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21/07/2013 by

RIP: Have You Seen The Innovation Graveyard At Google?

Google has great innovation skills but many of their products have died. Have you seen the stunning infographic showing the innovation graveyard from the most powerful media company on this planet?

RIP: Have You Seen The Innovation Graveyard At Google

In the past Google killed: Health, Knol, Picnik, Sidewiki and Notebook.

How about the recent death of the most popular Google RSS reader?

Innovations sounds cool, but ain’t easy. Meet Google innovation graveyard here.

The Innovation Graveyard at Google

To be specific, innovation graveyard is “the chasm” between the early adopters and mass adoption. An example is a technology like MMS: It did not make it over the tipping point.

Another example is RFID. Will it go over the tipping point or will it die because of NFC?

Such technologies or products will have a funeral soon and be buried at innovation graveyard.

Google is a great company when it comes to innovation, but not every product survives the ferocious jungle out there.

Want to find out what Google’s innovation graveyard looks like? See this stunning infographic by WordStream:


So if you were ever a fan of one of these products, you might want to say goodbye now? RIP.

My Opinion
Maybe it tells us a bit about the DNA that is needed to be a future rock star? Google as global media mogul keeps pushing the limits.

Sure, they should have a clear strategic direction and focus on matching products. But should they really worry about their graveyard?

I have a clear opinion about it. In this era it is innovate, or die.

Rather a few products at the graveyard than “I buried my brand”.

What About You?
What are your thoughts on Google products? Or on the importance of innovation? Share your ideas in the comments.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is freejack consultant and still a sought after keynote speaker


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