And did both JibJab and OfficeMax managed to keep their Elf Yourself campaign fresh? Read along!

Elf Yourself
For the people not familiar with Elf Yourself, here’s a small wrap-up. Elf Yourself is a Christmas holiday application where people can transform themselves and other ‘victims’ into elves.

With that they are able to participate in the most wicked dance moves, which is obviously quite hilarious! The application makes nifty use of upload opportunities. You can use photos in any range, as long as it has a face in it.

You can use photos stored on your computer, make a new one by using your webcam or just by logging in to Facebook to get that perfect face.

 
In terms of usability, the creators did a very good job. Select a photo, enhance it and position the mouth area for some serious mouth movement and the quality time can begin. After these seconds lasting procedure you are ready to see yourself (and others) in dances, varying from Funk, Hip Hop, Country, Classic and 5 other brilliant settings.

To keep the Elf experience alive, the mostly brilliant results can be shared through email, Facebook, Twitter or with an embed on your owned media. Was your creation that brilliant, then you might want to download it (costs $4.99), since online versions will be erased starting in January.

Did you made a creation close to epic? Elf Yourself makes it tangible for you with their online store.

Gift items include ceramic mugs, mousepads, playing cards, puzzles in tins, magnets, posters, collectable ornaments, DVDs and print greeting cards – each personalized with your ElfYourself photos.

Elf Effect
CMOs should be tuned in right now. What can a non-business connected campaign do for your brand, in terms of awareness, preference and purchase intent?

Well, earlier editions reported at least 180 Million visits and 123 Million faces were used for the actual application.

So that made Elf Yourself no longer a stack of gold but much more the mother load. OfficeMax saw a 190% increase to its web-traffic and a sustained a steady increase in online and walk-in sales.

In 2010, Julie Krueger, senior vice president of e-commerce and direct marketing at OfficeMax, titled Elf Yourself as a “gift from OfficeMax to their consumer”. 

David Berkowitz, senior director of emerging media and innovation at interactive marketing firm 360i, said that even if there’s no logical connection to anything OfficeMax sells, the program works from a name-recognition standpoint. “It gets their name out there.” And with more than 180 million visits, you definitely can be sure of that.

OfficeMax

OfficeMax Incorporated (NYSE: OMX) is a leader in both business-to-business office products solutions and retail office products.

The company provides office supplies and paper, in-store print and document services through OfficeMax ImPress, technology products and solutions, and furniture to consumers and to large, medium and small businesses.

OfficeMax customers are served by approximately 35,000 associates through direct sales, catalogues, e-commerce and more than 900 stores across the USA.

JibJab

JibJab is a digital media company dedicated to making funny things worth sharing since 1999. The company consists of the best artists, comedians, writers, musicians, performers, technologists and business people to produce world-class original entertainment on the Internet.

Want to get started and make a Elf Yourself creation yourself? Click here!

What was your experience with ElfYourself? Let us know!

Why do we focus at China and video? Well, simply because a few remarkable things happened recently. Things that made us even more curious. Things that we had to dive into.

Stick around to get the insights…

Remarkable event #1, I need to explain to you.

6 Weeks ago we seeded some videos across the globe. China was one of the target markets. Based on the videolytics and social metrics ViralTracker showed us, we detected a large number of views at 5 Chinese video portals that allow UGC.

ViralTracker measures videos across millions of blogs, social sites, YouTube and over 500 other video sharing portals. So its dashboard provides much broader insights than i.e. YouTube analytics. Why? Well, simply because there is more to explore than YouTube, when it comes to online video.

We marked those 5 video portals red for you in below graph.

A deeper dive shows that China’s online video market is really maturing. The China online video market total reached 1.48 billion Yuan revenues in Q2 2011, which equals about $230 Million.

So it’s safe to assume that online video spend in 2011 in China will be somewhere around $900 Million to $ 1 Billion in 2011.

But how is this spend divided per industry? That data you can find in below graph: Top China Online Video Advertisers by Category in Q2 2011.

Global display and online video spend will be $200 Billion by 2020, Google’s Eric Schmidt recently stated. We will try to find out how much China’s display + video spend is in 2011, so you will be able to compare China to the rest of the world.

Remarkable event #2, will need some explanation as well.

In August 2011 Tudou, one of China’s leading video portals launched a new online video advertising format called AdSelector with VivaKi, the digital media operations of the worldwide Publicis Groupe.

For AdSelector, see the visual below.

AdSelector allows users to select their preferred video advertising before watching a program. Since including pre-roll, a small trailer of advertising, has become the standard and the most popular video ad format globally, Tudou has worked closely with VivaKi to enhance the experience and introduce this innovate format by giving users more choices.

The AdSelector format had been tested in the US market and is already applied by Hulu. As an expanding initiative, Publicis is introducing the new format and collaborating with top media partners in selected markets to test and collect more case studies.

Top tier brands such as GE, Lancôme, General Mills, Dettol and Veet joined the AdSelector roll-out on Tudou.com.

Warning, warning, warning:
I do applaud Tudou’s AdSelector. But to leading video portals like Tudou, YouTube and Hulu – and especially too many CMOs – I would like to state: please be extremely careful with serving too many intrusive pre-roll video commercials!! Why?

I know, TV advertising has poisoned us for over 60 years with it’s by nature interruptive, distracting, selfish and one-way mind-jacking. But the internet is not TV!

Just like social media and social networks demand a different approach and DNA from CMOs. In a social environment brands need to brag less about themselves. Maybe they should even think about digital branding in a whole different way than TV?!

Maybe, just maybe around the video is a great idea for branding too? It’s certainly less intrusive than pre-rolls only. And much more targeted due to the fact that the videos are shown based on a search query (tags / keywords) initiated by the consumer!

Think about that, same powerful video targeting and pull effect as Google Ad Words. Great for branding, or should I use a name you know from TV? Non spot or online video bill boarding? That might sound more familiar?

Yes I’m talking about: around the video (branded skins) every now and then. So YouTube, Hulu and Tudou, if you are reading this: there is more to explore than pre-rolls. Connect to us if you feel you should load balance the intrusiveness on your platforms. But only if you can think long term…

So to CMOs that are considering to buy Facebook likes, bribe bloggers or to launch another flight of intrusive pre-roll video commercials – think again! Is this your best possible way to build great brand experiences?!

Think about what is expected in online and social environments. Pls do that before you start firing away another flight. Try to think about the internet and the rules of engagement here.

Also try to keep your eyez on the prize: If your brand is your most valauble asset, could you think long term too? As CSO, I do believe that average people only talk about details and small things. Average people walk with their head down; they do not see the bigger picture.

I do believe that open minded and great people, tend to talk about great ideas. So I do expect great CMOs to walk with their head up, so they will keep seeing the bigger picture.

And that they will be able to look beyond “flights” and campaigns. CMOs need to see long term programs and strategic long term brand programming. And lately, I have been in to many narrow minded marketing and media meetings.

So my advice as CSO to leading CMOs would be: If you really like to build your brand into a love brand, remember this post, and this phrase: It takes an architect to vision and build cathedrals, everything else is just bricks in a wall…

Source: China Internet Watch and ViralTracker.

If a young adult with nothing but a video camera and his imagination can achieve success on YouTube, so you can your brand…

Entertain

Shane Dawson has an ensemble of characters with eccentric personalities who are woven into his story-lines to create laugh out loud videos. Don’t let the “homemade” aspect of his videos fool you. Dawson spends many hours coming up with funny skits and does an excellent job of acting out his characters, which include Shanaynay, Ned the Nerd, and S-Deezy.

“It’s about pleasing the audience and making them feel like they subscribed for something,” says Dawson.

Be Genuine

Shane has cried in front of the camera on multiple occasions. His troubled past (he was 150 pounds overweight in high-school and was abused by his alcoholic father) is endearing and brings him down to earth. In his videos Dawson often makes fun of himself and has a care free, humble personality, which makes him likable. On his fan base, Dawson says, “I feel like they’re my friends and I really care about them.”

Encourage Feedback

At the end of most of his clips Dawson encourages his viewers to comment in the comments sections of his videos or take make a video response. By encouraging community interaction of his content, Dawson is making his audience invest in him, which leads to a loyal fan base.

Market Yourself

Dawson knows that entertaining content alone is not enough to generate traffic , which is why he creates videos, which relate to already popular topics. Take a look at Shane Dawson TV’s 5 all time most viewed videos and you’ll notice a pattern of his video targeting popular topics…

FRED IS DEAD!

Click here to view the embedded video.

LADY GAGA TRIED TO KILL ME!!

Click here to view the embedded video.

“TELEPHONE DUDE’S VERSION”

Click here to view the embedded video.

TWILIGHT NEW MOON: BLOOD

Click here to view the embedded video.

LAST FRIDAY NIGHT *SPOOF* KATY

Click here to view the embedded video.

Although the actual content of some of his videos only slightly relates to their respective titles, the sensationalist looking titles lure his viewers in and, by the time his videos are over, his watchers are not disappointed.

Shane Dawson never expected to be as popular as he is now, with other 2 million subscribers. Too many people or brands focus on “becoming famous” or “being well known,” when they should be focusing on the actual product they are selling. So, if you’re a brand, forget about becoming a YouTube sensation over night and focus on what kind of value your can bring to a YouTube audience.

If you’re a website selling the latest electronics, make video reviews of the latest electronics. If you’re someone who has a skill (singing, comedy, drawing, dancing, etc.) make a video, which entertains or informs your audience in a compelling way.

Nickolay Lamm is an internet marketing specialist who manages InventHelp Scam Watch and other web properties.

The trailer was uploaded on 22 May 2011. Due to a pretty poor seeding, distribution and outreach strategy, it took very long before this stunning trailer hit its viral tipping point.

The trailer has now broken through all clutter on YouTube, and has been watched over 6 million times. But this trailer has much greater potential; it should have been a weapon of mass affection much earlier.

So although I was stunned, and horrified about the distribution approach and lack of buzz around this trailer, I would like to give two thumbs up for the branding and creative power…

If you have seen a few episodes of Primeval, you will recognize how spot-on this trailer really is: very engaging, and with the same stunning special effects as in the series. And if an experience is all the way, I would like to say: now that is spot-on viral branding.

In the old days, broadcasters and entertainment companies used TV trailers, billboards and magazine ads to promote their new TV series and movies.

But let’s be honest: what can top an interactive video and gaming experience like this?

Print could never ever even offer an experience close to this. Innovative digital OOH however, nowadays can offer similar full motion and interactive experiences though.

But the point I’m trying to make here is this: This is how advertising is supposed to be. Offering people a ride in that “flight simulator“.

Why? Because great experiences these experiences are the stories we have to share with our peers. It’s a must do thing, and simply no way out. And that is what CMO’s to often forget to add to their advertising: great experiences.

Let’s be honest: lame ads and lousy TVc’s that are talking at people, they do not offer people engagement. And without engagement, there will be no buzz, no viral and no advocacy.

And that my dear CMO’s, is not hip, hot or happening. It goes back to the days where Adam met his “bitch” Eve.

So my take-out for this weekend: Engagement is not a buzz word. Engagement is the must have ingredient for storytelling.

I’m very curious: How did you like this Primeval experience?

And, how many views do you think this trailer will have on its counter at the end of 2011? 10 Million? 30 million? 50 Million?

Thanks for the tip, Maarten at LaComunidad.

There have been some other infographics comparing the sites to a high-school yearbook or presenting them as an artistic impression.

Each is unique with its superpowers, strengths and weak spots, some know each other and get along, some doesn’t. Enjoy the comparison of some social networks based on number of active users, reach, usability and cutting edge!

To which superhero character would you compare your favorite social network? Or maybe a villain?

Source: freestyleinteractive.co.uk

This week’s Viral Friday #1 position goes to Nissan – Pôneis Malditos (damn ponies) which are not much of a help under the hood of your car. The #2 goes to Real Apes and Rise of the Apes Mashup, are you looking forward to check the monkey pavilion in your local zoo this weekend? And on the 3rd position are Ryan Reynolds & Jason Bateman promoting The Change-Up movie in a, let’s say, unconventional way.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

Get our ViralBlog asset: the Viral Friday Widget! By default the widget shows you the latest Viral Friday, but it’ll also show you the seven most recent postings on ViralBlog.

1. Nissan – Pôneis Malditos

Click here to view the embedded video.

All drivers know, that it’s horse power that matters. So what do you want in your car? Horse power or pony power? Maybe they’re cute, but let’s face the truth, useless. Nissan promotes it’s powerful Frontier with this video with more than 6 million views in a week. How could it happen? Maybe because if you don’t forward the video to ten people, you’ll get the “curse of the pony”!

2. Real Apes And Rise Of The Apes Mashup

Click here to view the embedded video.

We had the viral Ape with AK-47 in Viral Friday a few weeks ago, here comes the mashup trailer for the movie Rise of the Planet of the Apes with 2 million views in 4 days. The movie is already out, curious about it.

3. Ryan Reynolds & Jason Bateman – The Change-Up

Click here to view the embedded video.

The idea of two guys switching roles is not that new concept, we’ve seen it before, but it is still more or less appealing. The promotion of the The Change-Up with Ryan Reynolds and Jason Bateman kicked in with a 1,3 million views since the 2nd of August.

4. O365 MGX Copy

Click here to view the embedded video.

A mailman never opens an envelope and reads the mail, right? It’s a secret and the conversation should be only between the sender and the recipient. Is it really so? Not for the GmailMan! It’s being said that Microsoft is behind it and surfaced just as Google launched its Email Intervention. The GmailMan with 700.000 views is a creepy dude, isn’t he?

5. ipadheadgirl

Click here to view the embedded video.

A girl walking down the Bryant Park in New York, nothing uncommon. With 4 iPads on her head? Wait, wat? The viral promo for Cosmos’ new iPad-only magazine for men is a cool one and hit almost 700.000 views in 5 days.

]]> http://www.viralblog.com/viral-friday/viral-friday-damn-ponies/feed/ 2 http://www.viralblog.com/online-social-video/about-youtube-the-indian-the-dead-horse/ http://www.viralblog.com/online-social-video/about-youtube-the-indian-the-dead-horse/#comments Sun, 31 Jul 2011 10:45:41 +0000 Igor Beuker http://www.viralblog.com/?p=19329 Thank you YouTube. For drawing big brands out of the box and onto the web. But will you monetize social video advertising from here? Or will your premium content strategy finally turn you from perish to profit?

Besides Google, who else in the ecosystem should really care about social video advertising? Maybe leading brands like Coca Cola or P&G – and global networks like WPP and Omnicom?

Global social video advertising spend will be massive and grow from around $1,5 Billion in 2011, to around $7 Billion by 2015. This forecast comes fromIAB, Nielsen and eMarketer. But not all social video spend is on their radars yet…

Big brands like Unilever and T-Mobile have understood TV Commercials, Audience buying and GRPs for decades. So should we really be surprised that social video advertising will be massive soon? Both brands already pushed 66 Million paid video views each -onto the web- in Q2 2011.

Internet veterans know that ‘new’ internet revenue streams can be off our radars for quite a while. And the same goes for social video spend. Most of that is still being booked under Display advertising at IAB and Nielsen. And if they do not publish it, how will you get it on your radar?

However, if objects are still off our radar, does it mean they do not exist? Declaring them UFOs could also be called pretty stupid defensive tactics.

Even in the cold war it’s all about having accurate intelligence. Realtime ‘intel’ preferably, without latency. And certainly not latency like months or years!

So CMOs that are trying to re-engineer their brand, make sure to embrace social video as a meta trend. Use a videolytics and full social metrics technology like ViralTracker, to get your social video ‘intel’ right.

Other meta trends to watch in the social space are F-Commerce (your shop in Facebook), Social TV, and Social Gaming. And Mobile is your targets’ next gateway to brands, communities and commerce.

So adjust your radars. Since social video is happening with the speed of light. In 2011 leading brands will be serving 10 to 15 Billion paid social video views. So be pro-active and embrace the meta trends. Don’t fall for the surprise attack.

Now back to YouTube.

Since Google acquired YouTube, consumers have been massively broadcasting themselves. But the Millions of eyeballs have never been properly monetized by YouTube.

Why not?
Simply because YouTube lacks strategic commercial brainpower in the field of media and advertising. They are in huge need of a smart Chief Strategy Officer and a Chief Revenue Officer.

But there might be hope for YouTube. Why?
Because Google is building the largest Display and Video Ad Exchange in the world, which includes Audience buying and RealTime Bidding (RTB). And this will certainly make Google a significant player in Display and Video.

But, Video and Social TV are fields Google just does not seem to understand. They might get Google TV right the 3rd or the 4th time. But for now, Google TV is perceived as a piece of crap by many, something that should have stayed offline.

And Google+ has indeed gained a lot of buzz and users lately. But when people start comparing Google+ to Facebook I think: come on, you can’t be really serious about that?!

Google is becoming to look like Greedy Gordon Gekko. And it will really need to re-think its strategic long term approach.

Google, have you really forgotten about the nature of Internet? The Web is owned by the people, not by media owners. People might eventually hate Google’s strive for intrusiveness.

People simply will not accept all the intrusive pre-roll commercials that are blocking the UGC videos they really wanted to see. So Google, your greed is not good. You should load balance your pushy TV commercial approach, because we will massively zap away from your web properties. The Web is not TV.

So do not only push commercials in front of our UGC video content. Do not push your overlays at each web video. It’s simply too intrusive for consumers.

Try to work around the video every now and then. That approach will be more relevant for branding and much less intrusive for users. Google, if you are that eager to claim TV ad spend, look at TV Billboarding and Non Spot TV as well.

An example of around the video or branded skins can be found below. It can be offered very relevant and based on keywords, but way less intrusive. So consumers do not have zap away to avoid another one of your intrusive pre-roll commercials.

If for example Go Fast would buy 500 Million skinned views (branded billboards around the video) – targeted at UGC videos that are tagged with i.e. ‘extreme sports’ – Go Fast might increase it’s aided awareness with +20 in one year. Go Fast might even get a brand lift up to Red Bull levels this way, in a period of 12 months.

Just try it with MetrixLab and see what happens within the exposed target audience. Go Fast might turn from mindshare into heartshare, this way?

And, skinned videos would make YouTube money. And that might fulfill Google’s greedy need for ‘money speed’.

Branded skins would make brands more engaging and less intrusive. And less intrusiveness would make more consumers happy. It could be really simple, to create a triple win like this. But it would need strategic brainpower.

But YouTube is already pursuing the large TV budgets.

Talks of providing $2M-$5M seed funds to agents and producers (Endemol, Howcast, Electus etc) who commit to episodes. So YouTube’s new pitch is: want to buy a web series for $3.5 Million?

Some examples to make the story tangible and concrete?

YouTube has pitched advertisers on funding big-budget web shows featuring stars like Kobe Bryant, Lady Gaga and “Dancing with the Stars” host Brooke Burke, asking millions of dollars to make them happen. The pitches are part of YouTube’s foray into Hollywood for polished, TV-style web video that can attract the kind of advertisers that devote most of their ad budgets on TV.

The concepts were pitched as branded entertainment, shows created for or in conjunction with advertisers. YouTube is separately trying to seed the market for professional web video by funding as much as $5 million in startup costs for producers to create YouTube content channels around advertiser-friendly categories like food, fashion, sports and comedy.

The celebrity shows that YouTube recently proposed to advertisers – so called YouTube Originals -would make the video site, best known for user-generated content and music videos, look more like a traditional TV network than ever before, according to pitch documents obtained by Advertising Age.

For instance, says Ad Age:

“Dream Makers,” a series in partnership with “Big Brother” producer Endemol that would feature Los Angeles Lakers star Kobe Bryant rewarding “outstanding young people” with with the “dream of a lifetime.” YouTube is asking marketers for $1.7 million to exclusively sponsor a run of six to eight five-minute episodes.

“The Incubator,” a series from Ben Silverman’s Electus featuring 36 short webisodes with 10 entrepreneurs as they turn ideas into businesses. The price tag: $3.5 Million for six months of exclusivity.

And, most ambitious, a live Lady Gaga concert in New York proposed for 2011, streamed on the web through YouTube and Vevo. Price tag to sponsor the one-off event? Nine Million dollars for a sponsorship along with Samsung, including a presence on Lady Gaga’s YouTube channel and Facebook page.

Some of the series pitched by YouTube will never see the light of day, or a studio may opt to get their own sponsorship and proceed on their own. Some have already come to fruition: Howcast’s “Chief Household Officer,” pitched by YouTube as a 10-week series for $2.8 Million, is running on YouTube with a sponsorship deal from HP.

YouTube has been in the branded entertainment business for some time, but its involvement in selling the shows and working with Hollywood studios signal new ambition to win major marketing budgets. Indeed the price tags suggest YouTube is seeking higher ad rates than seen typically on TV.

Assuming YouTube can deliver a hefty 100 million views to a series for $3.5 Million in six months, that’s still a cost-per-thousand viewers of $35, higher than a typical TV ad rate of $20, and more in a league with Hulu, which sells TV spots on the web for $40.

YouTube can’t be faulted for a lack of ambition. Top YouTube execs like to say they’re creating the next generation of cable TV, built and scaled for the web. But instead of 500-odd channels on TV, YouTube is making a play for the “next 10,000,” appealing to all sorts of niches and interest groups.

While not unheard of, YouTube’s asking price is significantly higher than the typical budgets for web series. If YouTube can get its asking price, it will change the economics of online video and add another significant player in the market, along with Hulu, Netflix, and perhaps soon, Amazon.

“Every time you see a YouTube or Hulu or Netflix move into original content creation, it’s more opportunity for brands,” said one agency exec to Ad Age. “It’s a bigger playing field and more ways to reach an audience.”

A very interesting piece of work Advertising Age, thank you for sharing those insights with us.

Back to Google.

Should we give Google more hints for free here? I guess not. I do like many of the Google services, but I think the Greed is not good.

Google really respected the heart and soul of the Internet for many years. Google seems to be in last phase of its transformation from being a humble underdog, towards becoming an arrogant greedy monster?

I can at least understand why more people state: Google, turned from friend to frenemy. And might soon become the Web’s and consumers largest enemy.

Back to YouTube.

Are you sure that pursuing the TV budgets is the smartest strategic commercial idea available?
Are you sure you are on top of the latest digital meta trends? In some markets TV budgets are already lower than Online revenues…

I know it’s a very small market. Almost perceived as a Zoo. And that’s true in many ways. But the Netherlands – country of tulips, wooden shoes and windmills – might be a benchmark to your strategic team. If you have one.

The Netherlands has been the pilot market for music and bands for decades. If successful in that small Zoo, success will be guaranteed in other markets as well.

The Netherlands has also been the first country in the world with a very successful Social TV format called: The Voice of Holland. The format was created and produced by John de Mol’s Talpa. And broadcasted on RTL.

Soon Talpa sold its format to the BBC in the UK and to the USA. Most likely the UK and US broadcasters will leave out the so successful Social Interactions and Second Screen.

But the Netherlands seems to offer more very interesting benchmarks…

The advertising revenues in our small, crazy Zoo for example. Net TV spend in 2010 in the Netherlands was € 863 Million.

The Net Online spend (inc. search, display, video etc) in 2010 in the Netherlands was € 962 Million.

So Online topped TV with € 99 Million in 2010.

So depending on your own strategy and vision: do you see countries with borders or markets with opportunities? So let’s assume other markets might follow, would it be smart that structure would follow strategy?

Should YouTube be chasing TV budgets? Or focus at Online? Why do I get the feeling that your mediocre Chief Strategy Officers are stuck at tactical planning. Maybe the YouTube CSO team, should plan a trip to the Zoo called: the Netherlands?

And about the intrusive approach, Google you start to look like cowboys. Cowboys that are rushing for gold, chasing away the Indians.

Remember the Indian and the Dead Horse strategy?

Some insights from the old Indian story: When you notice you are riding a dead horse, get off!

However, in corporate life, we often seek another strategy, to deal with such a problem:

We look for a bigger whip
We change the rider
We tell that we have always ridden our horses this way
We establish a committee that will analyze dead horses
We travel to other places, to see how they ride dead horses
We create a task force that will study ways to get new life into dead horses
We hire outside experts who to profess to know how to ride dead horses
We develop a training program that teaches employees, how to ride dead horses better
We benchmark our dead horses to other dead horses
We send out RFPs to see if there are cheaper dead horses available
We establish a separate profit center for our division dead horses
Next we will spend a fortune on advertising, to promote dead horses

Well, I am aware that the Cowboys survived. And most Indians did not.

But I really hope that the land called ‘the Internet’ will keep some of its nature and heritage. So we can all keep living our lives in harmony, enjoying that same piece of land…

Source: IAB, eMarketer, Advertising Age

That’s a great description Wikipedia! Did you get that from Chickipedia? Anyway, I (accidentally) bumped into 3 video’s today which are perfect to put the theory to the test. Yes, I know what you’re thinking: “I already know the outcome of the test”. Just imagine it’s just a fun way to post some great viral videos!

1. Primitive – Have A Yummy Summer!

2. The Club Seat Girls

3. Skittles’ Newlyweds – The sweetest honeymoon ever!

Conclusion: Yes it works

Have a look and if your answers are usually less than 140 characters, you use a lot of “LOLs”, “OMFGs” in off-line conversation, well…we have some bad news for you.

The infographics created by Column Five shows a social media addiction in a relived way even though some users should really “get a life” and turn off their gadgets for a while.

Which social media channel is the most addictive to you? Is it difficult to wake up without checking twitter, Facebook, Google+ even before you brush your teeth?

In my opinion, the first 2 videos are better, especially video technically speaken. The music in this new version is a bit lame. But the facts in figures in this latest version keep blowing your mind. Did you know for example that Twitter, Facebook, YouTube and Google are still being blocked in China?

Check out the Social Media Revolution 3 below:

Looking forward for your opinion on this new version. If you haven’t seen the other versions before, you can check them out here:

Social Media Revolution 1

Social Media Revolution 2

Source: ICON&CO