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07/02/2013 by

Amazon The Hidden Empire Update 2013 (SlideShare)

Our readers know, my hero is Amazon founder and CEO Jeff Bezos. CMOs see the 2013 update of his hidden empire on SlideShare.

Amazon The Hidden Empire Update 2013 (SlideShare)

Often critized by ignorant analysts, Bezos’ strategy and digital disruptions have changed the rules in the marketplace. Bezos is breaking with the status quo again and again.

Where brick retail is often perish; Bezos has turned screen commerce into profit.

Where CMOs still struggle with their digital, social and mobile strategies, Bezos has a clear vision.

What can CMOs learn from this thought leader? Take a look at these 84 slides on SlideShare:

My Opinion?
Most brands rely too much on advertising. Amazon shows us the way how to become a more customer focused and predictable brand.

Since day one, Amazon has shown us a constant flurry of recommendations, related items, and new product ideas – driven by a smart CRM engine that enables cross-selling and up-selling based on real-time sales data and consumer browsing activities.

With its smart engagement and recommendations, Amazon keeps pulling consumers gently through its funnel towards preference, loyalty and advocacy.

The problem with mass media communications brands, is that they repeat their lame ads and lousy TV commercials far too often.

Hammering consumers again and again with the same message, it is simply not engaging modern consumers any longer.

I do believe in the power of traditional mass marketing and push: it still works every now and then.

However, I have experienced that the power of the Amazon approach is proving CMO’s new actionable insights.

Insights that will enable CMOs to re-engineer their brand experiences and products from the ground up.

In the related stories below, you can find more stories on

What About You?
What do you find special about Jeff Bezos approach? What would be your recommendation to CMOs? I’d love to discuss it with you in the comments below.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and a sought after keynote speaker.


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