Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

 

By signing-up you agree upon our terms and conditions

 
21/07/2013 by
916 views

RIP: Have You Seen The Innovation Graveyard At Google?

Google has great innovation skills but many of their products have died. Have you seen the stunning infographic showing the innovation graveyard from the most powerful media company on this planet?

Google Grim Reaper 500x281 RIP: Have You Seen The Innovation Graveyard At Google?

In the past Google killed: Health, Knol, Picnik, Sidewiki and Notebook.

How about the recent death of the most popular Google RSS reader?

Innovations sounds cool, but ain’t easy. Meet Google innovation graveyard here.

The Innovation Graveyard at Google

To be specific, innovation graveyard is “the chasm” between the early adopters and mass adoption. An example is a technology like MMS: It did not make it over the tipping point.

Another example is RFID. Will it go over the tipping point or will it die because of NFC?

Such technologies or products will have a funeral soon and be buried at innovation graveyard.

Google is a great company when it comes to innovation, but not every product survives the ferocious jungle out there.

Want to find out what Google’s innovation graveyard looks like? See this stunning infographic by WordStream:

google graveyard 500x2672 RIP: Have You Seen The Innovation Graveyard At Google?

So if you were ever a fan of one of these products, you might want to say goodbye now? RIP.

My Opinion
Maybe it tells us a bit about the DNA that is needed to be a future rock star? Google as global media mogul keeps pushing the limits.

Sure, they should have a clear strategic direction and focus on matching products. But should they really worry about their graveyard?

I have a clear opinion about it. In this era it is innovate, or die.

Rather a few products at the graveyard than “I buried my brand”.

What About You?
What are your thoughts on Google products? Or on the importance of innovation? Share your ideas in the comments.

Follow & Share
Want more stories on breaking with the status quo? See our category Trends & Innovations, join us on Twitter, LinkedIn, Facebook, Pinterest, RSS and get our weekly E-mail Newsletter for updates and free bonus content.

About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is freejack consultant and still a sought after keynote speaker

 

Follow Category?

Follow Author?

Igor Beuker
14 more

Follow Tags?

googleFollowUnfollowgoogle productsFollowUnfollowgoogle readerFollowUnfollowinfographicsFollowUnfollowinnivationFollowUnfollowinnovation graveyardFollowUnfollowlifestyleFollowUnfollowmarketingFollowUnfollowmediaFollowUnfollowmmsFollowUnfollowmobileFollowUnfollownfcFollowUnfollowrfidFollowUnfollowscienceFollowUnfollowstrategyFollowUnfollowtechnologyFollowUnfollowtipping pointFollowUnfollowtrendsFollowUnfollow
 

Comments (2)

  • Laurens Bianchi
    22/07/2013, 10:26

    Was very disappointed when Google Reader stopped…but very happy when I made the switch to Zite!

     
    • Agree. Zite i ike a lot, much cooler than other similar tools / apps we used before.

      Should Google be less innovative and focus? Or should other brands innovate more?

       
 
 
 
 
 
xt/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); */ ?>