MOOC.org: Google & edX Create YouTube For Online Learning
Google and edX announced the launch of a new, open source online learning platform called MOOC.org How will it disrupt the education industry?
Albert Einstein once stated: Learning is experience. Everything else is just information. Well, I guess that the distribution of education is about to change forever.
Can you imagine a YouTube platform for learning? Professors doing their live streams and videos on demand for a global audience? Or will it be an iTunes alike format, in which the professor gets 30-50% revenue share for each participant or download?
Will this cut universities out of the value chain? Let’s explore more.
Google to Create YouTube for Online Learning?
MOOC stands for “massive open online courses”. Google will work on the core platform development with leading experts from many edX partner institutions, including MIT, Harvard, UC Berkeley, Stanford, University of Western Australia, University of Queensland, and Tsinghua University.
In addition, edX and Google will collaborate on research into how students learn and how technology can transform learning and teaching on campus and beyond.
However, while edX – the not-for-profit online learning initiative – only features free courses from affiliated universities, MOOC.org will accept material submitted by other institutions, governments, businesses and even individuals.
In short, just about anyone can pitch into edX’s president even revealed that they want the site to eventually become the “YouTube for MOOCs.”
The companies have yet to reveal how they’ll screen submitted courses for quality and how contributors can earn money, but we’ll likely find out when the site launches in mid-2014.
Self-motivated folks eager to learn will have to hang out around libraries, campuses and TED talks until then.
Being a trendwatcher and keynote speaker I tend to look at innovations that might disrupt whole industries. Let’s call them disruptive trends and innovations for now.
From the past I have learned that most companies in one specific segment only watch their fiercest competitors. They tend to overlook disruptive forces that are not currently active in their segment.
What happens more often in the internet revolution era? Outsiders AKA disruptive powers hit companies in a segment like a bus, coming for the “dead angle” with 100 miles per hour.
Some examples to back my statement and experience? Record labels vs Spotify. Broadcasters vs Netflix. Every car company in the world vs Tesla.
If you look at the industry of learning, education and courses, outsiders might disrupt – universities and other players that have been offering education – the coming 5 years. Why?
The problem with great universities like MIT or Harvard, is that they are local. You need to move physically to be able to follow the education.
What if this model moves online? What if a YouTube alike platform would offer professors and students around the globe a platform for education?
The professors would no longer be needing MIT or Harvard. They could go direct and sell their courses (and IP) in a marketplace or platform?
The professor would be able to get 30-50% of the revenues, like in the iTunes store. This would enable them to boost their salaries.
Students around the world could follow courses via a live webinar. Or when in a different time-zone delayed or on demand ways. Without having to move. Without being physically in the room.
I think it is just a matter of time before this will happen. Together or without the universities. And in in the broadest possible way: From university degrees to weekly and daily courses, trainings, workshops etc. The impact will be massive.
If you would scope and design an eLearning platform like this, adding peer2peer possibilities would enrich the platform into a powerful global community. How about the great possibilities for personalized (group) lessons?
The possible disruptive forces? Well, Google, who else? Google is creating driverless cars, but seems to be in the drivers seat, again!
Who else? eBay maybe? Or will other online marketplaces or platforms coin this opportunity?
What About You?
How do you see the future of online education? Let us know in the comments below.
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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global Chief Social Officer at Mindshare. Now he is freejack consultant and still a sought after keynote speaker.
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