar?

Patrick Crane worked in Marketing at Yahoo then became CMO at LinkedIn during the 4 explosive years. After the IPO he wanted to do something usefull with his life and is now using his social media experience working at Sungevity.com.

VirComm Summit 2012

VirComm Summit 2012 is a one-day conference for online community professionals, to be held on February 9th at the Royal Institution of Great Britain, London. Is community management high on your list of prioroties for 2012? This is an event you should not miss. SocialMedia8 will be attending and providing full coverage.

How Branding Works In The Social Media Age

With more than 100 million active users on Twitter and 800 million+ on Facebook, stunning growth rates of other major social networks, it’s already a part of daily life and culture around the globe. For the brands it’s important to know and understand how their fans, followers and prospects interact and engage with them in the vasts space of social media.

This week’s Viral Friday #1 position goes to YouTube Challenge – I Gave My Kids a Terrible Present, or “what not to give”. On the second place is Flyboard Zapata, an insane leisure product.  And #3 is for The (2015)QUILT: Fighting for an AIDS Free Generation, as this all starts with you.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

Get our ViralBlog asset: the Viral Friday Widget! By default the widget shows you the latest Viral Friday, but it’ll also show you the seven most recent postings on ViralBlog.

Sponsored item

Viral Friday is sponsored by ViralTracker – the independent third-party viral measurement company, since 2004. ViralTracker improves your viral marketing ROI and digital content with 300%. Watch the video demo, become an authorized reseller or request the rate card.

1. I Gave My Kids a Terrible Present

Click here to view the embedded video.

Jimmy Kimmel’s late night talk show aired a hilarious compilation of kids receiving a terrible present. Did you ever receive junk as a present? And by that we really mean crap like a half eaten sandwich or even a rotten banana. Well the kids in the video definitely did! The video is just hilarious and would make you think – are kids these days spoiled? Apparently parents are one of the causes as moms plan to spend an average of $271 per child this holiday season. What are you spending this holiday season on your child? If you like this video you can see more at Jimmy Kimmel’s YouTube channel or look him up at Twitter. Enjoy!

2. Flyboard Zapata

Click here to view the embedded video.

Franky Zapata, the French jet ski champion has just put together an absolutely insane leisure product: The Zapata Flyboard. This is an ingenious and deceptively simple device which bolts on to the powerful motor of a jet ski, then routes the resulting water jet through a long hose that connects to a pair of jet boots and hand-held stabilizers. The arrangement lets you fly, Iron Man style, up to 9 meters in the air – or leap headfirst through the waves like a human dolphin. After producing the promotional video Franky went for a honeymoon and the video went viral with over 2 million views in 2 weeks.

3. The QUILT: Fighting For An AIDS Free Generation

Click here to view the embedded video.

ONE Campaign partnered up with Product RED in their recently launched campaign (2015)QUILT. ONE is a non-profit organization that fights against AIDS. Every day 1.000 babies are born with HIV. By the end of 2015 this could be near zero. We can deliver the next generation an AIDS free world. The video was uploaded on the World AIDS Day and now has more than 739.000 views. ONE can’t do it on their own, they need our help – join their cause by creating a panel on the (2015)QUILT website and be sure share it through your social networks.

4. Twitter: Yours To Discover

Click here to view the embedded video.

With more than 100 million active users (and counting!), Twitter is more and more popular microblogging platform. And there’s still a lot to discover, on your own. Maybe also how it works? ; ) Confused? This video may be helpful, online since 7th of December with more than 460.000 views. There are some more interesting videos on Twitter’s YouTube channel and if still in doubts “to tweet or not to tweet” – this infographics should help you to decide.

5. Heineken ‘Sunrise’ #mysunrise

Click here to view the embedded video.

The latest commercial for the “Enjoy Heineken Responsibly” initiative by Publicis Milan, which encourages people to drink within their limits in order to experience everything that the night has to offer, because “Sunrise belongs to moderate drinkers”. In this video, Heineken Legendary hero takes advantage of all the party’s opportunities in a responsible manner, and ends his night by enjoying a spectacular sunrise with the star DJ Audrey Napoleon. The female protagonist of the campaign is one of the world’s top international female DJ’s and also she features an exclusive new track called “ My Sunrise”. In one week the video reached almost 300.000 views.

This week’s Viral Friday #1 position goes to Lady Gaga – Marry The Night, a prelude to a “coming soon” video. On the second place is Next Big Thing, a different view on smartphones battle. And #3 is for Guys Scream for Justin Bieber, surprisingly not only girls do it!

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

Get our ViralBlog asset: the Viral Friday Widget! By default the widget shows you the latest Viral Friday, but it’ll also show you the seven most recent postings on ViralBlog.

Sponsored item

Viral Friday is sponsored by ViralTracker – the independent third-party viral measurement company, since 2004. ViralTracker improves your viral marketing ROI and digital content with 300%. Watch the video demo, become an authorized reseller or request the rate card.

1. Lady Gaga – Marry The Night

Click here to view the embedded video.

“Check out this nurse on the right, she’s got a great ass. BAM!” This isn’t some horny dude talking about a chick, these are Lady Gaga’s words in the prelude of the single “Marry the Night”.  Surprisingly the creative video is directed by Gaga herself. The video was uploaded on 17th of November and has hit the viral sweet spot with almost 5 million views. Of course the enormous 16 million Twitter followers has something to do with it. Head over to Lady Gaga’s YouTube channel for some Poker Face music and if you’re totally in love with her check the Lady Gaga Facebook store.

2. Next Big Thing 60 Final

Click here to view the embedded video.

The ongoing battle between Samsung and Apple has surpassed the courtroom at this moment. Samsung made a commercial in which it points Apple fans to their behaviors. Something similar Apple did with the Apple vs. Microsoft commercials. The viral is funny and Samsung has chosen the right time to post it after the 4S release, when most Apple fans expected an iPhone 5. If you want to know more about the patent entanglements, check this infographic which gives a clear example of the situation. So confronting your competitors fans with their behavior seems to work out in this viral, it’s online for 3 day’s and already has 2,2 million views. Maybe something for your brand to think about? But be careful as it’s walking on a thin ice.

3. Guys Scream For Justin Bieber

Click here to view the embedded video.

Nice viral here from Macy’s! The U.S. chain of mid-to-high range department stores teamed up with Justin Bieber in their new ad. The video shows screaming men. Is it fear or fever? It is pure excitement. Bieber launches a special musicbox at midnight on the feared Black Friday at Macy’s.  The positive side of the story? Macy’s will donate $2 for every gift purchased, up to $ 100,000 to the Make-A-Wish Foundation. Will the new Bieber CD fly? With almost 2 million views since November 15th you can be pretty sure!

4. FIAT 500 Abarth – Seduction

Click here to view the embedded video.

That Sex keeps on selling is known by almost every brand. So FIAT used it again wisely in their new video to promote the turbocharged but compact FIAT 500 Abarth. Wondering, why the video got already over a million view in 9 days.

5. Old Spice – Motorcycle

Click here to view the embedded video.

After the clash of the Old Spice guys in Old Spice Guys Battle: Mano A Mano In El Baño, where  the Old Old Spice Guy Isaiah Mustafa beaten Fabio, there wasn’t that much going on Old Spice YouTube channel. But now you can smell better than yourself again! And even though the video misses Mustafa, it made it up to 732,000 views within a week. Curious if it’s because of the bear or…and speaking about bears, do you have a deodorant protector?

This week’s Viral Friday #1 position goes to the Foo Figters – Keepin It Clean In KC, the band playing to the haters in disguise. The #2 goes to DnB Norway featuring George Clooney, as some of us can get lucky one day. And the #3 goes to a nice woman, to be more specific - Rhian Touches Herself with an important message to all males.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

Get our ViralBlog asset: the Viral Friday Widget! By default the widget shows you the latest Viral Friday, but it’ll also show you the seven most recent postings on ViralBlog.

1. Foo Fighters – Keepin It Clean In KC

Click here to view the embedded video.

We know you know the Foo Fighters and if you don’t well it might be an idea to do some research about them. In this video they like to set things straight, about gays! On the other side there is the so called Westboro Baptist Church who is totally against homosexuality and declares that God is too. This is a perfect moment for the Foo Fighters to respond to this demo in a very cool way. You might have seen the previous Viral, with this video they give it extra momentum! This video is online since September 17th and had almost 1.6 million views!

2. DnB Norway

Click here to view the embedded video.

Are you lucky? Finding money on the street randomly, winning in lotteries and so? And you count on being just lucky? Some people do but the wise ones know that luck is very unstable and should not rely on it. Maybe this woman didn’t count on it either and it was just a coincidence. Or a miracle. The ad for a Norwegian bank, DnB, featuring George Clooney hit more than 858.000 views in a week. So be smart, S is for savings.

3. Rhian Touches Herself

Click here to view the embedded video.

You truly need balls for this Viral. Not only to see the astonishing Rhian Sugden see in a provocative video, but also to get the message behind it! This video is part of a new campaign against male cancer and quite a informative and persuasive one as well! The video is uploaded on September 14th and more than 767,000 views. With this video the health fund MCAM shows that instead of using a dusty way communicating their message, you can have best of both worlds! That’s leaves the question..did you want to see Rhain touches herself?

4. Rules to Rugby

Click here to view the embedded video.

Hot sweating chicks playing rugby in slow motion. What more can a man wish for? Look past the eye-candy and actually ‘listen’ to the video and it explains the rules of Rugby. The Rugby World Cup officially started 9 September in New Zealand. With all the buzz going on about rugby Lynx Australia smartly used it to their advantage and the video already has gone viral. After 5 days the video already has more than 454.000 views. Can’t get enough of the beautiful girls? Go to the official Lynx page for more pleasure. Enjoy!

5. Experience The Great Happyfication

Click here to view the embedded video.

Coca-cola is known for sharing happiness through various ideas – happiness machine, truck and now with a new series, Happiness Factory. The almost 7 minutes long movie unveils the secrets of happiness and takes you through the factory with a guide, Pete. And what’s your formula for happiness?
.

This week’s Viral Friday #1 position goes to the World’s Greatest Drag Race! A must for all car freaks who love the smell of burning tires. The #2 goes to Drive Recklessly, a bit different “safety promotional” video. And the 3rd position goes to Battlefield 3 Guillotine Gameplay Teaser, a sneak preview of the upcoming game.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

Get our ViralBlog asset: the Viral Friday Widget! By default the widget shows you the latest Viral Friday, but it’ll also show you the seven most recent postings on ViralBlog.

1. World’s Greatest Drag Race!

Click here to view the embedded video.

This one is for the true car enthusiasts. Motor Trend set up a drag race with 11 hot sports cars on an empty airstrip. There isn’t a “magic formula” for virals and they’re usually shorter, but its the compelling content that make them popular and 1.446.000 views in 4 days speak for itself. Have a look at the drag race featuring many of the best cars of these days, featuring Ferrari, Porsche Audi, Mercedes, Lotus and more to compete for the fastest. Who’s going to win?  Enjoy the race and check Motor Trend on Facebook and YouTube for more stunning machines.

2. Drive Recklessly

Click here to view the embedded video.

First of all please don’t get mistaken, we’re not encouraging anyone to drive like a … more fond of embracing life, always wear your seat belt! But what if, what if a reckless driving can change history and future? The teaser for a late night The Midnight Show, a dangerous sketch comedy from LA, California, has the answer. It’s a blast with more than 1,1 million views in 4 days and we encourage you to have a look at other sketches on the UCB midnight show channel on YouTube. Enjoy!

3. Battlefield 3 Guillotine Gameplay Teaser

Click here to view the embedded video.

Six years after Battlefield 2 the third installment in the series is about to be released next month. Ever since Battlefield 3 got announced practically every Battlefield 3 video has gone viral. This clearly shows how popular and highly anticipated BF3 actually is. Publisher EA is bringing out the big guns with these trailers taking Activision’s Call of Duty franchise head on. The cinematic feel and level of realism is just mind blowing. This video has been online since 9 sep and already has 1.634.000 views! Let the clash between the FPS titans begin!

4. Two and a Half Men – Manly Men

Click here to view the embedded video.

The promo for the new season of a US TV show Two and a Half Men is very popular with YouTube viewers, after being uploaded on September 12 and has already more than 1.000.000 views. The promo with Ashton Kutcher, who is taking place of Charly Sheen. The new season starts on September 19th on CBS.

5. Madonna’s Love Letter To Hydrangeas

Click here to view the embedded video.

Last week the rather insignificant “news” about Madonna reacting to an “hydrangeas offering” at the Venice film festival got quite the buzz and some responses from those who found the video humorous to those who found the video to be a bit, let’s say strange. The only interesting part of this all non-story was Madonna’s reaction with his video that is sort of an answer to the previous one. So far the video has more 739.000 views. Enjoy Madonna’s humor.
.

This week’s Viral Friday #1 position goes to DC Shoes: Ken Block’s Gymkhana 4, a Hollywood megamercial. Or a cut of various scene, your pick. The #2 goes to Puss In Boots “No Pants” Pants, any idea where to get those? And on the 3rd position is an amazing biker Danny Macaskill in Industrial Revolutions, bam gravity, in your face!

And a special item this week – prove that you know the viral videos in Viral Quiz!

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

Get our ViralBlog asset: the Viral Friday Widget! By default the widget shows you the latest Viral Friday, but it’ll also show you the seven most recent postings on ViralBlog.

1. DC Shoes: Ken Block’s Gymkhana 4

Click here to view the embedded video.

About two years ago there was Gymkhana two which got over 20 million views. Ken Block, DC Shoes, Monster and now Ford instead of Subaru are back in the Hollywood megamercial filmed over 5 days in the  backlots of Universal Studios, California. How many views will this one get? It’s already on 3,5 million in 4 days, amazing.

2. Puss In Boots “No Pants” Pants

Click here to view the embedded video.

Which are your favorite pants? Are these comfy and you feel really good wearing them? That’s great! One of the heroes of the Shrek movies, Puss, is getting his own time of the life in “Puss In Boots” movie and presents his own great piece of clothing, the “no pants” pants. Jeez, how comfy they are. And so in line with this year’s mode! That’s a second place with such a design masterpiece with 1,2 million views.

3. Danny Macaskill – Industrial Revolutions

Click here to view the embedded video.

We love biking, and so does Danny Macaskill, however it would be a bit difficult to keep pace with him, not to mention his tricks he mastered. The video for Channel 4’s documentary Concrete Circus is one hell of a ride with over a million views since 9^th of August. Keep the balance and incredible bike skills! And yes, please, don’t try to reproduce.

4. Batwing Flying Down the Street

Click here to view the embedded video.

The new Batman movie, The Dark Knight Rises is getting more and more attention even thought it will be in cinemas next summer. The subaruwrxfan channel is kind of obsessed with everything related to the movie. And that is good. Have a sneak preview on the other “making of” videos, this one has almost 640.000 views. So looking forward to the movie!

5. Steal My ID

Click here to view the embedded video.

A robbery or theft is always a bad experience and no one wants to experience it. And many think this happens only outside. Well, as a lot of people use the internet, the robbery can take place in the virtual space also. Identity Guard’s campaign against various key logger programs and malicious software that can make your life such a pain in…So take it seriously and don’t get your ID stolen.

Viral Video Quiz: Love, Like, Play & Win

Do you like Viral Friday’s hilarious, horrifying or horny videos and also look for more on YouTube, Vimeo and so on? Now you can become a viral and social video expert by participating in our Viral Quiz. Play, share, like, love it and and win a free license from our sponsor ViralTracker.

This week’s Viral Friday #1 position goes to Nissan – Pôneis Malditos (damn ponies) which are not much of a help under the hood of your car. The #2 goes to Real Apes and Rise of the Apes Mashup, are you looking forward to check the monkey pavilion in your local zoo this weekend? And on the 3rd position are Ryan Reynolds & Jason Bateman promoting The Change-Up movie in a, let’s say, unconventional way.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

Get our ViralBlog asset: the Viral Friday Widget! By default the widget shows you the latest Viral Friday, but it’ll also show you the seven most recent postings on ViralBlog.

1. Nissan – Pôneis Malditos

Click here to view the embedded video.

All drivers know, that it’s horse power that matters. So what do you want in your car? Horse power or pony power? Maybe they’re cute, but let’s face the truth, useless. Nissan promotes it’s powerful Frontier with this video with more than 6 million views in a week. How could it happen? Maybe because if you don’t forward the video to ten people, you’ll get the “curse of the pony”!

2. Real Apes And Rise Of The Apes Mashup

Click here to view the embedded video.

We had the viral Ape with AK-47 in Viral Friday a few weeks ago, here comes the mashup trailer for the movie Rise of the Planet of the Apes with 2 million views in 4 days. The movie is already out, curious about it.

3. Ryan Reynolds & Jason Bateman – The Change-Up

Click here to view the embedded video.

The idea of two guys switching roles is not that new concept, we’ve seen it before, but it is still more or less appealing. The promotion of the The Change-Up with Ryan Reynolds and Jason Bateman kicked in with a 1,3 million views since the 2nd of August.

4. O365 MGX Copy

Click here to view the embedded video.

A mailman never opens an envelope and reads the mail, right? It’s a secret and the conversation should be only between the sender and the recipient. Is it really so? Not for the GmailMan! It’s being said that Microsoft is behind it and surfaced just as Google launched its Email Intervention. The GmailMan with 700.000 views is a creepy dude, isn’t he?

5. ipadheadgirl

Click here to view the embedded video.

A girl walking down the Bryant Park in New York, nothing uncommon. With 4 iPads on her head? Wait, wat? The viral promo for Cosmos’ new iPad-only magazine for men is a cool one and hit almost 700.000 views in 5 days.

]]> http://www.viralblog.com/viral-friday/viral-friday-damn-ponies/feed/ 2 http://www.viralblog.com/viral-commercials/harbin-beer-viral-fan-made-or-viral-campaign/ http://www.viralblog.com/viral-commercials/harbin-beer-viral-fan-made-or-viral-campaign/#comments Sun, 03 Jan 2010 22:36:42 +0000 Paul van Veenendaal http://www.viralblog.com/?p=9695 Harbin beer (哈尔滨啤酒) is one of the popular beers along Tsingtao Beer (青島啤酒), Yanjing Beer (燕京啤酒) and Zhujiang beer (珠江啤酒) in China. The beer company is founded in 1900 by the Russian national Ulubulevskij in the city of Harbin, and is now part of beer giant Anheuser-Busch InBev. Harbin is nicknamed “Ice City” cause of its long cold winter and its beautiful display of ice sculptures in December and January.

Harbin beer ice sculpture. Watch this video on YouTube.

On December 24 the above video, entitled “零下34度！年终巨献！惊爆你的眼球……!” was uploaded to the popular Chinese video sharing site Youku (优酷网). In the clip four Chinese citizens create an ice sculpture of Harbin’s Saint Sophia Cathedral by pouring Harbin beer on a square at a temperature of 34 degrees below zero or minus 29 Fahrenheit.

In 10 days time the video has been watched 1+ million times on Youku (优酷网) and has spread to other popular Chinese video sites such as Tudou (土豆网), 56.com, 6.cn (六间房), Ku6 (酷6网) and Joy.cn (激动网), where it’s viewed an additional 300,000 times. The 91 second video has no call to action in the end screen or refers to a promotional site.

It’s unknown if this video is created as a fan-made video or is initiated by an agency to create buzz for the campaign Media.asia recently reported on: wwwins Consulting Shanghai launches a digital campaign across major Chinese portals (Sohu, Sina, MSN, Tudou, Youku and Kaixin) to promote Harbin’s 2010 FIFA World Cup Campaign, which encloses a meet & greet competition with Dutch soccer legend Ruud Gullit (路德·古利特), the ambassador for Harbin’s 2010 FIFA World Cup campaign.

Beer market in China
China became the largest beer producer in the world in 2002. China’s beer production has reached 40 million tons per year, more than the production of 24 million tons by the United States, the world’s second-largest beer producer. Germany, which has a long history of beer production, produces 12 million tons of beer a year.

Source: 56minus1.com

Yes, this video is probably one of the most seen viral videos ever, with millions and millions of views and with EVERYONE talking about it and sure, it won several awards! But, is it really the best viral video ever??

Nike got everyone’s attention when they launched the viral video Touch of Gold featuring Ronaldinho, the best soccer player in the world (at that time), trying out his new Nike Gold shoes and amazed everyone by hitting the crossbar three times in a row. I remember everyone was talking about the viral video for ages! Discussing whether or not it was fake, was he really THAT good? And that was exactly the great thing about this viral! Everyone was talking about it and it let to huge online buzz and discussions.

But in my opinion this is not my favorite viral video ever, maybe because I’m not a big soccer fan. I can imagine if you are a fan it must be one of the best virals in history. I will share with you my two favorite viral videos. The first one is actually from my home country, Denmark, and I see that it made Brandrepublics top 10 list as number 6 – it is Dynamite surfing from Quicksilver create by Saatchi & Saatchi Denmark.

This video huge buzz in the media and especially the Danish media and the police was looking for suspicious people who could be behind this crime.

My second video I would like to mention is for Sony Bravia TV. This is great because it is just a simple, beautiful and well produced viral which in my opinon deserves some credit.

This is my personal favorite viral videos and I’m sure yours are different. Let me know which videos you think deserves some point to be on the list as best viral video ever – I’m sure I missed a few or ten

Last Friday (2009/02/06) people tried to create a UGC parody on the T-Mobile viral commercial. A Facebook call-to-action invited people to gather at Londen’s Liverpool Street Station at 19:00 hours to do a much bigger dance. The output and buzz you can see in this video…

T-Mobile UGC Viral Commercial: 12.000 people dance at Liverpool Street

The user created “mob log” initiated at Facebook was so successful that 12.000 dancers went to the station!! After 15 minutes police decided to clean sweep the station partly, since it was a bit crowded…

Here we see a combination of Viral, Free PR and Buzz. And look at the buzz worthy aftermath created by users. Facebook mobilized 12.000 people. And I know many marketers still don’t know for sure about virals and social media?!

If Oprah Winfrey, Pope Benedictus XVI and Barack Obama all have YouTube channels and Facebook pages… what would be the brand marketers reason not to understand his target audience?

Source: Dutch Cowboys