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18/02/2014 by

How Instameets Unite Instagrammers And Brands

Instameets (Instagram meetings) aren’t a new phenomenon by any means. However, brands have only recently started to discover the benefits of participating or sponsoring these events.


What are instameets?

Instameets are meetups that are organized so Instagrammers can all meet each other, walk around a city, take photos, and socialize. As an avid Instagrammer, I’ve been to quite a few myself.

For outsiders, the fun of meets like these are hard to understand. Instagram has brought together people from all over the world, people who share the same interest for mobile photography. Being able to share that interest with likeminded people during an instameet is quite amazing.

Instameets like these are happening as we speak, so why not join these fun loving groups of people as a brand and make them brand ambassadors?

There are multiple brands that are sponsoring instameets and lending out their products (such as cameras and camera supplies) so Instagrammers can try them out.

But who is making a real effort and organizing instameets themselves?

Recently Tommy Hilfiger, in collaboration with the Mobile Media Lab, organized an instameet during New York Fashion Week. Instagrammers could apply for a place among the group of 20 that would get invited to go behind the scenes at the Tommy Hilfiger Women’s Fall 2014 show.

Mind you, these Instagrammers weren’t influential as you would normally see with bloggers and such. These were mobile photographers with ‘average’ amounts of followers, ranging from 500 to a couple thousand.


Source: Time Entertainment

Tommy Hilfiger’s goal? To “democratize the runway”. Not only influential bloggers and photographers get an invite these days, everyone gets a chance to show his or her view on a real life fashion show through Instagrams.


My Opinion

I think “democratizing the runway” is a great way to describe what Instagram and instameets can do for your brand.

If your company or brand is suitable for this kind of marketing, you should definitely think about teaming up with enthusiastic Instagrammers, even if they don’t have hundreds of thousands of followers.

These people will be excited to be at your event, and take in everything they would normally not be able to experience. Precisely because these Instagrammers are not specialized in the field your business is in, they will be able to show others a fresh outlook on your brand.

Who knows, maybe you’ve gained a new audience you would normally not have been able to reach. Isn’t it worth that?

What Do You Think?
Do you think reaching out to Instagrammers and teaming up during instameets is a smart move? Tell us!

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About The Author
Marion aan ‘t Goor is a Social Media Consultant at ICON&Co. You can connect with Marion via Twitter and LinkedIn.


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