Forrester Research expects the online video marketing market to explode to $7 Billion by 2012, with a 72% compound annual growth rate! But measuring the effectiveness of online video campaigns is at the forefront of many a marketer's mind.
Nea......
Mitsubishi Motors celebrates the pan-European launch of their new Lancer Sportback and New Colt in a fully overboard and spectacular viral campaign On Your Mark. See the hilarious game trailer below...
The Japanese game show honors a typical J......
Feed Company, a Los Angeles-based online marketing agency, has conducted an online viral video survey of 40 executives at top U.S. creative ad agencies and media buying firms. The outcome: faced with a tough economic climate, marketers are seeking ne......
At the Accenture Innovation Awards 2007, social network Hyves was voted as the most innovative company in The Netherlands. Sellaband became the best innovative concept of 2007.
At the Accenture Innovation Awards 2008, our viral tracking technolog......
Nike is celebrating female athletes with a new Pan-European campaign entitled "Here I am", designed to encourage young European women and girls to participate in sports and to develop greater self-confidence and self-empowerment.
In the 'Here ......
Dutch leading telecom company KPN won awards in 2007 with its Goeiemoggel campaign. In the campaign 'miss spellings' in text messages created hilarious scenes. Now KPN launches a sequel: Dongel campaign. See Aad, Huug and Antoine in this new Dongel v......
JupiterResearch recently reported that, even with a lousy economy, the amount of money spent on online advertising should continue to grow at double-digit rates all the way through to 2013. A no brainer. Since online should do better than offline adv......
A witty and clever viral spoof commercial starring celebrity chef Gordon Ramsay, will surely spread fast. Watch the brilliant spoof created by Rebel Virals for online recruitment website Caterer.com
The "Little Gordon" viral went live on YouTu......
Portuguese soft drink brand Sumol has launched UGC campaign Sumol Best Tricks, to strengthen the bond and create engagement between the brand and youngsters, using video clips with skate icon Ruben Gamito and BMX star Miquel Cardoso.
The main......
FiteSelektor, Dubai's first Mixed Martial Arts (MMA) tournament makes its debut in Dubai WTC on March 13 and anticipates a turnout of 3,500 people. With the introduction of SMS voting, and Quatro Fite for the first time ever in the history of MMA, Fi......
Heineken is doing great brand and sponsorship activation with it's Star Final campaign. The 360 campaign is fuelled by an online campaign, a viral video, social media optimization, an interactive game and a buzz toolkit.
Football fans all ove......
GroupM, part of WPP Group plc, has announced on Thursday February 7, 2008 that it has acquired LaComunidad, a leading Dutch interactive agency in viral and social media campaigns, also responsible for developing the viral tracking technology ViralTra......
Like Unilever with their viral campaigns Dove Evolution and Dove Onslaught, also KLM Royal Dutch Airlines is tapping into viral and social media optimization again. Not very strange if, you take a look at the very successful viral campaign KLM Fly Fo......
In November 2006 KLM Royal Dutch Airlines flew to viral success with it's Fly For Fortune campaign.
A Pixar alike viral movie trailer was targeted with social media planning and naturally seeded by SocialMedia8 and dominated the social universe, ......
Okay, it might seem a bit strange a 22 year old student is being called CEO or can't mention specific examples of succesful virals seeded by his company.
But in the CNN video interview below, The CoMotion Group's CEO Dan Ackerman Greenberg tells......
About 4 weeks ago I wrote about Dove Onslaught, the latest viral Dove commercial launched by Unilever.
Filmmaker Rye Clifton has created a video called: 'Talk to your daughters before Unilever does'. Rye is pointing out that one company believes ......
The Dove Evolution viral internet commercial reached millions of women online. And I think the Dove Onslaught viral commercial will hit millions again in no time! These moral campaigns created by Ogilvy seem to have the ability to get buzz fast. And ......