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Online Video Marketing Explodes To $7 Billion!!

Forrester Research expects the online video marketing market to explode to $7 Billion by 2012, with a 72% compound annual growth rate! But measuring the effectiveness of online video campaigns is at the forefront of many a marketer's mind. Nea......
Related tags: branding_strategies, cagr-72%, creative_agency, creative_skills, effectiveness_measurement, forrester, forrester_research, greatest_challenge, incubation_period, interactive_marketing, lacomunidad, marketer, marketing_channels, marketing_tool, measurement_problem, online-marketing-explodes-to-$7-billion, online-video, online-video-marketing, online-video-report, performance_problem, power_technology, tracking_technology, video-budgets-increase, video-effectiveness-measurement, video_marketing, viraltracker, world_leader, wpp

Mitsubishi: Great Viral Campaign 'On Your Mark'

Mitsubishi Motors celebrates the pan-European launch of their new Lancer Sportback and New Colt in a fully overboard and spectacular viral campaign On Your Mark. See the hilarious game trailer below... The Japanese game show honors a typical J......
Related tags: automotive, car-virals, cars, colt, game_trailer, hilarious_game, japanese-gameshow, lancer_sportback, launch, lbi, lostboys, mitsubishi, mitsubishi-colt, mitsubishi-lancer-sportback, mitsubishi-motors, mitsubishi_motors, oer, on-your-mark, onyourmark, socialmedia8, viral-gameshow, viral-marketing, viral-videos, viraltracker

Viral Video Marketing Budgets To Increase

Feed Company, a Los Angeles-based online marketing agency, has conducted an online viral video survey of 40 executives at top U.S. creative ad agencies and media buying firms. The outcome: faced with a tough economic climate, marketers are seeking ne......
Related tags: 2009, ad, agency, benchmark, brand_engagement, budget, campaign, company, feed, marketing, metrics, production, reporting, research, results, seeding, spending, success, survey, tracking, video, videos, viral, viraltracker

Vote ViralTracker In Top 50 Innovation Awards

At the Accenture Innovation Awards 2007, social network Hyves was voted as the most innovative company in The Netherlands. Sellaband became the best innovative concept of 2007. At the Accenture Innovation Awards 2008, our viral tracking technolog......
Related tags: 2008, accenture, best-innovative-concept, blue_tulip, dutch, eternal_fame, holland, hyves, innovation-award-2008, innovation-awards, innovation_awards, innovation_event, innovative_company, innovative_concepts, netherlands, please_vote, rest_of_our_lives, sellaband, the-netherlands, tracking_technology, viral-tracking-technology, viraltracker, vote-for-viraltracker

Maria Sharapova Stars In 'Here I Am' Nike Ad

Nike is celebrating female athletes with a new Pan-European campaign entitled "Here I am", designed to encourage young European women and girls to participate in sports and to develop greater self-confidence and self-empowerment. In the 'Here ......
Related tags: ads, animation, atlethes, commercial, commercials, delphine-delsalle, here-i-am, judo, jumper, maria-sharapova, nicola-sanders, nike, nikewomen, simona-la-mantia, socialmedia8, sport, sports, stink-digital, tennis, triathlete, viral-marketing, virals, viraltracker, women

KPN: Goeiemoggel Sequel 'Dongel Campaign'

Dutch leading telecom company KPN won awards in 2007 with its Goeiemoggel campaign. In the campaign 'miss spellings' in text messages created hilarious scenes. Now KPN launches a sequel: Dongel campaign. See Aad, Huug and Antoine in this new Dongel v......
Related tags: aad, dongel-campaign, dongelen, goeiemoggel, goeimoggel2, hilarious_scenes, kpn, kpn-dongel, kpn-goeiemoggel, media-republic, mindshare, mobile-internet, n=5, natural-seeding, seeding, sequel, socialmedia8, spellings, telecom, telecom_company, text_messages, video_trailer, viral-seeding, viraltracker

Video Ads Gain 22%, Static & Search Ads Lose

JupiterResearch recently reported that, even with a lousy economy, the amount of money spent on online advertising should continue to grow at double-digit rates all the way through to 2013. A no brainer. Since online should do better than offline adv......
Related tags: 1_billion, accountability, amount_of_money, budgets, classified_advertising, display_advertising, economic_problems, google, jupiter, jupiter-research, lost_22, marketers, maturation, no_brainer, online-advertising, pay_per_click, print_advertising, search-enige-marketing, search_advertising, search_market, text_ads, video-trend, video_advertising, viral-internet-commercials, viraltracker

Caterer.com: Gordon Ramsay Viral Spoof 1 & 2

A witty and clever viral spoof commercial starring celebrity chef Gordon Ramsay, will surely spread fast. Watch the brilliant spoof created by Rebel Virals for online recruitment website Caterer.com The "Little Gordon" viral went live on YouTu......
Related tags: caterer.com, celebrity_chef, chef_gordon_ramsay, easter-chick-viral, facebook-anthem-viral, gordon-ramsay, rebel-virals, spoof, the-painted-man, uk, viral-cases, viral-internet-commercial, viral-spoof-commercial, viral-video-tracking, viraltracker, vspot, youtube

Sumol: UGC Campaign 'Best Tricks' In Portugal

Portuguese soft drink brand Sumol has launched UGC campaign Sumol Best Tricks, to strengthen the bond and create engagement between the brand and youngsters, using video clips with skate icon Ruben Gamito and BMX star Miquel Cardoso. The main......
Related tags: bmx, bmx_star, campaign_concept, extreme_sport, e_mail, media_advertising, media_campaigns, media_optimization, mindshare, miquel, miquel-cardoso, portugal, portugal_spain, ruben-gamito, seeding, self_replication, skate, sma, socialmedia8, social_origins, soft_drink, stranger, suits, sumol, sumol-best-tricks, ugc, video, video_clips, viral, viraltracker, viral_videos, youngsters

FiteSelektor: The Mixed Martial Arts (MMA) Viral

FiteSelektor, Dubai's first Mixed Martial Arts (MMA) tournament makes its debut in Dubai WTC on March 13 and anticipates a turnout of 3,500 people. With the introduction of SMS voting, and Quatro Fite for the first time ever in the history of MMA, Fi......
Related tags: buzz, community, dubai, fighting, fightselektor, fiteselektor, k1, kickboxing, lacomunidad, media, mixed-martial-arts, mma, mma_event, quatro-fight, seeding, smo, social, social-media, viral-campaign, virals, viraltracker

Heineken Launches Viral 'Star Final' Campaign

Heineken is doing great brand and sponsorship activation with it's Star Final campaign. The 360 campaign is fuelled by an online campaign, a viral video, social media optimization, an interactive game and a buzz toolkit. Football fans all ove......
Related tags: beer, bloggers, branding, buzz, buzz-toolkit, campaign, creative, digital, fabrique, football, footballgame, free, games, gaming, heineken, lacomunidad, media, optimization, passion, smo, soccer, soccer-game, social, socialmedia, star-final, starfinal, uefa-champions-league, uefachampions-league-moscow-final-2008, virals, viraltracker

WPP's GroupM Acquires ViralTracker

GroupM, part of WPP Group plc, has announced on Thursday February 7, 2008 that it has acquired LaComunidad, a leading Dutch interactive agency in viral and social media campaigns, also responsible for developing the viral tracking technology ViralTra......
Related tags: acquisition, groupm, lacomunidad, social_media, tubemogul, video_analytics, vidmeter, virals, viraltracker, viral_marketing, visible_measures, wpp

KLM Launches Viral Campaign Stop The Hassle

Like Unilever with their viral campaigns Dove Evolution and Dove Onslaught, also KLM Royal Dutch Airlines is tapping into viral and social media optimization again. Not very strange if, you take a look at the very successful viral campaign KLM Fly Fo......
Related tags: klm, klm-royal-dutch-airlines, klm.com-hassle-free--hassleitis, lacomunidad, mediaedge:cia, mike, stopthehassle, tribal-ddb, viral-campaign, viral-commercial, viral-marketing, viraltracker

KLM: Great Viral Success With Fly For Fortune

In November 2006 KLM Royal Dutch Airlines flew to viral success with it's Fly For Fortune campaign. A Pixar alike viral movie trailer was targeted with social media planning and naturally seeded by SocialMedia8 and dominated the social universe, ......
Related tags: blogs, campaign, case, dutch, effie-award, esprix, eyeballs, fortune, game, games, gaming, ging, imc-europe-award, klm, klm-flyfor-fortune, klm_royal_dutch_airlines, lacomunidad, launch, marketing, media, media_planning, media_space, movie, natural-seeding, netherlands, pagerank, paid-seeding, pixar, publicis-dialog, royal-dutch-airlines, royal_dutch_airlines, seeding, social, tracker, trailer, universe, video, videos, viral-case-study, viral-tracking, virals, viraltracker

CNN Video Interview: How Video Goes Viral

Okay, it might seem a bit strange a 22 year old student is being called CEO or can't mention specific examples of succesful virals seeded by his company. But in the CNN video interview below, The CoMotion Group's CEO Dan Ackerman Greenberg tells......
Related tags: ackerman, advertising_agencies, case_studies, ceo, cnn, commercial, commercials, comotion, go, greenberg, interviews, marketers, marketing, media_optimization, old, outstanding_technology, search_points, seeding, shocking, social, things, traditional_s, uploading, videos, virals, viraltracker, viraltracker.com, viral_s, www_, _, _agencies, _optimization

Unilever's Dove Onslaught Meets Backlash?

About 4 weeks ago I wrote about Dove Onslaught, the latest viral Dove commercial launched by Unilever. Filmmaker Rye Clifton has created a video called: 'Talk to your daughters before Unilever does'. Rye is pointing out that one company believes ......
Related tags: axe, axe_bases, babes, bikini_clad, dove, dove_onslaught, evolution, filmmaker, knowing, madison_avenue, onslaught, pointing_out, unilever, viral, viraltracker, viral_commercial, viral_commercials, writhing

Dove Onslaught: Will It Hit Millions Again?

The Dove Evolution viral internet commercial reached millions of women online. And I think the Dove Onslaught viral commercial will hit millions again in no time! These moral campaigns created by Ogilvy seem to have the ability to get buzz fast. And ......
Related tags: dove, dove_onslaught, evolution, unilever, viral, viraltracker, viral_commercial